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How Networked Nonprofits Use Facebook

by Beth Kanter

6,413 views

http://socialmedia-strategy.wikispaces.com/MIDEA

http://socialmedia-strategy.wikispaces.com/MIDEA

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Beth Kanter, Author, Blogger, and Master Trainer at Beth’s Blog vrump - there's a pdf and recording and notes here:
http://socialmedia-strategy.wikispaces.com/MIDEA 2 years ago
Are you sure you want to
Vincent Rump, Owner/Executive Director at THNK, Amsterdam School for Creative Leadership Hi Beth, great presentation. Any possibility for downloading it?
Thanks!
Vincent 2 years ago
Are you sure you want to
Rachael Brownell at Rachael Brownell Great slides, Beth!! As always. 2 years ago
Are you sure you want to

http://www.flickr.com/photos/88526923@N00/2114874155/sizes/m/in/photostream/
I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
http://www.flickr.com/photos/avlxyz/2077892948/sizes/o/in/photostream/
http://www.flickr.com/photos/nicmcphee/422442291/
Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change - was institutions now networks. http://www.flickr.com/photos/me_maya/171223061/
The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
The transition from working like this to this – doesn’t happen over night, can’t flip a switch
http://www.flickr.com/photos/45825575@N03/4289957595/Kate Scadding
Andy Bales Union Rescue Mission
Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Qualities of Good Fans/LikersHere is a list of some of the most important qualities of fans of a brand’s Facebook Page. Some of these also translate to other social networks, including Twitter.Attention. When someone “likes” a Facebook Page, they are usually expressing their affinity for a product, brand, organization, individual or whatever or whomever is represented on the Page. But do they pay attention? In my mind, attention is, at its most basic, watching out for or noticing the status updates from brands in one’s newsfeed.Participation. Taking attention to the next level, a good fan responds to your status updates. They not only noticed but felt compelled to react in some way, usually with a “like” on the update or (better yet) with a comment.Interaction. Taking attention and participation even further, a good fan not only responds to your updates but comments on other fans’ comments.Leadership. There are some fans who rise to the top as organic leaders of the community that forms on a Facebook Page, most commonly on its Wall, but sometimes within Discussions. These are fans to watch closely and to consider rewarding over time.Loyalty. Once a fan is attentive, participates, interacts and start to take the lead in conversations, you are witnessing a powerful form of loyalty to your brand. They are going beyond simply being interested in the goods or services you are offering, but are willing to spend time and energy in the social space you’ve created to align themselves with you. Wow!Evangelism. Once you move past simple attention, your fans can easily become evangelists for your brand. What are you doing (in a transparent, generous and respectful manner) every step of the way to encourage this behavior? It is so easy to “share” what you like on Facebook. What are you doing that is worthy of sharing?Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand./how-to-convert-your-facebook-superfans-into-brand-ambassadors/
Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand.
http://www.flickr.com/photos/vmaidens/4634423822/sizes/l/in/photostream/
http://www.flickr.com/photos/pmarkham/3819720909/sizes/l/in/photostream/
http://www.facebook.com/Beth.Kanter.Blog?v=wall&story_fbid=132603873445566&ref=mfKeep current supporters engagedInspire conversation to support communications goalCreate buzz around an offline event before, during, and afterGet new ideas and feedback on programs and servicesProgram support to membersDrive traffic to web site or blogRecruit volunteersIdentify and build relationships with allies & supportersResearch to guide program or exhibition design
But your Facebook fan page should be unique to gain lots of visitors as most of the fan page look same in terms of design. And one of the simple way to distinguish your fan page from others is to create Landing page. Landing page is a tab where a new visitor is taken before he/she is a fan of that page. Static FBML application offers you to create a beautiful landing page but you should familiar with the HTML coding and everyone is not good at it. You can check this link to set up static FBML application for your Facebook fan page.
http://fblandingtabs.wikispaces.com/
http://www.facebook.com/americanrepertorytheater
http://www.facebook.com/MOCACleveland
http://www.facebook.com/ybca.org
http://www.flickr.com/photos/brentdanley/238882398/
http://www.flickr.com/photos/yandle/844341197/Lay out all planned communication and marketing events and opportunities for the year and determine which ones you want to socialize …
http://www.flickr.com/photos/s4xton/461112546/
http://www.flickr.com/photos/s4xton/46111http://www.flickr.com/photos/mcaven/4319012152/2546/
http://www.flickr.com/photos/11356857@N08/4521057776/
http://www.flickr.com/photos/financialaidpodcast/4559943455/in/faves-cambodia4kidsorg/
http://beth.typepad.com/beths_blog/2010/05/icecream.html
http://beth.typepad.com/beths_blog/2010/05/icecream.html
Berkley Rep Use of Events:
http://www.flickr.com/photos/metrolibraryarchive/4078416459/in/faves-cambodia4kidsorg/
Testing
I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv

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