Making Media Connections

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  • http://www.flickr.com/photos/hangdog/9299987/
  • Making Media Connections

    1. Beth Kanter, Beth’s Blog Making Media Connections: Social Media Game Flickr Photo by Chris Brogan (read his blog)
    2. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
    3. Agenda Overview Intro & Icebreaker Why? Adoption Issues Social Media Game Getting Started
    4. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com http:// makingmediaconnections.wikispaces.com /
    5. Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/
    6. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
    7. http://internet-fundraising.wikispaces.com/
    8. Photo by Preetam Rai
    9. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
    10. Ice Breaker
    11. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
    12. Why Important ….
    13.  
    14. How people are getting info to make decisions With my friends
    15.  
    16.  
    17. Impact on Google Results
    18.  
    19. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>Impact on Google results </li></ul><ul><li>Source for main stream media </li></ul><ul><li>Digital natives </li></ul>
    20. Share pair exercise What is the most important reason why social media is important to your nonprofit? Are there other points about why social media is important that were not mentioned?
    21. The Cute Dog Theory
    22.  
    23. Assess Audience Online Social Activities
    24.  
    25. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
    26.  
    27. Discuss/set objectives first
    28. Not a monologue
    29. Listening
    30. Conversation
    31. Even difficult ones …
    32. The audience wants a voice
    33.  
    34.  
    35. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
    36.  
    37. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
    38. Staff Roles
    39. “ I was a Facebook junkie before I was hired!”
    40.  
    41.  
    42. Define a box Define a Box
    43.  
    44. Is this real work?
    45.  
    46.  
    47. It takes time
    48. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
    49.  
    50.  
    51. Start small, reiterate over and over
    52. <ul><li>Yes </li></ul><ul><li>Youtube Video Contest </li></ul><ul><li># of list members & video views // time spent = good </li></ul><ul><li>Our first UGC contest </li></ul><ul><li>Good, original content </li></ul><ul><li>Developed free TV PSA </li></ul><ul><li>Positive, active commenting on social networks </li></ul><ul><li>Caught attention of higher ups </li></ul><ul><li>Conveyed a powerful message to America </li></ul><ul><li>Microsoft Facebook Challenge </li></ul><ul><li>Payoff ($50k) // time spent = good </li></ul><ul><li>Recognition from contest win </li></ul><ul><li>Strong feedback and willingness from participants </li></ul><ul><li>New “Facebook responders” segment of email file </li></ul>Was it worth it? <ul><li>No </li></ul><ul><li>Wendy’s Flickr Photo Petition </li></ul><ul><li>Time spent // number of entries = bad </li></ul><ul><li>Numerous technical problems </li></ul><ul><li>Uploading process took too much time (email) </li></ul><ul><li>Campaign was too narrow </li></ul><ul><li>High volume of problem feedback </li></ul><ul><li>Case Foundation Facebook Challenge </li></ul><ul><li>Time spent // number of participants = bad </li></ul><ul><li>Raised $3k but no contest recognition </li></ul><ul><li>Wasted opportunity to message new Facebook responders </li></ul><ul><li>High volume of negative feedback – people didn’t understand </li></ul>However.. We learned from both campaigns!
    53. Here’s some advice from Wendy Harmon, Red Cross Blogger
    54. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
    55.  
    56. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    57. Darren Barefoot 1 2 3 4 5
    58. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Identify context or pick someone in group Discussion Adoption and Strategy Issues External Communications Tool: What and Why? One person to tell story from each group
    59. Blogs Flickr Youtube Social Networks Social Presence Fundraising Widgets
    60. Storytelling (with a blog)
    61.  
    62. Storytelling (with photos & video)
    63. Start with an individual profile
    64. Groups: Organize
    65. Groups:Educate
    66. Visual Petitions
    67. Groups: Contests
    68.  
    69.  
    70.  
    71. If you’re lucky might go viral
    72. Social Networking Sites
    73. Where’s your audience? Who?
    74. Let a thousand flowers bloom … Simple actions repeated Respond quickly Funnel to your web site
    75.  
    76.  
    77.  
    78. Nonprofits
    79. Newswire
    80. Fundraising and Activism
    81. Disaster
    82. Avoiding Disaster
    83. Stretch Break
    84. Jump in as an individual first!
    85. http://www.flickr.com/photos/johnnyhuh/ Five projects to get started that require 1 to 10 hours per week …
    86. 1: Put on Your Listening Ears
    87.  
    88. A homeless person isn’t someone you pass on your way into a fancy restaurant
    89.  
    90.  
    91.  
    92.  
    93. http://www.flickr.com/photos/alismith44/ Listening: Read a few good feeds ….
    94. http://www.flickr.com/photos/smudie / RSS Reader
    95. Joining the conversation
    96. <ul><li>Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: </li></ul><ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer questions </li></ul><ul><li>What are other people saying </li></ul><ul><li>How does it apply to you </li></ul><ul><li>Look forward </li></ul><ul><li>Look backward </li></ul><ul><li>Ask what if? </li></ul>
    97. Twitter Conversations http://www.flickr.com/photos/vox /
    98. <ul><li>The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people. </li></ul><ul><li>Tweets that make people laugh are awesome, but tweets that make people think are even better. </li></ul>
    99. What might you “tweet” about?
    100. Social Bookmarking
    101. Findable
    102. http://www.flickr.com/photos/brettlider/ Blogs
    103. <ul><li>Find blogs </li></ul><ul><li>Read blogs </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Get bloggers to write about your program </li></ul><ul><li>Write personal blog about your practice </li></ul><ul><li>Internal org blog behind the firewall </li></ul><ul><li>Org public blog – group authors </li></ul><ul><li>Blogs by patients or clients as support service </li></ul>In order of amount of time/investment/complexity
    104. Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
    105. Creating a blog takes less time than making this
    106.  
    107. What should I blog about?
    108. Small Group: Getting Started Card Game What “getting started” project or idea will you put into practice after the workshop? What challenges do you anticipate? How to avoid those challenges?
    109. Just Three Words
    110. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http:// makingmediaconnections.wikispaces.com /

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