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My Organization's Fundraising Was Abducted by Aliens
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My Organization's Fundraising Was Abducted by Aliens

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http://beth.typepad.com

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My Organization's Fundraising Was Abducted by Aliens My Organization's Fundraising Was Abducted by Aliens Presentation Transcript

  • My Organization’s Fundraiser Was Abducted by Aliens!
  • Fundraising and social networks
    • Some concepts ….
    • Micro-Philanthropy
    • Personal fundraising
    • Extra-Organizational Activists
    • Wired Fundraisers
  • A lot of small gifts that add up
  • Personal Fundraising
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  • It’s about you and why you care!
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  • Extra Organizational Activists
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  • Wired Fundraisers
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  • Some goals … Share stories about the children (and new donors) Share what I’ve learned on the blog Incorporate previous learnings and refines Organizational goal: Win the $50,000
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  • Some learnings from my campaigns It’s about you and why you care! Urgency, humor, matching incentives work Leverage your social network on and offline for the networked effect Say thank you in visible and creative ways
    • How can leverage my network around my blog for this cause?
    • Can I use a social network to connect with people I don’t know “wired fundraisers” who will fundraise for us?
    • Are there ways to leverage FB beyond Causes?
    • Since contest is using FB causes, how to leverage it to win $50,000? What are some best practices using it?
    Lots of Questions ..
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  • After a week of experimenting, decided to focus driving all donations to Global Giving, Bloggers Campaign , and use FB (and Causes) as a prospect tool.
  • Wired Fundraisers
  • Some Learnings
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  • Last two days ….
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  • Let’s look at the responses from Twitter and the Networked Effect