My Organization's Fundraising Was Abducted by Aliens

Slide 1: My Organization’s Fundraiser Was Abducted by Aliens!

Slide 2: Fundraising and social networks

Slide 3: Some concepts …. •Micro-Philanthropy •Personal fundraising •Extra-Organizational Activists •Wired Fundraisers

Slide 4: A lot of small gifts that add up

Slide 5: Personal Fundraising

Slide 7: It’s about you and why you care!

Slide 11: Extra Organizational Activists

Slide 14: Wired Fundraisers

Slide 16: Some goals … Share stories about the children (and new donors) Share what I’ve learned on the blog Incorporate previous learnings and refines Organizational goal: Win the $50,000

Slide 18: Some learnings from my campaigns It’s about you and why you care! Urgency, humor, matching incentives work Leverage your social network on and offline for the networked effect Say thank you in visible and creative ways

Slide 19: Lots of Questions .. • How can leverage my network around my blog for this cause? • Can I use a social network to connect with people I don’t know “wired fundraisers” who will fundraise for us? • Are there ways to leverage FB beyond Causes? • Since contest is using FB causes, how to leverage it to win $50,000? What are some best practices using it?

Slide 21: After a week of experimenting, decided to focus driving all donations to Global Giving, Bloggers Campaign, and use FB (and Causes) as a prospect tool.

Slide 22: Wired Fundraisers

Slide 23: Some Learnings

Slide 25: Last two days ….

Slide 31: Let’s look at the responses from Twitter and the Networked Effect