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Nonprofit Blogging Game

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Used with social media game to help nonprofits think through what it takes to have a successful blog

Used with social media game to help nonprofits think through what it takes to have a successful blog
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Nonprofit Blogging Game Nonprofit Blogging Game Presentation Transcript

  • Source:http://www.flickr.com/photos/webbysworld The Social Media Game Introduction to the Nonprofit Blogging Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
  • Take Away http://www.flickr.com/photos/dslrninja / Resources for further exploration A blogging idea to set up an experiment
  • http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  • http://internet-fundraising.wikispaces.com/
  • Photo by Preetam Rai
  • Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Outcomes
  • What to Measure? Measurement Metric Outcome Strategy Audience Tools Conversations Blogging Policy Budget Content
  • Blogs Technorati RSS Social Bookmarking Flickr Video Sharing
  • Getting Started …. http://www.flickr.com/photos/yogi/
  • Listening
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  • A homeless person isn’t someone you pass on your way into a fancy restaurant
  • http://www.flickr.com/photos/alismith44/ Listening: Read a few good blogs
  • There are two ways to consume information on the web
  • http://www.flickr.com/photos/smudie / RSS Reader How does it work?
  • Join the Conversation http://www.flickr.com/photos/vox /
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  • http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization
  • Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
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  • Creating a blog takes less time than making this
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  • Blog the Impact of your program!
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  • Publicly advocate a point of view
  • “ The best blogs start conversations, they don’t control them” – Seth Godin
  • But, we are too busy saving the whales! http://www.flickr.com/photos/petelidwell/
  • Bad idea My .org
  • ROI of Blogging - Forrester
    • Find blogs
    • Read blogs
    • Comment on blogs
    • Get bloggers to write about your program
    • Write personal blog about your practice
    • Internal org blog behind the firewall
    • Org public blog – group authors
    • Blogs by patients or clients as support service
    In order of amount of time/investment/complexity
  • Low Risk Experiments http://www.flickr.com/photos/striatic
  • Here’s some advice from Wendy Harmon, Red Cross Blogger
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    • A project that won’t take much time and relates to org goals.
    • Write down your successes.
    • Write down your challenges.
    • Ask the people you want to connect with whether they think your outreach and listening is valuable.
    • Watch other nonprofits and copy and remix for your next project.
    • Rinse, repeat.
  • You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/
  • Source: littleoslo.com - Blogpoly Let’s Play! Small Groups Personal Learning Internal Communication or Collaboration External Communication
  • Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
  • Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!