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Oe peer learning   group 1 - session 4 - april 18
 

Oe peer learning group 1 - session 4 - april 18

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  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …AgendaRoll Call/RecapFramework for Selecting Measurement ToolsTool Box ShareSmart Spreadsheet TricksROC - (Tracking Spreadsheet for influencers and content)Leadership Learning Community (Tracking/Spreadsheet)Upwell - Nodel XLMarine Science Institute - SurveyNext StepsHow To Be Prepared:Keep moving on implementation of your action learning project - book a coaching session with Beth Kanter if you need some helpHomework: Fill in the 2-3 PPT slides in this template (it won't take you long!)What measurement tools are you using and why?What data does it collect to help you understand whether you have reached your goal?Share your spreadsheet (not the data, but the structure)
  • Every few minutes as we get started, tech support reminder, type into the chat, roll call
  • Because this is our first call, I’m going to run down the names of the organizations and have everyone say their name – so we can hear each other’s voices. I won’t be doing this for every call – we will get into grove where you should arrive 5-10 minutes early and announcement yourself. If you arrive after the call is underway, let us know you are hear by using the chat.
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …AgendaRoll Call/RecapFramework for Selecting Measurement ToolsTool Box ShareSmart Spreadsheet TricksROC - (Tracking Spreadsheet for influencers and content)Leadership Learning Community (Tracking/Spreadsheet)Upwell - Nodel XLMarine Science Institute - SurveyNext StepsHow To Be Prepared:Keep moving on implementation of your action learning project - book a coaching session with Beth Kanter if you need some helpHomework: Fill in the 2-3 PPT slides in this template (it won't take you long!)What measurement tools are you using and why?What data does it collect to help you understand whether you have reached your goal?Share your spreadsheet (not the data, but the structure)
  • Here’s a little bit about me – blogger, author, trainer.A lot of my work lately has been designing and facilitating peer learning networks about becoming networked nonprofits and social media– the photo there is a cluster of Packard Fdn. Grantees that focus on family planning … I was in Delhi in June for the start up – an intensive boot camp, followed by remote assistance. There’s were great lunches there, so to avoid people falling asleep … I made them move. The hotel had beautiful three story staircase and they had do laps … so if you do training – incorporating movement and interaction helps people learn and we’re going to do a lot of that today!
  • AgendaRoll Call/RecapFramework for Selecting Measurement ToolsTool Box ShareSmart Spreadsheet TricksROC - (Tracking Spreadsheet for influencers and content)Leadership Learning Community (Tracking/Spreadsheet)Upwell - Nodel XLMarine Science Institute - SurveyNext StepsHow To Be Prepared:Keep moving on implementation of your action learning project - book a coaching session with Beth Kanter if you need some helpHomework: Fill in the 2-3 PPT slides in this template (it won't take you long!)What measurement tools are you using and why?What data does it collect to help you understand whether you have reached your goal?Share your spreadsheet (not the data, but the structure)
  • Categorize your specific social media measurement activities and relate to your objectivesSentiment (Messaging, positioning, themes)Attitudes (perceptions, behavior change, preferences, awareness)Do (Reach, Engagement, Action, Donate, Purchase)http://www.flickr.com/photos/leeontheroad/89666692/sizes/z/in/photostream/
  • http://www.jeremyfloyd.com/2013/03/google-alerts-alternatives/
  • http://www.bethkanter.org/listener/http://www.upwell.us/upwells-ocean-conversation-baseline-methodology
  • Network Metrics ProjectGoal: measure our network in at least two new ways using NodeXL by June 1Objectives:Test a way to assess the health and strength of network relationships over timeTest hypothesis that our work strengthened network relationshipsTrain at least two team members in social network analysis (SNA)Share results publiclyActivities to date:Used NodeXL to map an overfishing conversation on twitter, and included this analysis in final report to the Waitt Foundation.Two team members individually attended NodeXL open office hours on G+.Introduced Marc Smith of the Social Media Research Foundation to Allen Gunn and Aspiration Technology. Facilitated an invite for Marc to the Strategic Technology Teach-in to be held on T, 3/26. Signed up to assist Marc at his SNA workshop for the Predictive Analytics conference.Worked with Marc to map the #netnon twitter hashtag, the full results of which are hosted here - a static image of which is pasted below.http://nodexl.codeplex.com/
  • http://foller.me/
  • http://simplymeasured.com/
  • http://simplymeasured.com/http://simplymeasured.com/free-social-media-tools
  • http://foller.me/
  • http://foller.me/
  • http://tweetreachttp://tweetreach.com/reports/7203217?oauth=1h.com/reports/7203217
  • Background/ overview of CAFPC
  • ROC has created a list of key influencers to identify who in the CAFPC network would be a good ambassador for the CAFPC Advocacy DayExcel identifies whether or not they have a presence on FB and Twitter, if so how large is their followingThen we take it one step further by identifying select members within each of the councils and we track whether or not they have a presence on FB and Twitter, if so how large is their following
  • Homework: Create a PPT slide with the following:What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following:What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following:What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following: What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following: What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • SMART OBJECTIVE 1: Increase blog visibilitySMART OBJECTIVE 2: Increase value of our content to readersSMART OBJECTIVE 3: Increase community engagement with our postsWe want our blog to become the core of a engaged community of scientists who are committed to science outreach and engagement with the media and policy worlds. Specifically, we want more traffic, more subscribers, an increased number of commenters, and other evidence of a strengthened connection between these researchers and our team, and among the researchers. We hope they come for the content and stay for the community. This project directly supports our mission of helping scientists build the skills & relationships they need to effectively share their knowledge in broader social conversations.We are most keenly interested in engaging academic scientists in the environmental sciences. Grad students bring deep enthusiasm and energy, early career researchers can speak from recent personal experience on the tenure-track career, and mid-career and senior researchers have the authority and resources to make change within their institutions. Their social media use varies greatly, but part of our role in developing our network is to support greater familiarity with online conversations. For a sizeable number of scientists, we were their first real introduction to social media. For a small number of them, we continue to be a main conduit to that worldList Your Metrics:• Visibility:o % increase in average weekly unique pageviewso % increase in Twitter followers• Value:o % increase in subscriptionso % increase in RTs on Twitter• Engagement:o % increase in comments on blogo % increase in @ mentions on Twitter
  • SMART OBJECTIVE 1: Increase blog visibilitySMART OBJECTIVE 2: Increase value of our content to readersSMART OBJECTIVE 3: Increase community engagement with our posts
  • This is our full ladder of engagement.For this project, we’ll be focusing on the first rung – the outcomes & KPI shown in blue.Once we’ve gone through a full month or so of publishing and measuring, we’ll use the data analysis (from “create” + some “consume”) to refine our editorial calendar & process As soon as we’re ready, we’ll move to the “Amplify” phase and incorporate Twitter & email subscription drives into the content creation processAll along, we’ll be looking for evidence of engagement, application of our content, and sharing as noted above.
  • https://docs.google.com/spreadsheet/ccc?key=0AqItQfVitRj-dENMODBaVktsemRwQUZGZGtibVFSd1E#gid=21
  • http://www.flickr.com/photos/cgc/5259321/sizes/m/