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May 11th Slides: NTEN Leadership

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  • Understanding how to apply an ROI process to technology decision-making with help your organization avoid making mistakes and save valuable time and resources.
  • Understand the importance of evaluation in successfully managing technologyProvide a methodology for analyzing the return on investment of technology that includes both quantitative and qualitative outcomes
  • http://www.youtube.com/watch?v=_ANboUjG6GQ&feature=player_embeddedFacebook has become a forum to get people’s questions answered about public healthIf someone asks a question, and they didn’t get to it in time – other people answer itBooking an appointment, couldn’t make it appointment, taking two weeksAsking people for advicePaying attentionQuestion about the two different types of flu vacines ..Person answered, manager put a clarifying answer onTwitter: Helpful, esp. with h1n1 – real-time input – real time conversation, get people’s updates fastConversation – re: h1n1 – help me understand why it is so much more dangerous than regular flu?Helpful to reach reporters – first day h1n1 – fox 13 was camped outside city clinic – getting people to go another clinicReporter had tweeted he was sitting outside at one – and she suggested an alternativeSee you thereDid not take any effort
  • http://pulseandsignal.com/interview/salt-lake-valley-health-department-one-year-later/
  • . To promote interaction, might you ask for participants to think of examples and/or nonexamples? When has following what you have outlined been productive for them? When has failure to follow the ROI principles caused difficulties?Do these principles make sense? Why or why not?Anything missing from the list?Is there a time when you didn’t follow one of the principles? What happened? What did you learn from it?What are some ways that you have applied these principles to your own ROI work?
  • Understand the importance of evaluation in successfully managing technology
  • Transcript

    • 1. The Tech Leadership Academy is made possible by generous funding from Microsoft Community Affairs
      Evaluation: Technology ROI
      Beth KanterAuthor, Beth’s BlogPartner, Zoetica
      These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
    • 2. Understanding how to apply an ROI process to technology decision-making with help your organization avoid making mistakes and save valuable time and resources.
      These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
    • 3. @kanter
      http://www.bethkanter.org
      http://www.zoeticamedia.com
    • 4. Measuring the Networked Nonprofit: Using Data for Decision Making
    • 5. Session Objectives
      • Understand the importance of evaluation in successfully managing technology
      • 6. Provide a methodology for analyzing the return on investment of technology that includes both quantitative and qualitative outcomes
      These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
    • 7. INSERT Poll:
      Have you ever asked or been asked these questions
      What is the value (of x technology) ?
      Should we invest our time or money in this technology?
    • 8. Has your organization conducted an ROI analysis or study as part of a technology investment?
      Yes
      No
    • 9. Objective 1
      Understand the importance of evaluation in successfully managing technology
      :
    • 10. What three words are top of
      Mind when you think about
      A successful ROI process?
      TYPE into the CHAT
    • 11. What: Return on Investment
      An analysis that looks at the benefits, costs, and value of a technology initiative over time.
    • 12. 5 ROIDesign Principles
    • 13. Simple and Economical
    • 14. Credible
    • 15. Micro versus Macro
    • 16. Considers more than just direct costs
    • 17. Time: Future or Past
      When is ROI used?
    • 18. Future
      Investing in a Video Conferencing System
    • 19. Laptops and Internet Access
      Past
    • 20. How much time will staff members save with laptops?
      How does access to technology and information improve services to client?
      Laptop Project Pilot
    • 21. Cost of travel time from monthly time sheet
      Mileage
      # Trips Needed w/out laptop
      # Trips Needed w/laptop
      Value of Shifted Time
    • 22. Articulated value of using Facebook and Twitter as:
      -Customer Service-Efficient way for staff to answer public health questions
      -Efficient communication with journalists
      Quantified:
      Saved TimeSaved Paper and Postage
      Positive word of mouth
      -
    • 23. “People regard our program as honest and informative. After almost two years on the social media front, we’ve developed a good system to get timely and accurate public health messaging to our communities. We firmly believe that our presence on social media sites has really enhanced our communication with the media and public.
      Executive Director, Gary Edwards said it best in our 2010 Annual Report; that during tough economic times, SLVHD rose to the occasion and found innovative, cost effective ways to communicate with our community. “ - VannaLivaditis, New Media Coordinator
    • 24. Ladder of Value
      Results
      Impact
      $
      Investment
      Interaction
      Insight
      Number of Months Strategy, Measure, Improve
    • 25. Use ROI if…..
      Long Life Cycle
      Mission Critical
      Linked to Strategic Goals
      Large Investment
      Visible or Controversial
      Change management
      Large Target Audience
      And ….
    • 26. How much does it cost?
      Can we afford it?
    • 27. Discussion:
      Do these principles make sense? Why or why not?
      Anything missing from the list?
      Is there a time when you didn’t follow one of the principles? What happened? What did you learn from it?
      What are some ways that you have applied these principles to your own ROI work?
    • 28. Objective 2: Provide a methodology for analyzing the return on investment of technology that includes both quantitative and qualitative outcomes
    • 29. Benefits
      Value
      Costs
      THE ROI PUZZLE
      The Rubrics Cube of ROI
    • 30. Benefits
      Benefits
      Efficiency
      Effectiveness
    • 31. Efficiency
      Improves the ability to maintain a system
      Eliminates duplicate systems
      Accommodates increases in workload or demand without additional costs
      Reduces manual operations
      Improves efficiency
      Reduces Travel Cost/Time
    • 32. Improves ability to deliver
      Improves access to services
      Improves access to information
      Improves accuracy
      Improves effectiveness of information delivered
      Effectiveness
    • 33. Tangible Benefits
      Tangible Benefits
    • 34. Easy to Quantify
      Easy to assign money values
    • 35. We can save $25,000!
      I like that!
      Tangible Benefits
    • 36. Intangible Benefits
    • 37. Subjective
    • 38. Less Credible
    • 39. Usually Behaviorally Oriented
    • 40. Job SatisfactionProductivityJob CommitmentWork EnvironmentMoraleEmployee RetentionInnovationCompetenciesLeadershipTeam workCooperationDecision-makingCommunicationClient satisfactionClient complaintsClient response time
      Typical
      Intangibles
    • 41. Keep in Mind
      List all benefits regardless of whether or not they initially appear difficult to support or quantify
    • 42. ConversionTest
      1. Does an acceptable, standard metric exist for the measure? 2. Can the conversion be accomplished with minimum resources? 3. Can the conversion process be described to an executive director and secure their buy-in in five minutes?
    • 43. “Anything can be measured in a way that is superior to not measuring it at all“
    • 44. Can you Quantify Love?
    • 45.
    • 46. ROI by the Numbers
    • 47. You may need to collect data …
    • 48. Staff Surveys
      Staff Interviews
      Client surveys
      Clients Interviews
      Data from system
      Task Analysis
      Times Sheet Analysis
      Articles
      Field research
      Observation
      Secondary research reports
      Benchmark studies
      Budget and Financial Analysis
    • 49. Don’t Panic!!
    • 50. Prioritize what data you need
      Understand what type of data decision-makers respond to
    • 51.
    • 52.
    • 53. Now comes the calculations …
    • 54.
      • Compare the total costs
      of different solutions
      • Compare the total costs
      with the benefits
      • Compare the costs
      of not doing the project
      • Identify pilot goal to identifycost/benefit
    • Spreadsheet Aerobics
    • 55. CRM System
      Source: Steve Heye,
      YMCA National Software ROI Spreadsheet
    • 56.
    • 57.
    • 58.
    • 59. C
      Communicating Results
    • 60. ROI Storytelling Techniques
    • 61. Don’t show all, but have it ready
    • 62. What happens if ROI is negative?
    • 63.
      • Understand how to apply ROI evaluation method. several different common situations
    • The Perils of Paul, Peter, and Pauline: How will you save them with ROI?
    • 64. Episode #1: Save Paul From the Hammer
    • 65. Meet Paul
    • 66. Walter
    • 67. Check please!
    • 68.
    • 69.
    • 70.
    • 71.
    • 72.
    • 73. Walter, you should get iPhones for all your staff
    • 74. Let’s get all the attorneys iPhones!
    • 75. That’s dumbest thing I ever heard …
    • 76. They will end up in the blender!
    • 77. TYPE IT INTO THE CHAT …
      How can Paul use ROI techniques to make a better decision?
    • 78. Episode #2: Lost in Translation
    • 79.
    • 80. Meet Peter
    • 81.
    • 82.
    • 83.
    • 84. He’d waste less time scrolling …..
    • 85. I need a magnifying glass to see read this on the screen!
      Why can’t this spreadsheet fit on the screen!
    • 86.
    • 87. The monitors we have aren’t broken,
      why fix them? We can’t afford it!
    • 88. Type into Chat
      How can Peter convince
      his boss using
      ROI techniques?
    • 89. Scenario #3: No Buy-In
    • 90. Meet Pauline
    • 91. I better copy those papers now while no is using the copy machine …
    • 92.
    • 93.
    • 94.
    • 95.
    • 96. The copy machine isn’t working!
      Crap I have a deadline!
    • 97. I can’t find the staff’s performance review from last quarter ..
    • 98. I’m going to design and spec out an Intranet!
    • 99. For that money we could hire more staff!
    • 100. How can Pauline use ROI analysis to get buy-in from Boss and others? Type into chat
    • 101. Your Turn!
    • 102. Summary
      Focus on benefits, not features
      Resist fondling the hammer
      Don’t ignore intangibles
      Use ROI Story Telling techniques
      Compare costs of alternatives, cost/benefit, and cost of not doing
      Pilot project to get credible numbers
      Collect the data you need
      Use ROI to drive change/buy-in, if needed
    • 103. For Friday Small Groups:
      Using the principles and methods, design an ROI project for a technology investment your organization is considering .

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