Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog

Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

And you?

And you?

With your friends … Social networks are changing the way get information to make decisions

And it isn’t just about where to eat, go on vacation, or what movies to see …

And it isn’t just about where to eat, go on vacation, or what movies to see …

Also, where to donate, what causes to support, social change actions, etc

Her friends are alerted to her questions .. I’m one of her friends ….

Let’s say I’m volunteering for a cause ….

I post a recomendaiton on her wall

My suggestion appears in my friends feeds …

Rapid word of mouth from trusted sources (friends)

Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp Don’t seek out the news comes to me via my network

Remember what Micah said this morning … network building is more important than list building … Remember what Jerry said this morning … we’re in a transition

Don’t wait any longer … The Trust factor Rapid Word of Mouth We’re in a transition

The Trust factor

Rapid Word of Mouth

We’re in a transition

Okay, so you convinced your boss And set up a presence on Facebook …

So how do you avoid this?

A Story

Contest Opens: December 13, 2007 3:00 PM

December 13, 2007 3:01 PM

I opened my Kimono

Strategy Make It Personal Theory Example ….

“ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

Will it scale?

Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

Strategy: Stories

Strategy Three R’s of Network Weaving

Relationship Building

Rewards

Reciprocity

Stories and Network Weaving …

Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

What’s more fun than a birthday party?

Where did they get all those embarrassing photos?

125 people donated 142 birthday wishes 180 views on “see me naked” photo

But my birthday was Jan. 11 th and we had 20 more days to go …

Energizing Burst

How To Ask for Donations on Twitter

Offline/Online

24 hours before the contest ends We’re in 1 st Place

WooT! WooT!

Chan Piseth

Open the Kimono Make it personal Use the Ladder of Engagement Stories The Three R’s of Network Weaving Fun, Humor, Easy, Urgency, and Competitive Spirit Say thank you in creative ways Lessons Learned

Open the Kimono

Make it personal

Use the Ladder of Engagement

Stories

The Three R’s of Network Weaving

Fun, Humor, Easy, Urgency, and Competitive Spirit

Say thank you in creative ways

I didn’t have time to present this part, but most of the questions asked Are answered in these slides Some of the questions asked in the Q&A How do I convince my boss that social networks aren’t a fade? How do I choose which social network or social media tool to use? How much time do I need to invest before we see a return? How should I get started?

For answers, read my blog, stop by and ask questions in The comments and I’ll write you a post! Beth Kanter Beth’s Blog http://beth.typepad.com