Momsrising Layer Cake Strategy
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Momsrising Layer Cake Strategy






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    Momsrising Layer Cake Strategy Momsrising Layer Cake Strategy Presentation Transcript

    • Layers of Delicious Advocacy Power Donna Norton, Esq. National Campaign Director, Mamás Superándose
    • MomsRising Is…….
    • Two Big Barriers Now you want me to write a letter?
    • One of Our Key Principles: Open as many engagement avenues as possible
    • The Layers
    • Layer 1: Synergistic Collaboration
    • Medicaid Blog Carnival
    • Blog carnivals raise a chorus of voices
    • Layer 2: One-Click Member Advocacy
    • Layer 3: “Member Voice” Proxy
    • Layer 4: On-The-Ground Engagement
    • Layer 5: Traditional and New Media, PublicEducation & Engagement
    • Reaching diverse communities throughsocial media
    • Building Commitment from Leaders
    • Layer 6: Stories add zest! Now we’re cooking!
    • Online Forms Make Story Sharing Easy
    • Stories Across the Nation “I am very concerned about people trying to repeal healthcare reform. My 8 “When I gave birth to my month old son was diagnosed daughter three years ago, not with Cystic Fibrosis when…” only was I fired from my position but my health READ FULL STORY insurance was terminated the day she was born... Deirdre READ FULL STORY Rachel “As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…” READ FULL STORY Dawn
    • Sharing stories with leadership
    • Inspiring blogs from leaders
    • Stories to energize members
    • Supporting coalition efforts
    • Leveraging stories in traditional media
    • The Layers
    • Moms Say: Don’t forget to say thank you!
    • Bake Your Own Layer Cake What data or strategy can you leverage? Who will you partner with?
    • Bake Your Own Layer Cake What will you ask them to do online?
    • Bake Your Own Layer Cake How will you make it memorable? How will you show their voice?
    • Bake Your Own Layer Cake What will you ask them to do offline?
    • Bake Your Own Layer Cake How will you use traditional and social media?
    • Bake Your Own Layer Cake How will you capture and use stories?
    • Get Cooking!
    • Taste Test!
    • Thank You