Networked NGO in India

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  • 7 minutesWe should set up a rowfeeder and bring those up …. To model listening
  • 60 minutes
  • Interactive Slowing down and focusing on one step at time will help you adopt social mediaWe will provide on the other topics we’ve presented in the FB group and as questions come up on the calls, but everyone will be doing an experiment with FB to begin with.We will provide check-ins and support on your social media strategy and content strategyExercise: Have them review the Facebook experimentDebrief Question: What do you need to do first when you get back to Pakistan to get your Facebook experiment started?
  • Interactive Slowing down and focusing on one step at time will help you adopt social mediaWe will provide on the other topics we’ve presented in the FB group and as questions come up on the calls, but everyone will be doing an experiment with FB to begin with.We will provide check-ins and support on your social media strategy and content strategyExercise: Have them review the Facebook experimentDebrief Question: What do you need to do first when you get back to Pakistan to get your Facebook experiment started?
  • 30 minutesWhat is the wiki?How we are using it to support the projectExpectationsTour of the WikiHow to set up an accountHow to edit your journal page
  • Exercise: (45 minutes) Explore the resources on the wikiEdit your profileUpload a file or image
  • Skype out to a conference callWebinar platform for slides
  • Primary Dial-in: 1 (888) 291-0312Participant Passcode: 7299 096 Alternate Dial-in:18002004473India Freephone 91 22 3301 9461India-Mumbai Local 
  • Primary Dial-in: 1 (888) 291-0312Participant Passcode: 7299 096 Alternate Dial-in:18002004473India Freephone 91 22 3301 9461India-Mumbai Local 
  • Primary Dial-in: 1 (888) 291-0312Participant Passcode: 7299 096 Alternate Dial-in:18002004473India Freephone 91 22 3301 9461India-Mumbai Local 
  • PASSWORD: 7405939 MODERATOR CODE9529
  • Skype logo: http://netdna.webdesignerdepot.com/uploads/2009/03/skype.gifRecommended video on system requirements, downloading and establishing accounts: http://www.howcast.com/videos/359908-How-To-Use-SkypeThis is for people with PC’s/Windows – full details: https://support.skype.com/en-us/faq/FA11098/Getting-started-with-Skype-Windows
  • Introducing the Secret Facebook Group Content: We will be hosting follow up conference calls with the social media person, but we want to be able to stay in touch with everyone here. So, we’ve set up a “secret Facebook group” – only for us to communicate. Ask questions, share links. You can also invite others from your organization to participate.  Walk through the group and how to use itGet everyone to join How To Use Facebook Group: (15 minute presentation/demo) How we are using Facebook group to support you during the projectExpectationsHow to post Exercise: (30 minutes) Start a thread with a gameWhat is your favorite color?Post a welcome thread introducing yourself Skype: How To Use Skype To Log Into Conference CallThe Conference Call Schedule Open Lab: Time for questions/shoulder-to-shoulder
  • Will hand out worksheets
  • Mindfulness is about becoming aware of how you direct your attention – both online and offlineBreath links mind, brain, and body – and paying attention to your breath help cultivate mindfulnessTo say that social media facilitates distraction is not to say that social media has to control your awareness – you can take control back and through repeated conscious effortsSocial media attention training requires understanding your goals and priorities and involves asking yourself at regular intervals whether your current activity at any moment moves you closer to your goal or serves your higher priority.Like meditation, mindful use of social media begins with noticing when your attention has wandered, and then gently bringing it back to focus on your highest priority – like training a puppy.Sometimes your goal might be to learn or deepen relationships – in which case – having fun or making small talk or exploring from link to link is permissible – and important.  Don’t make attention training so rigid that it destroys flow.To establish new attention habits, start small, find a place in your routine for a new behavior, and repeat until paying attention has become a habit.
  • http://socialmediatoday.com/content/6-ways-waste-your-time-social-medhttp://www.flickr.com/photos/inel/4160678255/ia?utm_source=smt_newsletter&utm_medium=email&utm_caSocial Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of:Subscribing to too many Blogs. I highly recommend that you subscribe to relevant blogs for your industry, but be picky, be realistic, and set an egg timer. The point is that you cannot be everywhere, you just can't. So choose your feeds wisely. Following blogs won't do you any good if you don't have time to read, understand, and respond when necessary. You may want to respond by sharing with others, you might join the conversation, you might need to adjust something you are doing based on this new information. So don't over do it, because if you read ALL the relevant blogs there will be no time to respond accordingly.Reading every Tweet, Facebook post, or Status Update. This is similar to subscribing to too many blogs. You want to follow them because they have good stuff to say, but once you begin to follow a big crowd you can't catch every little thing. So don't feel guilty if you miss some posts. I highly recommend making Favorites Lists (“Groups” in Facebook) so that you can make sure to catch everything that the most relevant people have to say. **Disclaimer: if you have time to read a ton, read as much as you realistically have time for. I think listening (reading) is one of the most important parts of social media marketing, but don't kill your productivity by reading all day long.Getting involved in too many different social media sites. Keep it to the sites that are most relevant to your immediate fan base. We use Facebook, YouTube, Twitter, LinkedIn, Blogs, & a few Forums. We post to a few main forums that speak to our industry. We comment on blog articles that are relevant and we can add some value to. We write our own blog, and we are maintaining our Twitter, Facebook, LinkedIn and YouTube profiles. There certainly are more options for us, but this is where we find our specific community interacts. Your industry may have a ton of forums but not a lot of bloggers. It is certainly industry specific. Don't be afraid to ask customers where they “hang-out”, and don't be afraid to try something, give it the appropriate time to see if it works, and then make your exit if you find it does not work for your needs.mpaign=newsletterChecking your social media too often. Block out specific times of day where you spend 30 minutes or an hour, reading and replying on your social media pages. Don't let the urge to hop over and check it every hour pull you under. Then the day is over and all you have to show for it is your social media posts and by then you are running out of good original work and content to talk about anyway.Following or Friending people who are not a part of your community. Do you automatically let anyone who asks you to be a friend, be a friend? Do you automatically follow any Twitter follower that follows you? This can be a humongous waste of time. Again, you have to be choosy. Don't let anyone who is not relevant to your business take any of your time or energy. There are many types of relevant people in this world; mentors, prospects, clients, industry experts, P.R. connections, local connections, you will have to make the final decision. The important thing here is to not let a bunch of spamming, get rich quick, time wasters get mixed into your community.Posting repeat messages or setting up automated messages. I know this sounds ridiculous that these two things actually waste your time, but let me explain. If you set up automated status updates through ping or an rss feed you are wasting your time and everyone else's. No one wants to read automatic status updates. Everyone knows they are automated, especially if they are following several industry giants and see the same thing posted, verbatim, over and over. Those messages are not personal and will send your followers straight to their Unfollow buttons.I have seen many companies on many occasions who have a slogan or an elevator pitch or a special claim to fame, use that message non-stop on their social media feeds. I have even witnessed updates like these containing the exact same typo they had in the previous version of it. I have also seen this status update posted multiple times in the same day! Talk about exasperating. Can you imagine in your twitter feed, over and over again all day “companyxyz: We're the home of the Award Winning Acme XYZ Thing-a-ma-jig!” Literally copied & pasted all day long? Not so good. #UnfollowHow do you keep from wasting valuable time while tackling your Social Media Marketing?
  • Exercise: Share Pair – What do you do to avoid getting content fried? How to you get rid of that feeling of being overwhelmed?
  • Social networking sites like Facebook make it easy for sensitive information about us to be made public unintentionally. Therefore, it is important to understand how to best protect one’s own privacy as well as others. Tactical Technology’s Security in A Box suggests asking a couple of good reflective questions about your account on any online social networking platform where you set up a presence:Who can access the information I am putting online?Who controls and owns the information I put into a social networking site?What information about me are my contacts passing on to other people?Will my contacts mind if I share information about them with other people?Do I trust everyone with whom I’m connected?
  • Publishing content on Facebook, Twitter, and other platforms has become a requirement for NGOs that want a presence and to participate on social channels. However, it is important to understand how to use these platforms safely.
  • http://coolcatteacher.blogspot.com/2011/03/facebook-friending-101-for-schools.htmlFriendsYour friends have access to everything you publish unless you override the settings. If you friend someone - they are in your inner circle or your FF's. Do you trust them?Friends of FriendsWhen a person has their settings as "friends of friends" then the friends of their friends can see their content and friends can share information.PublicThis is what is shared with everyone on Facebook. You can't hide your name, profile picture, network and gender (if you provide this info)." Be careful on your profile picture, many get tripped up just by posting an inappropriate profile photo. Everyone sees it.You CAN set your page to public, which means that all of Facebook's users and everyone on the web can see your page.
  • Guide to FB Settingshttp://www.facebook.com/privacy/explanation.phpRecommendationsHave everything set as “Friends Only” (meaning only friends have access to your page. Turn off Public Search Set it so only friends  or friends can find you Set it so only friends can see your friend list, education, location, likesAvoid stating your location or where you will be Only accept friend requests/add friends that you regularly talk toDelete any comments you make, or status update you write within a monthLimit public conversation to a minimumLet only friends see your photo’s tagged photo’s     OR Only allow “me” to see tagged photos of yourself Check your PRIVACY SETTING at least ONCE A MONTH for Facebook changes  Words of Wisdom.. Keep your Facebook account securitized and professional at all times!  
  • image: http://4.bp.blogspot.com/_dj7hueuj-U0/SzKOsC5LCyI/AAAAAAAABZ8/Um4e2Glzb60/s320/Tea+Cup.jpg
  • http://a.abcnews.com/images/GMA/gty_dog_cat_expo_dr_110322_wg.jpgTime not determined on agenda
  • TimelineSet Up (5 minutes)Drawing (15 minutes)Share Pairs: (10 minutes)Report Out: (30 minutes)Quiet Reflection: (5 minutes)Posting on Wiki: (5 minutes) Description: The facilitator ask participants to draw two pictures based on: present use of social media and goals for the future. Participants will tape their drawings to the River sheets on the wall. Present: Where is your organization in its use of social media? Future: What do you want to achieve going forward? What are you going to commit to implementing moving forward? When finished, we will do a round of share pairs so people can share their thoughts. Will review the drawings in a full group reflection. During the quiet reflection time, participants will be asked to write down 2 or 3 actions they will commit to doing when they get back. What will they put into practice based on what they learned at the training. We will ask them post those action steps on the wiki.  Group photo by the River of Life.  Images: http://www.helpeverybodyeveryday.com and http://www.myteenagewerewolf.comSource: http://www.kstoolkit.org/River+of+Life
  • Images are the greatest pride of India - India Won the Cricket World Cup in 2011and Indian Women won the Squash Championship photos: bigshow.com.in and news.kuwauttimes.in

Transcript

  • 1. Becoming A Networked NGO Using Social Media Effectively Day Four: Action Learning ProjectsJune 11-14, 2012India
  • 2. Day Three: Effective Social Media Practice Overnight ReflectionsTHINK and WRITE:• If you are going to do a presentation for your staff back at the office, what will you share?• What materials will you use from the wiki or USB stick or FB to create your presentation?• Share in the Facebook Group
  • 3. Day Four: Action Learning Projects Today is our final day together. We are going to design an action learning experimentwith Facebook, prepare for our work together after theworkshop, and reflect on what we have learned so we can move ahead effectively.
  • 4. Day Four: Agenda AGENDA OUTCOMESPost-Workshop Support and ActionLearning Projects Design an action learning experimentLab Time: Work on Action LearningProject Design as a Silent Meeting Learn how to use Tools for follow upHow To Use the Wiki and Practice Plan next stepsHow To Use the Facebook Group andConference Call PlatformDemo of ToolsDealing with Information FRAMINGOverload, Privacy, and Other SM Work Balance of peer learning &Challenges expert sharingCulmination Exercise Interactive Fun! Don’t Be Shy! Laptops up/Laptops Down
  • 5. Day Four: Post-Workshop SupportHow are we going to work together after this workshop?• The Action Learning Project: What is it? Why are we doing it?• The Monthly Conference Calls: These will be scheduled today. Practice with the phone system and webinar platform.• The Facebook Group: The place we will all stay connected.• Experiment with Silent Meeting: Decide whether or not we want to use it• The Wiki: Filing Cabinet and Journals
  • 6. Day Four: Action Learning Projects & Using the WikiPost-Workshop Support and Action Learning Projects Your Action Learning ProjectWe will start on Facebook – where each one of you willbe doing experiments. We will add other channels aswe go.Check-ins and support will be provided by Beth andStephanie on the calls and in the Facebook Group.
  • 7. Day Four: Action Learning Projects & Using the WikiPost-Workshop Support and Action Learning Projects Your Action Learning ProjectDebrief SILENT MEETING
  • 8. Day Four: Action Learning Projects & Using the WikiPost-Workshop Support and Action Learning Projects The Wiki: What is there? How Do We Use It?
  • 9. Day Four: Action Learning Projects & Using the Wiki How To Use the Wiki and PracticeLet’s practice navigating thewiki!Set up your accountEdit you a wiki page (yourprofile)Add Notes from LearningProject DiscussionAdd image of your Map andSMART Objective
  • 10. Day Four: Post Workshop Support – July to December Call Topic 1 – July 13 Social Media Policy 9:00 am FB Community Policy 2 – August 17 Strategy 9:00 am FB: Smart Objective, Audience, Benchmark, Measurement 3 – Sept. 14 FB: Outreach and Engagement 9:00 am 4 – Oct 12 FB: Content and Measurement 9:00 am 5 – Nov. 14 FB: Content and Measurement 9:00 am 6- Dec 14 Culmination 9:00 am
  • 11. Conference Call Structure Check In Next Topic Action Other DiscussionCall Design
  • 12. Day Four: Action Learning Projects Conference CallsPost Workshop Support – July to December Primary Dial-in: 1 (888) 291-0312 Participant Passcode: 7299 096 Alternate Dial-in: 18002004473 India Freephone 91 22 3301 9461 India-Mumbai Local
  • 13. Day Four: Conference Calls Post Workshop Support – July to December• Please arrive on the call promptly as well begin shortly after the call starts• Please announce yourself once you get on the conference call• Call from your land land line, if possible. The 888 number is a US number and long distance charges may apply. If you use the local 800 or Mumbai numbers it may less expensive.• Dial the participant passcode slowly or you may get a message that says the code in invalid. If you get this message, please try dialing in again and re-entering your code - SLOWLY.• Please do not use a speaker phone or speakers without a headphone as this creates an echo• Speak up on the call If there is background noise, please mute your phone.
  • 14. Day Four: Conference Calls Practice Method for Check-In CallsAgenda• Roll Call• Content• Five Minute Coaching Sessions• Follow Up Tasks
  • 15. Day Four: Action Learning Projects Slide Sharing PlatformPost Workshop Support – July to December http://www.readytalk.com PASSWORD: 7405939
  • 16. Day Four: PRACTICE A SILENT MEETING Begin by downloading Skype – www.Skype.com and following the prompts to start your account. Here are the steps:• Install Skype – www.Skype.com and follow the prompts to start your account• When the File Download screen is displayed, click Save• Select your language• Set up your account – create your Skype username• Set up your Skype Profile – include an image• Update your Privacy Options• Configure your Audio and Video settings• Add Beth and Stephanie as contacts
  • 17. Day Four: Silent MeetingYour Change To Ask Any Question
  • 18. Day Four: Action Learning Projects & Using the Wiki Lab Time: Work of Action Learning Project Design Do you think this might be a useful way for us to support you remotely? A chance to ask for specific help?
  • 19. Day Four: How To Use the Facebook Group This secret Facebook group is for all of us to stay incontact, communicate, share links, ask questions, and support one another. You may also invite others from your organization to participate.Facebook Group: • How will we use the Facebook group? • What are the mutual expectations? • How do we post? • How do we chat? Let’s get on the Facebook group and practice!
  • 20. Lunch Break One HourPhoto credit: JoviJovi on Flickr
  • 21. Day Four: Managing Your AttentionWorking in a networked way can be distracting ….
  • 22. Managing Your Attention QuizTake a few minutes to answer the questions on the Quiz Add Up Your Score: # of YES answers
  • 23. Your Score: How Are You Managing Your Attention?0 20 Let’s Line Up According to Scores!
  • 24. Your Score: How Are You Managing Your Attention?Excellent Attention Good Skills, But Attention Training You Need Help!!Management Skills 0 You might need to Needed! 20What’s your secret? address some bad habits
  • 25. What is Mindful Social Media Use? • Becoming aware of how you direct your attention – both online and offline • Pay attention to your breath and cultivate mindfulness • Social media does not control your awareness – you can take control back and through repeated conscious efforts • Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority. • Notice when your attention has wandered, and then gently bringing itSource: Howard back to focus on your highest priorityRheingold, NetSmart
  • 26. • Sometimes your goal might be to learn or deepen relationships – in which case – having fun or making small talk or exploring from link to link is permissible – and important. Don’t make attention training so rigid that it destroys flow.• To establish new attention habits, start small, find a place in your routine for a new behavior, and repeat until paying attention has become a habit.
  • 27. It’s okay that you’ll never be “caught up”
  • 28. 9:00 • Monitor RSS9:30 • Content Creation10:00 • Facebook10:15 • Twitter
  • 29. Don’t Live at the Post Office
  • 30. Know when to turn the damn computer off and take a walk
  • 31. Privacy on Social NetworksAsk these questions:• How open do I want to be in my online professionallife?•Do I trust everyone with whom I’m connected? Whatis my friending policy?
  • 32. Social Network Privacy and Security Tips• Don’t rely on social platforms as the single host for your information, it is very easy for governments to block access without warning• Be careful about sharing too much information in your status updates – even if you “trust” your friends• Avoid stating your location or where you will be• Only accept friend requests/add friends that you know• Do not share sensitive information on social network sites in private groups or private messaging
  • 33. Privacy on Facebook Public Friends of Friends Friends Me
  • 34. Privacy Settings Tips on Facebook• How public do you want your Facebook to be?• Do you want to manage a public/private profile?• Think about as you set your privacy settings• Keep your profile professional• Check for changes
  • 35. Day Four: Action Learning Projects & Using the Wiki Open Lab Time for questions and shoulder-to-shoulder
  • 36. BREAK!15 minutes to enjoy coffee & tea while you Tweet!
  • 37. Day Four: Action Learning Projects & Using the Wiki Open Lab - Continued
  • 38. Day Four: Action Learning Projects & Using the Wiki Culmination Exercise - River of Life
  • 39. That’s a wrap!You are all equipped and ready to move ahead. We look forward to seeing you online!