Layers of Delicious Advocacy Power Donna Norton, Esq. National Campaign Director, MomsRisingMomsRising.org Mamás Superándose
Two Big Barriers Now you want me to write a letter?
One of Our Key Principles: Open as many engagement avenues as possible
Layer 1: Synergistic Collaboration
Medicaid Blog Carnival
Blog carnivals raise a chorus of voices
Layer 2: One-Click Member Advocacy
Layer 3: “Member Voice” Proxy
Layer 4: On-The-Ground Engagement
Layer 5: Traditional and New Media, PublicEducation & Engagement
Reaching diverse communities throughsocial media
Building Commitment from Leaders
Layer 6: Stories add zest! Now we’re cooking!
Online Forms Make Story Sharing Easy
Stories Across the Nation “I am very concerned about people trying to repeal healthcare reform. My 8 “When I gave birth to my month old son was diagnosed daughter three years ago, not with Cystic Fibrosis when…” only was I fired from my position but my health READ FULL STORY insurance was terminated the day she was born... Deirdre READ FULL STORY Rachel “As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…” READ FULL STORY Dawn
Sharing stories with leadership
Inspiring blogs from leaders
Stories to energize members
Supporting coalition efforts
Leveraging stories in traditional media
Moms Say: Don’t forget to say thank you!
Bake Your Own Layer Cake What data or strategy can you leverage? Who will you partner with?
Bake Your Own Layer Cake What will you ask them to do online?
Bake Your Own Layer Cake How will you make it memorable? How will you show their voice?
Bake Your Own Layer Cake What will you ask them to do offline?
Bake Your Own Layer Cake How will you use traditional and social media?
Bake Your Own Layer Cake How will you capture and use stories?