Be Networked, Use Measurement, and Learn from Your Data
Beth Kanter, Master Trainer, Author, and Blogger
NCTech4G
June, 20...
Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://teamcoco.com/video/linkedin-11-07-2013
Beth
265,008
Conan
150,658
Broadband
Mobile
Social Networks
3 Digital Revolutions
NGO Photography
If you can’t fly then run, if you can’t run then walk, if you can’t
walk then crawl, but whatever you do you have to keep
...
CRAWL WALK RUN FLY
Maturity of Practice: Network Nonprofits
Linking Social with
Results and
Networks
Pilot: Focus one
camp...
Share Pair
Where is your
nonprofit now?
What do you need to
do to move forward?
Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices
CULTURE Networked Mindset
Institutional Support
CAPACITY Sta...
A Networked Mindset: A Leadership Style
• Leadership through active social participation
• Listening and cultivating organ...
Tips
• Get Their Attention
• Show How It Amplifies
Their Work
• Tweetutorials
• Peer Pressure
• Save Time
• Networking Lit...
North Carolina Early Childhood Foundation
“Being collaborative and transparent is
part of our brand. We intentionally
enga...
Authenticity
Open and accessible to the world and
building relationships
Making interests, hobbies, passions visible
creat...
Personality
I have work to do! Can finally tweet about our
programs from my personal
account!
SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
@rdearborn works for UpWell and she
LOVES sharks.
Leverage Staff Personal Passion In Service of Mission
Social Media Policy – All Staff Participate
http://www.bethkanter.org/staff-guidelines/
532 41
How social is your organization’s culture?
What are some of your challenges?
The Data Informed Nonprofit
Data-Informed Culture: It starts from the top!
Do Something.org
Tear down those silos and walls around data …
More time think about that the data, then collect it
Video
140,000
120,000
100,000
80,000
60,000
40,000
20,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
Nonprofit Social Media Measurement Practice
Go Beyond Just Counting
Goal
Audience
Cost
BenchmarkKPI
Tool
Insight
Measurement Discipline: But Start Small
Pick The Right Data Point(s) To Track Outcomes
Data Literacy: Collect, Clean, Analyze, Visualize, Apply
• Sentiment
• Messaging
Content
Analysis
• Attitudes
• Preferences
Survey
Research
• Traffic
• Engagement
• Action
Analyti...
Step 7 – Analyze Results
Joyful Funerals Metrics Mondays
Reflection and Improvement: Learning from Data
1. Lead with a Networked Mindset and
become more social
2. Different stages of maturity, requires
incremental steps to imp...
Thank you!
www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
North Carolina Tech 4 Good Conference Keynote
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North Carolina Tech 4 Good Conference Keynote

  1. Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger NCTech4G June, 2014
  2. Beth Kanter: Master Trainer, Author, and Blogger @kanter
  3. http://teamcoco.com/video/linkedin-11-07-2013
  4. Beth 265,008 Conan 150,658
  5. Broadband Mobile Social Networks 3 Digital Revolutions NGO Photography
  6. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
  7. CRAWL WALK RUN FLY Maturity of Practice: Network Nonprofits Linking Social with Results and Networks Pilot: Focus one campaign or channel Incremental Capacity Ladder of Engagement Content Strategy Best Practices Some measurement and learning in all above Communications Strategy Development Culture Change Network Building Many champions & Influencers Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
  8. Share Pair Where is your nonprofit now? What do you need to do to move forward?
  9. Maturity of Practice: Crawl-Walk-Run-Fly Categories Practices CULTURE Networked Mindset Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping
  10. A Networked Mindset: A Leadership Style • Leadership through active social participation • Listening and cultivating organizational and professional networks to achieve the impact • Sharing control of decision-making • Communicating through a network model, rather than a broadcast model • Openness, transparency, decentralized decision- making, and collective action. • Being Data Informed, learning from failure
  11. Tips • Get Their Attention • Show How It Amplifies Their Work • Tweetutorials • Peer Pressure • Save Time • Networking Literacy – Feed and Tune • Show Impact http://www.bethkanter.org/afpcon/
  12. North Carolina Early Childhood Foundation “Being collaborative and transparent is part of our brand. We intentionally engage multiple organization and people in our work. For example, we formed a Blue Ribbon Committee of 30 of NC's distinguished business, philanthropic, and civic leaders. They provided input into our core principles and strategies and suggested other leaders we should engage to help us achieve our goal of closing the achievement gap and raising outcomes for all children at the end of third grade.”
  13. Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
  14. Personality
  15. I have work to do! Can finally tweet about our programs from my personal account! SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
  16. @rdearborn works for UpWell and she LOVES sharks. Leverage Staff Personal Passion In Service of Mission
  17. Social Media Policy – All Staff Participate http://www.bethkanter.org/staff-guidelines/
  18. 532 41 How social is your organization’s culture? What are some of your challenges?
  19. The Data Informed Nonprofit
  20. Data-Informed Culture: It starts from the top! Do Something.org
  21. Tear down those silos and walls around data … More time think about that the data, then collect it
  22. Video
  23. 140,000 120,000 100,000 80,000 60,000 40,000 20,000
  24. 140,000 120,000 100,000 80,000 60,000 40,000 20,000
  25. Nonprofit Social Media Measurement Practice
  26. Go Beyond Just Counting
  27. Goal Audience Cost BenchmarkKPI Tool Insight Measurement Discipline: But Start Small
  28. Pick The Right Data Point(s) To Track Outcomes
  29. Data Literacy: Collect, Clean, Analyze, Visualize, Apply
  30. • Sentiment • Messaging Content Analysis • Attitudes • Preferences Survey Research • Traffic • Engagement • Action Analytics Pick the Right Tool To Get the Right Data
  31. Step 7 – Analyze Results Joyful Funerals Metrics Mondays Reflection and Improvement: Learning from Data
  32. 1. Lead with a Networked Mindset and become more social 2. Different stages of maturity, requires incremental steps to improve organizational practice 3. Data informed culture starts at the top and embraces experiments with data 4. Data literacy - working with experts and improving organizational skills 5. Learn from your data! Summary
  33. Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter
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