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The Networked <br />Nonprofit<br />Beth Kanter<br />Network of Network Funders<br />December, 2010<br />
Beth Kanter<br />http://www.bethkanter.org<br />Scholar, Blogger, Co-Author , CEO<br />
Let’s learn a little about you!<br />Take this poll ….. <br />
Just Two Words ….<br />Type Into The Chat:  When you think about social media, what two words come to mind?<br />
The Networked Nonprofit<br />@afine<br />
What we’re going to cover today …..<br />Overview of the Networked Nonprofit<br />Social CultureLearning from Mistakes<br ...
What is a Networked Nonprofit?<br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks...
Social Culture:  Not Afraid of Letting Go Control<br />
Social Culture: Everyone Uses Social Media To Spread Mission<br />
The Networked Nonprofit <br />
What resonated? <br />What have you thought about before?<br />
Let’s explore these themes ….<br /><ul><li>  Social Culture
  Learning from Failure
  Transparency</li></li></ul><li>Theme 1:  Social Culture<br />
February 2008<br />
Demo of Social Media at Board Meeting<br />Twitter and Flickr<br />
Will board meetings of the future use<br />online social  networks  to reach out in real time<br />and get advice and <br ...
Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality...
The Black Smoke Monster on LOST<br />
What are the conversation starters your organizations needs to have?<br />
Leaders understand the power behind the tools<br />
Leaders Experience Personal Use<br />
Describe results versus tools<br />
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
Scale<br />
Testing the policies:  Refining, Educating<br />
Operational guidelines need to be specific and include examples<br />
Social Culture<br />Treats skepticism as a conversation starter, not stopper<br />Leaders understand the power behind the ...
Theme 2:    <br />Networked Nonprofits know how to listen, learn, and adapt.    They know how to learn from mistakes.<br />
Joyful funerals<br />
Is there an opportunity to give something hat isn’t working a joyful funeral to make space for doing social media?<br />
Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<b...
X<br />
Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they...
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Networked funders

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  • Thank you for sharing Beth! As usual great photos to support and communicate your message!
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  • http://www.flickr.com/photos/bike/190157514/sizes/l/in/photostream/
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • Poll One:I work for a ..NonprofitFoundationOther
  • It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
  • Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change – was institutions now networks. The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • Pratham Books – mission to get high quality children’s books to rural villages in IndiaEveryone in their organization is using social media to spread missionA few months ago, they blogged about a newspaper article about a group of young people in Kolkata who collected books for kids in a rural village.A board member offered to donate money to cover cost of books for the kids to make a second trip.They contacted the newspaper to get the kids names/cell phone numbers, but no luckTheir entire board is using Twitter – as well as the staff – so they started tweeting they were looking for the cell phone numbers of these kids.Within a half hour the message was Tweeted and retweeted, and within a day they got the cell phone number and within the weeks the kids did a second run with the books in their BoiGari – Book Van ….
  • In our book, we interviewed traditional institutions in the process of transformation – like Red Cross, Humane Society.The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time I want to quickly share a couple of themes …
  • I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  • http://www.flickr.com/photos/45825575@N03/4289957595/Kate Scadding
  • http://www.flickr.com/photos/24443965@N08/3639694353/
  • http://www.flickr.com/photos/24443965@N08/3639694353/
  • So what happens is that we treat this skepticism like the black smoke monster on LOST – we’re afraid to have those difficult conversations that gets us to a social culture.
  • How many LOST Fans? Pick your boggyman – the blob, the attack of the killer tomatoes
  • Andy Bales Union Rescue Mission
  • There is also a need to describe your social media strategy in terms of the value – how it will help you reach your goals. Many leaders are “yellow thinkers” – that is they need to see the results laid out in advance before they will say.Pre-school California – there is also a conversation about value – and that happens by connecting social media strategy to communications objectives.
  • They also know that in order to have more impact, they need to scale. They wanted to go beyond having social media be a silo in the communications department, and through the Target experience they realized the value of employee use of social networks/social media. They worked on a social media policy, guidelines and an operational manual so that anyone working in affiliates as well as national could be ambassador on social networks. The guidelines also extend to volunteers. The overall policy is encouraging, not controlling. The operational handbook gives them specific steps, examples, and tips for being effective.
  • Testing of the policy – and there may be things that you didn’t think
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Boc
  • Steve Norris, ex-Tory Mayoral contender and adviser to Boris Johnson, says: “Not only do I not want the Southbank Centre to be listed — I think the National Theatre should have a Compulsory Demolition Order!” The Londoner, however, has a soft spot for Sir Denys Lasdun’s National. So there.
  • http://www.flickr.com/photos/stuckincustoms/444790702/Fortresses work hard to keep their communities and constituents at a distance, pushing out messages and dictating strategy rather than listening or building relationships. Fortress organizations are losing ground today because they spend an extraordinary amount of energy fearing what might happen if they open themselves up to the world. These organizations are floundering in this set-me-free world powered by social media and free agents.This trajectory changes when organizations learn to use social media and actually become their own social networks.
  • The opposite of Fortresses, Transparents can be considered as glass houses, with the organizations presumably sitting behind glass walls. However, this isn’t really transparency because a wall still exists. True transparency happens when the walls are taken down, when the distinction between inside and outside becomes blurred, and when people are let in and staffers are let out.University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009). 
  • How many are more like fortresses?
  • http://www.flickr.com/photos/uncorneredmarket/370672187/“You cannot be fully transparent all the time because you need to give people a safe place to have the discussion without disrespecting others.”Not black and white – line the Esther Dyson Story at Transparency CampWhat is TransparencyTransparency isn’t black and white. It is very tempting to grade organizations as either transparent or not. However, transparency isn’t quite that simple, it is a sliding scale of openness that changes upon the circumstances and needs of an organization and its network. Organizations certainly need to be open to people on the outside, easy to enter, understand, and navigate. However, this does not mean that every conversation, every piece of paper, every decision, needs to be open to everybody. “You cannot be fully transparent all the time because you need to give people a safe place to have the discussion without disrespecting others.”This black and white notion scares a lot of organizations. Their is definitely a need for a safe place for private conversations – but I our default impulse is to do things in screen – is to build a Robert Frost mending wall. I wonder what it would be like if the default was – everything is open and you had to decide what should be closed?
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • Transcript of "Networked funders"

    1. 1. The Networked <br />Nonprofit<br />Beth Kanter<br />Network of Network Funders<br />December, 2010<br />
    2. 2. Beth Kanter<br />http://www.bethkanter.org<br />Scholar, Blogger, Co-Author , CEO<br />
    3. 3. Let’s learn a little about you!<br />Take this poll ….. <br />
    4. 4. Just Two Words ….<br />Type Into The Chat: When you think about social media, what two words come to mind?<br />
    5. 5. The Networked Nonprofit<br />@afine<br />
    6. 6.
    7. 7. What we’re going to cover today …..<br />Overview of the Networked Nonprofit<br />Social CultureLearning from Mistakes<br />Transparency<br />Hashtag: #netfunders<br />
    8. 8. What is a Networked Nonprofit?<br />
    9. 9. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
    10. 10. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
    11. 11. Social Culture: Not Afraid of Letting Go Control<br />
    12. 12. Social Culture: Everyone Uses Social Media To Spread Mission<br />
    13. 13. The Networked Nonprofit <br />
    14. 14. What resonated? <br />What have you thought about before?<br />
    15. 15. Let’s explore these themes ….<br /><ul><li> Social Culture
    16. 16. Learning from Failure
    17. 17. Transparency</li></li></ul><li>Theme 1: Social Culture<br />
    18. 18. February 2008<br />
    19. 19. Demo of Social Media at Board Meeting<br />Twitter and Flickr<br />
    20. 20.
    21. 21.
    22. 22. Will board meetings of the future use<br />online social networks to reach out in real time<br />and get advice and <br />input for decision-making?<br />
    23. 23.
    24. 24. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />Privacy and security concerns<br />
    25. 25. The Black Smoke Monster on LOST<br />
    26. 26.
    27. 27.
    28. 28. What are the conversation starters your organizations needs to have?<br />
    29. 29. Leaders understand the power behind the tools<br />
    30. 30. Leaders Experience Personal Use<br />
    31. 31. Describe results versus tools<br />
    32. 32. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
    33. 33. Why policy is needed
    34. 34. Cases when it will be used, distributed
    35. 35. Oversight, notifications, and legal implications
    36. 36. Guidelines
    37. 37. Identity and transparency
    38. 38. Responsibility
    39. 39. Confidentiality
    40. 40. Judgment and common sense
    41. 41. Best practices
    42. 42. Tone
    43. 43. Expertise
    44. 44. Respect
    45. 45. Quality
    46. 46. Additional resources
    47. 47. Training
    48. 48. Operational Guidelines
    49. 49. Escalation
    50. 50. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
    51. 51. Scale<br />
    52. 52.
    53. 53.
    54. 54. Testing the policies: Refining, Educating<br />
    55. 55. Operational guidelines need to be specific and include examples<br />
    56. 56. Social Culture<br />Treats skepticism as a conversation starter, not stopper<br />Leaders understand the power behind the tools<br />Leaders are open to reverse mentoring if needed<br />Describe results<br />Social Media Policy<br />Type Into The Chat: How social is your organization’s culture? <br />
    57. 57. Theme 2: <br />Networked Nonprofits know how to listen, learn, and adapt. They know how to learn from mistakes.<br />
    58. 58.
    59. 59.
    60. 60. Joyful funerals<br />
    61. 61.
    62. 62. Is there an opportunity to give something hat isn’t working a joyful funeral to make space for doing social media?<br />
    63. 63.
    64. 64. Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<br />
    65. 65. X<br />
    66. 66.
    67. 67.
    68. 68.
    69. 69. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.<br />
    70. 70. What was your organization’s worst social media mistake?<br />How are mistakes treated in your organization? <br />
    71. 71. Kanye West?<br />
    72. 72. Source: @clairew<br />
    73. 73. Source: @clairew<br />
    74. 74. Source: @clairew<br />
    75. 75. Source: @clairew<br />
    76. 76. Type into Chat: How Can You Create A Safe Place For Learning in Public?<br />
    77. 77. Theme 3: Transparency<br />Networked Nonprofits consider everyone inside and outside <br />of the organization resources for helping them to achieve their goals<br />
    78. 78. The Nonprofit Fortress<br />
    79. 79. Transparent<br />Sponges<br />
    80. 80. Are you a Fortress or a Sponge?<br />
    81. 81.
    82. 82. What have you learned about using social media to share learning? <br />
    83. 83.
    84. 84.
    85. 85. Do we have to share everything?<br />Flickr by uncorneredmarket<br />
    86. 86. What if the default was everything organization did was open, what would keep private? <br />
    87. 87. Reflection<br />What is one idea you can put into practice ?<br />
    88. 88. Beth Kanter<br />http://www.bethkanter.org<br />

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