Source:http://www.flickr.com/photos/webbysworld The Social Media Game Introduction to the Nonprofit Blogging Beth Kanter Beth’s Blog Based on a game designed by David Wilcox

Take Away http://www.flickr.com/photos/dslrninja / Resources for further exploration A blogging idea to set up an experiment

http://socialmedia.wikispaces.com/Social+media+game David Wilcox

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Outcomes

What to Measure? Measurement Metric Outcome Strategy Audience Tools Conversations Blogging Policy Budget Content

Blogs Technorati RSS Social Bookmarking Flickr Video Sharing

Getting Started …. http://www.flickr.com/photos/yogi/

Listening

A homeless person isn’t someone you pass on your way into a fancy restaurant

http://www.flickr.com/photos/alismith44/ Listening: Read a few good blogs

There are two ways to consume information on the web

http://www.flickr.com/photos/smudie / RSS Reader How does it work?

Join the Conversation http://www.flickr.com/photos/vox /

http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization

Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/

Creating a blog takes less time than making this

Blog the Impact of your program!

Publicly advocate a point of view

“ The best blogs start conversations, they don’t control them” – Seth Godin

But, we are too busy saving the whales! http://www.flickr.com/photos/petelidwell/

Bad idea My .org

ROI of Blogging - Forrester

Find blogs Read blogs Comment on blogs Get bloggers to write about your program Write personal blog about your practice Internal org blog behind the firewall Org public blog – group authors Blogs by patients or clients as support service In order of amount of time/investment/complexity

Find blogs

Read blogs

Comment on blogs

Get bloggers to write about your program

Write personal blog about your practice

Internal org blog behind the firewall

Org public blog – group authors

Blogs by patients or clients as support service

Low Risk Experiments http://www.flickr.com/photos/striatic

Here’s some advice from Wendy Harmon, Red Cross Blogger

A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.

A project that won’t take much time and relates to org goals.

Write down your successes.

Write down your challenges.

Ask the people you want to connect with whether they think your outreach and listening is valuable.

Watch other nonprofits and copy and remix for your next project.

Rinse, repeat.

You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/

Source: littleoslo.com - Blogpoly Let’s Play! Small Groups Personal Learning Internal Communication or Collaboration External Communication

Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group

Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!