Ndn Slides Final

Slide 1: Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog

Slide 2: Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

Slide 3: Beth’s Blog Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising

Slide 4: And you?

Slide 5: With your friends … Social networks are changing the way get information to make decisions

Slide 6: And it isn’t just about where to eat, go on vacation, or what movies to see …

Slide 7: Also, where to donate, what causes to support, social change actions, etc

Slide 8: Her friends are alerted to her questions .. I’m one of her friends ….

Slide 11: Let’s say I’m volunteering for a cause ….

Slide 12: I post a recomendaiton on her wall

Slide 13: My suggestion appears in my friends feeds …

Slide 14: Rapid word of mouth from trusted sources (friends)

Slide 15: Trust Factor Don’t seek out the news comes to me via my network http://www.nielsenbuzzmetrics.com/cgm.asp

Slide 17: Remember what Micah said this morning … network building is more important than list building … Remember what Jerry said this morning … we’re in a transition

Slide 19: Don’t wait any longer … • The Trust factor • Rapid Word of Mouth • We’re in a transition

Slide 20: Okay, so you convinced your boss And set up a presence on Facebook …

Slide 21: So how do you avoid this?

Slide 22: A Story

Slide 25: Contest Opens: December 13, 2007 3:00 PM

Slide 26: December 13, 2007 3:01 PM

Slide 27: I opened my Kimono

Slide 29: Strategy Make It Personal Theory Example ….

Slide 30: “The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

Slide 34: Will it scale?

Slide 35: Ladder of Engagement Instigators Participator Type Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Involvement Personal Fundraiser does the Network Weaving

Slide 36: Strategy: Stories

Slide 37: Strategy Three R’s of Network Weaving

Slide 38: Relationship Building

Slide 39: Rewards

Slide 40: Reciprocity

Slide 41: Stories and Network Weaving …

Slide 43: Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

Slide 44: What’s more fun than a birthday party?

Slide 53: Where did they get all those embarrassing photos?

Slide 56: 125 people donated 142 birthday wishes 180 views on “see me naked” photo

Slide 57: But my birthday was Jan. 11th and we had 20 more days to go …

Slide 61: Energizing Burst

Slide 62: How To Ask for Donations on Twitter

Slide 63: Offline/Online

Slide 66: 24 hours before the contest ends We’re in 1st Place

Slide 76: WooT! WooT!

Slide 77: Chan Piseth

Slide 78: Lessons Learned •Open the Kimono •Make it personal •Use the Ladder of Engagement •Stories •The Three R’s of Network Weaving •Fun, Humor, Easy, Urgency, and Competitive Spirit •Say thank you in creative ways

Slide 79: Some of the questions asked in the Q&A How do I convince my boss that social networks aren’t a fade? I didn’t have time to present this part, but most of the questions asked How answeredchoose which social network Are do I in these slides or social media tool to use? How much time do I need to invest before we see a return? How should I get started?

Slide 80: For answers, read my blog, stop by and ask questions in The comments and I’ll write you a post! Beth Kanter Beth’s Blog http://beth.typepad.com