Nonprofits, Healthcare, and Social Media

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

5 comments

Comments 1 - 5 of 5 previous next Post a comment

  • + lucienengelen Lucien Engelen 2 years ago
    wow !
  • + mindofandre Andre Blackman 2 years ago
    Great stuff here Beth! I plan on blogging the presentation as well. Always a pleasure to work with you.
  • + kanter kanter 2 years ago
    Hiya .. well, I did the research web2.o style so of course it lead me to you and your wonderful work. I will drop a note in the flickr stream too. I hope that is the right attribution .. I had to turn in my slides for thurs keynote ...
  • + umhealthscienceslibraries University of Michigan Health Sciences Libraries 2 years ago
    Very nice. :) We know a lot of the same people. I plan to blog this presentation.
  • + umhealthscienceslibraries University of Michigan Health Sciences Libraries 2 years ago
    Heya! That’s my picture. :) That was a resident here at the University of Michigan, looking something up quick in the hallway inbetween meetings. He actually did have a journal on screen (I peeked). Would you please drop a comment on the Flickr stream that you used it here, with a link to the presentation? Many thanks!
Post a comment
Embed Video
Edit your comment Cancel

42 Favorites & 3 Groups

Nonprofits, Healthcare, and Social Media - Presentation Transcript

  1. Nonprofits, Healthcare, and Social Media Beth Kanter, Beth’s Blog IT Leadership, June 2008 Flickr photo by rosefirerising
  2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
  3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. What I’m going to talk about … Patterns of Success Some examples of how nonprofits are using social media Why Important
  5. A Story …
  6.  
  7.  
  8.  
  9.  
  10.  
  11.  
  12.  
  13. Definitions Web 2.0 Social Media Health 2.0
  14. A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or topics we care about.  Web 2.0
  15.  
  16. Health 2.0
  17.  
  18. Why is this important? Photo by Geek2Nurse
  19.  
  20.  
  21. Photo by Rob Ireton
  22. Web 2.0 has expanded the possibilities ….
  23.  
  24. Source Jupiter Research. Online Health Assessing the Risks and Opportunity of Social and One-to-One Media, 2007
  25. Trust Factor People tend to trust “ a person like me” more than authority figures from business, government, or the media.
  26. How time online is changing …
  27. How people are getting info to make decisions With Your Friends
  28.  
  29. Digital Natives
  30.  
  31. Why Important…
    • Easy to find “patients like me”
    • The Trust factor
    • Socializing online to get information to make decisions
    • Rapid Word of Mouth
    • Reaching Digital Natives
    • Challenges …
    • Privacy concerns
    • Legal regulatory barriers
    • Organizational culture and ROI
  32. How nonprofits are overcoming these barriers …
  33. The Cute Dog Theory
  34. A Remix of the Cute Cat Theory
  35. Web2.0: to share cute cat photos
  36. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
  37.  
  38.  
  39. So, I asked these nonprofits professionals, what do you need to be successful on the social web?
  40. Assess Audience Online Social Activities
  41.  
  42. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
  43.  
  44. Discuss/set objectives first
  45. Not a monologue
  46. Listening
  47. Conversation
  48. Even difficult ones …
  49. They want a voice
  50.  
  51.  
  52. Transparency
  53. Source: Alan Levine – CogDog Blog Web 1.0
  54. Web 2.0
  55.  
  56. Staff Roles
  57. “ I was a Facebook junkie before I was hired!”
  58.  
  59.  
  60. Define a box Define a Box
  61.  
  62.  
  63. Is this real work?
  64. It takes time
  65. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
  66. Start small, reiterate over and over
    • Yes
    • Youtube Video Contest
    • # of list members & video views // time spent = good
    • Our first UGC contest
    • Good, original content
    • Developed free TV PSA
    • Positive, active commenting on social networks
    • Caught attention of higher ups
    • Conveyed a powerful message to America
    • Microsoft Facebook Challenge
    • Payoff ($50k) // time spent = good
    • Recognition from contest win
    • Strong feedback and willingness from participants
    • New “Facebook responders” segment of email file
    Was it worth it?
    • No
    • Wendy’s Flickr Photo Petition
    • Time spent // number of entries = bad
    • Numerous technical problems
    • Uploading process took too much time (email)
    • Campaign was too narrow
    • High volume of problem feedback
    • Case Foundation Facebook Challenge
    • Time spent // number of participants = bad
    • Raised $3k but no contest recognition
    • Wasted opportunity to message new Facebook responders
    • High volume of negative feedback – people didn’t understand
    However.. We learned from both campaigns!
  67. Here’s some advice from Wendy Harmon, Red Cross Blogger
    • A project that won’t take much time and relates to org goals.
    • Write down your successes.
    • Write down your challenges.
    • Ask the people you want to connect with whether they think your outreach and listening is valuable.
    • Watch other nonprofits and copy and remix for your next project.
    • Rinse, repeat.
  68.  
  69. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    • Some examples of how some
    • health care and other
    • nonprofits are using social media
    • platforms
    • Blogs
    • Photo and Video Sharing
    • Wikis
    • Social Networks
    • Social Presence
    • Types of Blogs
    • Professional Practice & Expertise
    • Patient Therapy
    • Organization Blog
    • Patient Support Group Blogging
  70. Professional Expertise Blog
  71. Doctor Blogs
  72. Patient Blogs
  73. Cancer Blogger Susan Reynolds
  74. http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
  75.  
  76.  
  77.  
  78. Blog Communities
  79. Photo and Video Sharing Sites
  80. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  81.  
  82. Social Features
  83.  
  84. Share Professional Expertise
  85. Patient Support Groups
  86. Building Community Around An Event
  87.  
  88.  
  89.  
  90.  
  91.  
  92.  
  93. Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/
  94.  
  95.  
  96.  
  97.  
  98. Social Networks
  99.  
  100.  
  101. Now I know all these people!
  102. Friend of a Friend Social Object Sharing Social Platform Social Presence
  103.  
  104. Individual Profile
  105. Group
  106. Fundraising
  107.  
  108.  
  109.  
  110.  
  111.  
  112.  
  113.  
  114.  
  115. Twitter is not dumb … if you follow smart people!
  116.  
  117. Nonprofits
  118. Health Newswire
  119. Fundraising and Activism
  120. Disaster
  121. Avoiding Disaster
  122. Twitter in Health and Healthcare
  123. Doctors and Patients
  124. Health and Wellness: Diet
  125. Exercise
  126. Quit Smoking
  127.  
  128. The tools come and go, but strategies sustain … Social media is about listening and joining the conversation And get your dogs in a row …
  129. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  130. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com Slides and Notes http:// bethkanter.wikispaces.com /health
  131. Special Thanks to Andre Blackman http://pulseandsignal.com/

+ kanterkanter, 2 years ago

custom

6193 views, 42 favs, 13 embeds more stats

More info about this document

CC Attribution License

Go to text version

  • Total Views 6193
    • 5982 on SlideShare
    • 211 from embeds
  • Comments 5
  • Favorites 42
  • Downloads 0
Most viewed embeds
  • 94 views on http://bethkanter.wikispaces.com
  • 93 views on http://beth.typepad.com
  • 9 views on http://static.slideshare.net
  • 3 views on http://hyphendigital.com
  • 3 views on http://mentalhealthatwork.org

more

All embeds
  • 94 views on http://bethkanter.wikispaces.com
  • 93 views on http://beth.typepad.com
  • 9 views on http://static.slideshare.net
  • 3 views on http://hyphendigital.com
  • 3 views on http://mentalhealthatwork.org
  • 2 views on http://blog.e-healthgr.com
  • 1 views on http://74.125.43.132
  • 1 views on http://www.bmlabs-mag.gr
  • 1 views on http://www.blogger.com
  • 1 views on http://nomadesurmondivan.blogspot.com
  • 1 views on http://www.beth.typepad.com
  • 1 views on file://
  • 1 views on http://slides.diigo.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories