Oe peer learning   group 1 - session 4 - april 18
Upcoming SlideShare
Loading in...5
×
 

Oe peer learning group 1 - session 4 - april 18

on

  • 1,747 views

 

Statistics

Views

Total Views
1,747
Views on SlideShare
1,698
Embed Views
49

Actions

Likes
5
Downloads
20
Comments
0

2 Embeds 49

http://measure-netnon.wikispaces.com 42
https://twitter.com 7

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …AgendaRoll Call/RecapFramework for Selecting Measurement ToolsTool Box ShareSmart Spreadsheet TricksROC - (Tracking Spreadsheet for influencers and content)Leadership Learning Community (Tracking/Spreadsheet)Upwell - Nodel XLMarine Science Institute - SurveyNext StepsHow To Be Prepared:Keep moving on implementation of your action learning project - book a coaching session with Beth Kanter if you need some helpHomework: Fill in the 2-3 PPT slides in this template (it won't take you long!)What measurement tools are you using and why?What data does it collect to help you understand whether you have reached your goal?Share your spreadsheet (not the data, but the structure)
  • Every few minutes as we get started, tech support reminder, type into the chat, roll call
  • Because this is our first call, I’m going to run down the names of the organizations and have everyone say their name – so we can hear each other’s voices. I won’t be doing this for every call – we will get into grove where you should arrive 5-10 minutes early and announcement yourself. If you arrive after the call is underway, let us know you are hear by using the chat.
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …AgendaRoll Call/RecapFramework for Selecting Measurement ToolsTool Box ShareSmart Spreadsheet TricksROC - (Tracking Spreadsheet for influencers and content)Leadership Learning Community (Tracking/Spreadsheet)Upwell - Nodel XLMarine Science Institute - SurveyNext StepsHow To Be Prepared:Keep moving on implementation of your action learning project - book a coaching session with Beth Kanter if you need some helpHomework: Fill in the 2-3 PPT slides in this template (it won't take you long!)What measurement tools are you using and why?What data does it collect to help you understand whether you have reached your goal?Share your spreadsheet (not the data, but the structure)
  • Here’s a little bit about me – blogger, author, trainer.A lot of my work lately has been designing and facilitating peer learning networks about becoming networked nonprofits and social media– the photo there is a cluster of Packard Fdn. Grantees that focus on family planning … I was in Delhi in June for the start up – an intensive boot camp, followed by remote assistance. There’s were great lunches there, so to avoid people falling asleep … I made them move. The hotel had beautiful three story staircase and they had do laps … so if you do training – incorporating movement and interaction helps people learn and we’re going to do a lot of that today!
  • AgendaRoll Call/RecapFramework for Selecting Measurement ToolsTool Box ShareSmart Spreadsheet TricksROC - (Tracking Spreadsheet for influencers and content)Leadership Learning Community (Tracking/Spreadsheet)Upwell - Nodel XLMarine Science Institute - SurveyNext StepsHow To Be Prepared:Keep moving on implementation of your action learning project - book a coaching session with Beth Kanter if you need some helpHomework: Fill in the 2-3 PPT slides in this template (it won't take you long!)What measurement tools are you using and why?What data does it collect to help you understand whether you have reached your goal?Share your spreadsheet (not the data, but the structure)
  • Categorize your specific social media measurement activities and relate to your objectivesSentiment (Messaging, positioning, themes)Attitudes (perceptions, behavior change, preferences, awareness)Do (Reach, Engagement, Action, Donate, Purchase)http://www.flickr.com/photos/leeontheroad/89666692/sizes/z/in/photostream/
  • http://www.jeremyfloyd.com/2013/03/google-alerts-alternatives/
  • http://www.bethkanter.org/listener/http://www.upwell.us/upwells-ocean-conversation-baseline-methodology
  • Network Metrics ProjectGoal: measure our network in at least two new ways using NodeXL by June 1Objectives:Test a way to assess the health and strength of network relationships over timeTest hypothesis that our work strengthened network relationshipsTrain at least two team members in social network analysis (SNA)Share results publiclyActivities to date:Used NodeXL to map an overfishing conversation on twitter, and included this analysis in final report to the Waitt Foundation.Two team members individually attended NodeXL open office hours on G+.Introduced Marc Smith of the Social Media Research Foundation to Allen Gunn and Aspiration Technology. Facilitated an invite for Marc to the Strategic Technology Teach-in to be held on T, 3/26. Signed up to assist Marc at his SNA workshop for the Predictive Analytics conference.Worked with Marc to map the #netnon twitter hashtag, the full results of which are hosted here - a static image of which is pasted below.http://nodexl.codeplex.com/
  • http://foller.me/
  • http://simplymeasured.com/
  • http://simplymeasured.com/http://simplymeasured.com/free-social-media-tools
  • http://foller.me/
  • http://foller.me/
  • http://tweetreachttp://tweetreach.com/reports/7203217?oauth=1h.com/reports/7203217
  • Background/ overview of CAFPC
  • ROC has created a list of key influencers to identify who in the CAFPC network would be a good ambassador for the CAFPC Advocacy DayExcel identifies whether or not they have a presence on FB and Twitter, if so how large is their followingThen we take it one step further by identifying select members within each of the councils and we track whether or not they have a presence on FB and Twitter, if so how large is their following
  • Homework: Create a PPT slide with the following:What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following:What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following:What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following: What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • Homework: Create a PPT slide with the following: What measurement tool(s) will you use to collect and organize your data? Why?Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insightsShare your spreadsheet (not the data, but the structure)
  • SMART OBJECTIVE 1: Increase blog visibilitySMART OBJECTIVE 2: Increase value of our content to readersSMART OBJECTIVE 3: Increase community engagement with our postsWe want our blog to become the core of a engaged community of scientists who are committed to science outreach and engagement with the media and policy worlds. Specifically, we want more traffic, more subscribers, an increased number of commenters, and other evidence of a strengthened connection between these researchers and our team, and among the researchers. We hope they come for the content and stay for the community. This project directly supports our mission of helping scientists build the skills & relationships they need to effectively share their knowledge in broader social conversations.We are most keenly interested in engaging academic scientists in the environmental sciences. Grad students bring deep enthusiasm and energy, early career researchers can speak from recent personal experience on the tenure-track career, and mid-career and senior researchers have the authority and resources to make change within their institutions. Their social media use varies greatly, but part of our role in developing our network is to support greater familiarity with online conversations. For a sizeable number of scientists, we were their first real introduction to social media. For a small number of them, we continue to be a main conduit to that worldList Your Metrics:• Visibility:o % increase in average weekly unique pageviewso % increase in Twitter followers• Value:o % increase in subscriptionso % increase in RTs on Twitter• Engagement:o % increase in comments on blogo % increase in @ mentions on Twitter
  • SMART OBJECTIVE 1: Increase blog visibilitySMART OBJECTIVE 2: Increase value of our content to readersSMART OBJECTIVE 3: Increase community engagement with our posts
  • This is our full ladder of engagement.For this project, we’ll be focusing on the first rung – the outcomes & KPI shown in blue.Once we’ve gone through a full month or so of publishing and measuring, we’ll use the data analysis (from “create” + some “consume”) to refine our editorial calendar & process As soon as we’re ready, we’ll move to the “Amplify” phase and incorporate Twitter & email subscription drives into the content creation processAll along, we’ll be looking for evidence of engagement, application of our content, and sharing as noted above.
  • https://docs.google.com/spreadsheet/ccc?key=0AqItQfVitRj-dENMODBaVktsemRwQUZGZGtibVFSd1E#gid=21
  • http://www.flickr.com/photos/cgc/5259321/sizes/m/

Oe peer learning   group 1 - session 4 - april 18 Oe peer learning group 1 - session 4 - april 18 Presentation Transcript

  • Peer Learning Group 1:Measuring the NetworkedNonprofit:Social Media MeasurementTool BoxSession 5: April 15, 2013Beth Kanter,Visiting Scholar, Social Media and NonprofitsThe David and Lucile Packard FoundationOrganizational Effectiveness Program
  • Welcome!If you experience any technicaldifficulties logging into thesystem, please contact Ready/TalkCustomer support: 800.843.9166Please use *6 to Mute yourconference lineWhile we are waiting, play with thechat: Type in yourname, organization, and location. I’lldo the roll call. Take this time to jotdown notes in your wiki journal.Only themoderatorcan see youchats
  • Participants: Roll CallAAPIPAmerican Civil Liberties UnionAmerican Leadership Forum - Silicon ValleyArts Council Silicon ValleyCommunity Foundation Santa Cruz CountyCOMPASSExhaleGlobalGivingGrantmakers for Effective OrganizationsIbis Reproductive HealthInternational Womens Health CoalitionKuumbwa JazzLeadership Learning CommunityLeopold Leadership ProgramMarine Science InstitutePACTPopulation Action InternationalRoots of ChangeStanford Social Innovation ReviewThe Encore Fellowships Network (hosted by encore.org)United Way Silicon ValleyUpwell, incubated by Ocean ConservancyWildAidYoung Invincibles*7 unmute* 6 mute
  • Flickr Photoby MalinkiThis call is beingrecorded* 2
  • Peer Learning Group 1:Measuring the NetworkedNonprofit:Social Media MeasurementTool BoxSession 5: April 15, 2013Beth Kanter,Visiting Scholar, Social Media and NonprofitsThe David and Lucile Packard FoundationOrganizational Effectiveness Program
  • Beth Kanter and Stephanie Rudat
  • AgendaOnly themoderator cansee you chatsTweet yourinsights#netnon• Roll Call/Recap• Find the Right Tool for the Job• Tool Box Share• Spreadsheet and Dashboard Share: ActionLearning Projects
  • • 50% (12) of participants design, implement, anddocument an action learning project that improve resultsof social media strategy through measurement• Participants generate six case studies of hownonprofits can measure social media effectively that arepublished on Beth’s Blog and/or presented during a call• 50% (12) of participants improve baseline level ofmaturity for one or more CWRF Measurement Indicatorsand average for group increases by .5 pointPeer Learning Program Outcomes
  • Poll: Defining Your Action Learning ProjectCase StudyProject FinishedImplementing, NotFinishedDesigned, NotImplementingStarted designingNot Started
  • Poll: Defining Your Action Learning Project
  • Poll: Defining Your Action Learning Project
  • The Right Tool for the JobGoal KPI ToolsIncrease donations or donors % reduction in cost per dollarraised% increase in donorsCRM DatabaseIncrease web traffic and sign ups % increase in referral traffic% increase in conversion rateWeb AnalyticsIncrease awareness % increase in awareness,% increase invisibility/prominenceSurveyImprove relationships withexisting donors/volunteers% improvement in relationshipscores,% increase in donation fromexisting donorsSurveyImprove engagement withstakeholders% increase in engagement(comments on YouTube, shares onFacebook, comments on blog, etc.Web and Social Media AnalyticsChange in behavior % decrease in bad behavior,% increase in good behaviorSurveyCommunicate Messages % of articles containing keymessages% of mentions on message orpositive/negativePercentage aware of or believingkey messageMedia Content AnalysisSurvey
  • • Sentiment• Themes• MessagingContentAnalysis• Attitudes• Preferences• BehaviorSurveyResearch• Reach• Engagement• ActionAnalyticsThree Categories of Tools
  • Media Content Analysis ToolsAuthorityVisibilityToneMessagesCommunicatedConversationTypeChapter 8Goal: Communicate Messages % of articles containing keymessages% of mentions on message orpositive/negative
  • Manual Content AnalysisPages 133-137Analytics ToolsMedia Content Analysis Toolshttp://www.jeremyfloyd.com/2013/03/google-alerts-alternatives/
  • http://en.mention.netMedia Content Analysis Tools
  • Manual Content AnalysisPages 133-137Analytics ToolsMedia Content Analysis Tools
  • Manual Content AnalysisPages 133-137Analytics ToolsMedia Content Analysis Tools
  • Manual Content AnalysisPages 133-137Analytics ToolsSocial Network Analysis Tool: NodelXLNetwork Metrics ProjectGoal: measure our network in atleast two new ways using NodeXLby June 1Objectives:Test a way to assess the health andstrength of network relationshipsover timeTest hypothesis that our workstrengthened network relationshipsTrain at least two team members insocial network analysis (SNA)Share results publicly
  • Manual Content AnalysisPages 133-137Analytics ToolsSocial Network Analysis Tool: NodelXL
  • Manual Content AnalysisPages 133-137Analytics ToolsThere are many more analytics tools out there: free, low cost, enterprise level
  • Manual Content AnalysisPages 133-137Analytics Tools
  • Manual Content AnalysisPages 133-137Analytics Toolshttp://simplymeasured.com/free-social-media-tools
  • Manual Content AnalysisPages 133-137Analytics Tools: Foller.Me
  • Manual Content AnalysisPages 133-137Analytics Tools: Foller.Me
  • Manual Content AnalysisPages 133-137Analytics Tools: TweetReach
  • Spreadsheet Ninja
  • Spreadsheet and Dashboard Share• Roots of Change• Global Giving• Community Foundation of Santa Cruz• Compass• Leopold Leadership• Leadership Learning Community
  • WWW.ROOTSOFCHANGE.ORG
  • CA FOOD POLICY COUNCIL- List of Key Influencers -Our list includes:•Councils•Organizations•Individuals/ bloggers
  • Who’s responsible?What’s the communication channel?By When?Who are you communicating to?CA FOOD POLICY COUNCILADVOCACY DAY Good Food For AllLearn – Engage -Advocate
  • Action Learning Project: Peer Tool ShareOrganization Name: GlobalGivingAction Learning Project: Pro-active Twitter Engagement ExperimentGoals KPI ToolsTo determine whether pro-activeengagement with donors on twitter elicitshigher quality conversations on twitter(and higher engagement rates)% increase in conversationqualityHomemade tools(spreadsheet) to trackconversation quality[creation in progress]To determine whether pro-activeengagement on twitter (and higher qualityconversations + higher engagement rates)turns donors into better advocates forGlobalGiving on twitter% increase in engagementrates (aggregate of:applause rate, conversationrates, & amplification rates)Argyle SocialTo increase donations from this targetgroup of donors.% increase in donationsover control groupArgyle social (publishingwith google url parameters)and google analytics andour own donation database• What is your project? An experiment in pro-actively engaging with our donors on twitterover a period of 4-6 months• Where are you in implementation or design? Still designing tools and forming test groups.
  • Action Learning Project: Pick One Tool to Share• Name of the tool/ Free or Paid tool?• Argyle Social• What do you like about this tool?• It tracks most of the metrics I want for twitter• What data points does it collect that help youunderstand whether your reached your goal or matchyour KPI?• Applause rate (clicks on urls in posts)• Amplification rate (RTs)• Conversation rate (replies)
  • Inside Argyle Social’s dashboardIn theory, you can see all the info you want on a per-post level:• Applause rate (clicks)• Amplification rate (RTs)• Conversation rate (replies)• Donation rate ($ - questionable accuracy.)
  • Argyle Social’s downloadable reports (not as helpful!)For some reason the data dump is not as helpful. It’s not at a per-post level anymore,and there are no click rates available in data download.I still have to do a lot with this manually to get it into the form I want.
  • Action Learning Project: Peer Tool ShareOrganization Name: Community Foundation Santa Cruz CountyAction Learning Project: Philanthropy 831 BlogWhere are we? We have a communications (and blog) strategy and a contentcuration calendar. We’re blogging weekly and are now working to refine trackingmethods and a simple dashboard for reporting.
  • Action Learning Project: Peer Tool ShareOrganization Name: Community Foundation Santa Cruz CountyAction Learning Project: Philanthropy 831 BlogGoals (from Jan 1 to June 15) KPI ToolsIncrease subscribers Minimum 50% increase in RSSsubscribers, from 1-4 to 2-6,per blog category.FeedburnerIncrease traffic 50% increase in UniquePageviews, from 461 to 690.Google AnalyticsIncrease engagement Minimum 50% increase, from0-2 to 1-3 comments, ratings orshares per post.Feedburner, GoogleAnalytics, Hootsuite& Website
  • Action Learning Project: Philanthropy 831 BlogPrimary Tool(s): Free Analytics (Google, Feedburner, HootSuiteand website’s blog page)Why? Easy to use, rich data and free. We think it makes sense(and not too much) to look at all four sources above, not justone.Data Points we’ll track: Subscriptions, Traffic flow (Where didthey come from?), Visitors and Page Views andComments/Ratings (What did they do when they got here?)and Clicks (Where did they go?).How we’ll organize: Create customized dashboard thataggregates this data and measures engagement.
  • Action Learning Project: Philanthropy 831 BlogOur plan is to customize the data collection from Google Analytics on apage like this and aggregate it with the other analytics in a simpledashboard coming soon! We promise.
  • Manual Content AnalysisPages 133-137Action Learning ProjectGoals KPIsVisibility % increase average weekly unique page views% increase in Twitter followersValue % increase in subscriptions% increase in RTs on TwitterEngagement % increase in comments on blog% increase in @ mentions on Twitter
  • Manual Content AnalysisPages 133-137Action Learning Project
  • Action Learning Project: Leopold Leadership ProgramOutcomes KPICreate Number of blog posts per monthWhat is a doable publishing schedule?What is the frequency of publication?Word lengthPast data from newsletters – teaching/learningHow many writers: ~dozenConsume Unique views of blog postsSubscribersAmplify TweetsRetweetsEngage Comments on postsApply content User surveysShare lessons Number of blog posts or comments that discuss howthe writer applied learningLadder of Engagement
  • Tools for Action Learning Project: Leopold LeadershipProgramTemplates help us:• manage work flow• design for measurement• know which formats work& why with our readers
  • Action Learning Project: Leadership Learning CommunityWe are a national nonprofitorganization transforming the wayleadership development work isconceived, conducted andevaluated, primarily within thenonprofit sector. We focus onleveraging leadership as a means tocreate a more just and equitablesociety.We are going to focus our project onour upcoming nationalmeeting, Creating Space.
  • Goal 1: RegistrationPrimary channel isemail. Testing calls toaction from emails -what works best toconvert to subscriptionRegister 80 PeopleGoal 2: Build Email ListPromote subscriptionthrough social media,blog, webinarsGrow List to 4,000(currently at 3,500)12% increaseGoal 3: InfluencerGive registration codesto design group andencourage them topromote to theirchannels, trackconversionsDrive 20 RegistrationsGoal 4: EngagementTwitter chat before theevent, promote thehashtag during andafter the event50% of registeredattendees engagebefore, during, andafterDescription KPI
  • Action Learning Project: Leadership Learning Community
  • Action Learning Project: Reflection• What do you need to implement your actionlearning project?Only themoderator cansee you chatsType into Chat*6 mute* 7 unmute
  • May 29, 20131:00 PM PSTWednesdayContinue to implement action learning projectTopic: Making Sense of Your DataNeed help? Book a coaching session (I’m adding dates)https://my.timedriver.com/4QHZGNext Session