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Packard Foundation Peer Learning Group
 

Packard Foundation Peer Learning Group

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http://www.bethkanter.org 2915
http://www.linkedin.com 1526
http://robertmmendoza.com 60
http://measure-netnon.wikispaces.com 45
http://www.newsblur.com 31
https://www.linkedin.com 26
http://www.twylah.com 22
http://www.robertmmendoza.com 10
http://newsblur.com 5
http://l.lj-toys.com 4
http://www.vexpectations.com 4
http://feeds.feedburner.com 3
http://spotlightideas.co.uk 2
https://www.rebelmouse.com 1
http://127.0.0.1 1
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  • http://www.flickr.com/photos/adobemac/2438960714/Defining Conversion: What percentage of referral traffic from Facebook (in general)?How many visitors are you getting from social sources and what is the difference in bounce rate? What data points to ignore because they’re crap?Two important Google Analytics Features: What: Advanced Segment and Customized URLSlick Tool – Advanced Segment: Allows you to filter your traffic by source by page– compare Twitter VS Facebook VS Total TrafficFocusing lensEasy way to compare value of Twitter and Facebook – easily just see the valueHow does the amount of time we spend on FB or Twitter generate referral traffic? Is this worth it?Evaluate the effectiveness of our actions Like Direct   How to do a simple A/B test? Learn More VS Take Action  How To Set Up Custom Links to Track whether Facebook/TwitterThe very simple approach for crawlers: Let’s see how much value social is providing in terms of getting people to click on a link on FB or Twitter that takes them to our web site. And once they are on our web site, did they do x – download a report or click on another link to a page with information about x.Walking StageWe want to compare two different messages during the same time period (A/B) to see how well it gets people to click from social to our web site.Can we increase the value of social media to test the best message:Learn More VS Take Action NowSet Up Custom Links – Bit.ly or Google Analytics Tool – you can remember what they were long term – what source you put it on.Put it on your ad, Tweet, or FB Post – anythingGo into google analytics – set up an advanced segment -- just looks at people who came from a specific source (e.g. custom link) - compare the raw numbers – and compare percent conversions 
  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …
  • Every few minutes as we get started, tech support reminder, type into the chat, roll call
  • Because this is our first call, I’m going to run down the names of the organizations and have everyone say their name – so we can hear each other’s voices. I won’t be doing this for every call – we will get into grove where you should arrive 5-10 minutes early and announcement yourself. If you arrive after the call is underway, let us know you are hear by using the chat.
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …
  • Here’s a little bit about me – blogger, author, trainer.A lot of my work lately has been designing and facilitating peer learning networks about becoming networked nonprofits and social media– the photo there is a cluster of Packard Fdn. Grantees that focus on family planning … I was in Delhi in June for the start up – an intensive boot camp, followed by remote assistance. There’s were great lunches there, so to avoid people falling asleep … I made them move. The hotel had beautiful three story staircase and they had do laps … so if you do training – incorporating movement and interaction helps people learn and we’re going to do a lot of that today!
  • This is our agendaRoll CallThe 7 Steps of Measurement: OverviewTechniques for Identifying Success and Getting Consensus On MeasurementAction Learning Projects: What is your idea for an Action Learning ProjectReflectionNext SessionHomework from Last CallReview your CWRF Assessment and the information on your wiki profile pageWrite in your Wiki JournalWhat area of practice do you want to improve and how could that be part of your action learning project?What small measurement project would help your organization create a measurement habit?What is your initial idea for an action learning project? – we’ll pause along the way for questions.
  • These are the measurement indicators that were on the baseline survey and have been used to guide the content of the peer learning groupsBut since the focus is on improving your measurement skills, I’m only go to measure and report on the three measurement indicators …….
  • Each session will include the following related to each best practice: Framework Examples Additional How To Resource Wiki will have links and resources as well as links to notes from call Hub for Journals and Over the Shoulder Learning Wiki will be updated with resources suggested or used by participants during the calls or office hours
  • http://www.flickr.com/photos/lentzstudios/3878525551/
  • HubSpot Sources tool brings it all together!
  • Easy to collect, difficult to actionUse
  • http://www.flickr.com/photos/adobemac/2438960714/Defining Conversion: What percentage of referral traffic from Facebook (in general)?How many visitors are you getting from social sources and what is the difference in bounce rate? What data points to ignore because they’re crap?Two important Google Analytics Features: What: Advanced Segment and Customized URLSlick Tool – Advanced Segment: Allows you to filter your traffic by source by page– compare Twitter VS Facebook VS Total TrafficFocusing lensEasy way to compare value of Twitter and Facebook – easily just see the valueHow does the amount of time we spend on FB or Twitter generate referral traffic? Is this worth it?Evaluate the effectiveness of our actions Like Direct   How to do a simple A/B test? Learn More VS Take Action  How To Set Up Custom Links to Track whether Facebook/TwitterThe very simple approach for crawlers: Let’s see how much value social is providing in terms of getting people to click on a link on FB or Twitter that takes them to our web site. And once they are on our web site, did they do x – download a report or click on another link to a page with information about x.Walking StageWe want to compare two different messages during the same time period (A/B) to see how well it gets people to click from social to our web site.Can we increase the value of social media to test the best message:Learn More VS Take Action NowSet Up Custom Links – Bit.ly or Google Analytics Tool – you can remember what they were long term – what source you put it on.Put it on your ad, Tweet, or FB Post – anythingGo into google analytics – set up an advanced segment -- just looks at people who came from a specific source (e.g. custom link) - compare the raw numbers – and compare percent conversions 
  • http://www.flickr.com/photos/sfphotocraft/2393694683/sizes/l/Defining Conversion: Clicking through to link on your web site or downloading a report or filling out a formKnow about the action, desire to do the action, do the actionCell phone – hear it ring, ability to get your phone, motivation to pick it up
  • Conversion is about changing behavior. You won’t know it’s changed unless you can measure it.www.bjfogg.com
  • http://www.flickr.com/photos/mikebaird/3298842872/
  • How many visitors are you getting from social sources and what is the difference in bounce rate? Define Bounce Rate and Why ImportantI clicked, I saw, I pucked, I leftWhat is a “good” bounce rate? How to benchmark against yourself.
  • http://www.flickr.com/photos/mikebaird/3298842872/
  • About Advanced Segments: https://support.google.com/analytics/bin/answer.py?hl=en&answer=1033017
  • http://www.flickr.com/photos/mikebaird/3298842872/
  • The Leopold Leadership Program is a leadership development program for outstanding academic researchers.We provide them with frameworks, training & networking to help them translate their knowledge to action and catalyze change to address the world’s most pressing sustainability challenges.In 2011 we completed a strategic plan taking us from “Leopold 1.0” (focus = helping fellows work effectively with national media and Congress) to “Leopold 2.0” (focus = helping fellows work in a networked way on change initiatives from local to global scales).We are now overhauling our communications strategy to support this new way of working. Emphasis = peer-to-peer communications among fellows on off-the-shelf platforms (WordPress, LinkedIn, listserv, Twitter), rather than content produced & pushed out by staff.The action learning project you see here is the first step in a larger project: building the online community of practice for people who are teaching & learning environmental leadership in academe.In my coaching call with Beth, we fleshed out the full ladder of engagement for this vision. It made me realize that I need to focus initially on creating the content machine to start bringing the community together. Beth helped me scope out the tools & approaches you see here for getting that process going.(Walk through bullets; note team approach)We also fleshed out KPIs for both the initial phase & later phases [NEXT SLIDE]
  • This is our full ladder of engagement.For this project, we’ll be focusing on the first rung – the outcomes & KPI shown in blue.Once we’ve gone through a full month or so of publishing and measuring, we’ll use the data analysis (from “create” + some “consume”) to refine our editorial calendar & process As soon as we’re ready, we’ll move to the “Amplify” phase and incorporate Twitter & email subscription drives into the content creation processAll along, we’ll be looking for evidence of engagement, application of our content, and sharing as noted above.
  • http://www.flickr.com/photos/cgc/5259321/sizes/m/