Ndn Slides Final

5,167 views
4,574 views

Published on

Here's the final slides with some reflections added too ..
http://bethkanter.wikispaces.com/ndn

Published in: Economy & Finance, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,167
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Ndn Slides Final

    1. Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog
    2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
    3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. <ul><li>And you? </li></ul>
    5. With your friends … Social networks are changing the way get information to make decisions
    6. <ul><li>And it isn’t just about where to eat, go on vacation, or what movies to see … </li></ul>
    7. Also, where to donate, what causes to support, social change actions, etc
    8. Her friends are alerted to her questions .. I’m one of her friends ….
    9.  
    10.  
    11. Let’s say I’m volunteering for a cause ….
    12. I post a recomendaiton on her wall
    13. My suggestion appears in my friends feeds …
    14. Rapid word of mouth from trusted sources (friends)
    15. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp Don’t seek out the news comes to me via my network
    16.  
    17. Remember what Micah said this morning … network building is more important than list building … Remember what Jerry said this morning … we’re in a transition
    18.  
    19. Don’t wait any longer … <ul><li>The Trust factor </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>We’re in a transition </li></ul>
    20. Okay, so you convinced your boss And set up a presence on Facebook …
    21. So how do you avoid this?
    22. A Story
    23.  
    24.  
    25. Contest Opens: December 13, 2007 3:00 PM
    26. December 13, 2007 3:01 PM
    27. I opened my Kimono
    28.  
    29. Strategy Make It Personal Theory Example ….
    30. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
    31.  
    32.  
    33.  
    34. Will it scale?
    35. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
    36. Strategy: Stories
    37. Strategy Three R’s of Network Weaving
    38. Relationship Building
    39. Rewards
    40. Reciprocity
    41. Stories and Network Weaving …
    42.  
    43. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
    44. What’s more fun than a birthday party?
    45.  
    46.  
    47.  
    48.  
    49.  
    50.  
    51.  
    52.  
    53. Where did they get all those embarrassing photos?
    54.  
    55.  
    56. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
    57. But my birthday was Jan. 11 th and we had 20 more days to go …
    58.  
    59.  
    60.  
    61. Energizing Burst
    62. How To Ask for Donations on Twitter
    63. Offline/Online
    64.  
    65.  
    66. 24 hours before the contest ends We’re in 1 st Place
    67.  
    68.  
    69.  
    70.  
    71.  
    72.  
    73.  
    74.  
    75.  
    76. WooT! WooT!
    77. Chan Piseth
    78. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Lessons Learned
    79. I didn’t have time to present this part, but most of the questions asked Are answered in these slides Some of the questions asked in the Q&A How do I convince my boss that social networks aren’t a fade? How do I choose which social network or social media tool to use? How much time do I need to invest before we see a return? How should I get started?
    80. For answers, read my blog, stop by and ask questions in The comments and I’ll write you a post! Beth Kanter Beth’s Blog http://beth.typepad.com

    ×