Nonprofits, Healthcare, and Social Media

28,667 views
26,833 views

Published on

Published in: Economy & Finance, Technology
6 Comments
65 Likes
Statistics
Notes
No Downloads
Views
Total views
28,667
On SlideShare
0
From Embeds
0
Number of Embeds
539
Actions
Shares
0
Downloads
0
Comments
6
Likes
65
Embeds 0
No embeds

No notes for slide

Nonprofits, Healthcare, and Social Media

  1. Nonprofits, Healthcare, and Social Media Beth Kanter, Beth’s Blog IT Leadership, June 2008 Flickr photo by rosefirerising
  2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
  3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. What I’m going to talk about … Patterns of Success Some examples of how nonprofits are using social media Why Important
  5. A Story …
  6.  
  7.  
  8.  
  9.  
  10.  
  11.  
  12.  
  13. Definitions Web 2.0 Social Media Health 2.0
  14. A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or topics we care about.  Web 2.0
  15.  
  16. Health 2.0
  17.  
  18. Why is this important? Photo by Geek2Nurse
  19.  
  20.  
  21. Photo by Rob Ireton
  22. Web 2.0 has expanded the possibilities ….
  23.  
  24. Source Jupiter Research. Online Health Assessing the Risks and Opportunity of Social and One-to-One Media, 2007
  25. Trust Factor People tend to trust “ a person like me” more than authority figures from business, government, or the media.
  26. How time online is changing
  27. How people are getting info to make decisions With Your Friends
  28.  
  29. Digital Natives
  30.  
  31. Why Important… <ul><li>Easy to find “patients like me” </li></ul><ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>Reaching Digital Natives </li></ul>
  32. <ul><li>Challenges … </li></ul><ul><li>Privacy concerns </li></ul><ul><li>Legal regulatory barriers </li></ul><ul><li>Organizational culture and ROI </li></ul>
  33. How nonprofits are overcoming these barriers …
  34. The Cute Dog Theory
  35. A Remix of the Cute Cat Theory
  36. Web2.0: to share cute cat photos
  37. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
  38.  
  39.  
  40. So, I asked these nonprofits professionals, what do you need to be successful on the social web?
  41. Assess Audience Online Social Activities
  42.  
  43. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
  44.  
  45. Discuss/set objectives first
  46. Not a monologue
  47. Listening
  48. Conversation
  49. Even difficult ones …
  50. They want a voice
  51.  
  52.  
  53. Transparency
  54. Source: Alan Levine – CogDog Blog Web 1.0
  55. Web 2.0
  56.  
  57. Staff Roles
  58. “ I was a Facebook junkie before I was hired!”
  59.  
  60.  
  61. Define a box Define a Box
  62.  
  63.  
  64. Is this real work?
  65. It takes time
  66. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
  67. Start small, reiterate over and over
  68. <ul><li>Yes </li></ul><ul><li>Youtube Video Contest </li></ul><ul><li># of list members & video views // time spent = good </li></ul><ul><li>Our first UGC contest </li></ul><ul><li>Good, original content </li></ul><ul><li>Developed free TV PSA </li></ul><ul><li>Positive, active commenting on social networks </li></ul><ul><li>Caught attention of higher ups </li></ul><ul><li>Conveyed a powerful message to America </li></ul><ul><li>Microsoft Facebook Challenge </li></ul><ul><li>Payoff ($50k) // time spent = good </li></ul><ul><li>Recognition from contest win </li></ul><ul><li>Strong feedback and willingness from participants </li></ul><ul><li>New “Facebook responders” segment of email file </li></ul>Was it worth it? <ul><li>No </li></ul><ul><li>Wendy’s Flickr Photo Petition </li></ul><ul><li>Time spent // number of entries = bad </li></ul><ul><li>Numerous technical problems </li></ul><ul><li>Uploading process took too much time (email) </li></ul><ul><li>Campaign was too narrow </li></ul><ul><li>High volume of problem feedback </li></ul><ul><li>Case Foundation Facebook Challenge </li></ul><ul><li>Time spent // number of participants = bad </li></ul><ul><li>Raised $3k but no contest recognition </li></ul><ul><li>Wasted opportunity to message new Facebook responders </li></ul><ul><li>High volume of negative feedback – people didn’t understand </li></ul>However.. We learned from both campaigns!
  69. Here’s some advice from Wendy Harmon, Red Cross Blogger
  70. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
  71.  
  72. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  73. <ul><li>Some examples of how some </li></ul><ul><li>health care and other </li></ul><ul><li>nonprofits are using social media </li></ul><ul><li>platforms </li></ul><ul><li>Blogs </li></ul><ul><li>Photo and Video Sharing </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Presence </li></ul>
  74. <ul><li>Types of Blogs </li></ul><ul><li>Professional Practice & Expertise </li></ul><ul><li>Patient Therapy </li></ul><ul><li>Organization Blog </li></ul><ul><li>Patient Support Group Blogging </li></ul>
  75. Professional Expertise Blog
  76. Doctor Blogs
  77. Patient Blogs
  78. Cancer Blogger Susan Reynolds
  79. http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
  80.  
  81.  
  82.  
  83. Blog Communities
  84. Photo and Video Sharing Sites
  85. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  86.  
  87. Social Features
  88.  
  89. Share Professional Expertise
  90. Patient Support Groups
  91. Building Community Around An Event
  92.  
  93.  
  94.  
  95.  
  96.  
  97.  
  98. Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/
  99.  
  100.  
  101.  
  102.  
  103. Social Networks
  104.  
  105.  
  106. Now I know all these people!
  107. Friend of a Friend Social Object Sharing Social Platform Social Presence
  108.  
  109. Individual Profile
  110. Group
  111. Fundraising
  112.  
  113.  
  114.  
  115.  
  116.  
  117.  
  118.  
  119.  
  120. Twitter is not dumb … if you follow smart people!
  121.  
  122. Nonprofits
  123. Health Newswire
  124. Fundraising and Activism
  125. Disaster
  126. Avoiding Disaster
  127. Twitter in Health and Healthcare
  128. Doctors and Patients
  129. Health and Wellness: Diet
  130. Exercise
  131. Quit Smoking
  132.  
  133. The tools come and go, but strategies sustain … Social media is about listening and joining the conversation And get your dogs in a row …
  134. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  135. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com Slides and Notes http:// bethkanter.wikispaces.com /health
  136. Special Thanks to Andre Blackman http://pulseandsignal.com/

×