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Listening for Nonprofits in a Connected World

by Beth Kanter on Sep 19, 2009

4,259 views

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http://www.briansolis.com/2009/08/listening-literacy-for-nonprofits%E2%80%A8/

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socialmedia nonprofits listening nptech social media bethkanter nonprofit connected system yraeh social

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Bernard Hardy and Hardy's Corner , Retired at * Good work,.........congratulations.Thank you for his sharing. Greetings . :-) Bernard 2 years ago Reply
Are you sure you want to Yes No

http://www.flickr.com/photos/abrinsky/3754792367/
http://www.flickr.com/photos/afiler/226337451/
http://www.flickr.com/photos/spine/263214639 But first you have to listen
We know people are talking but we’re not listening to conversation. First, feeling defensive and like going to war. Needed more transparency Now, embracing social media.
5. Reporting and Internal Change Send monthly update to Communication leads consisting of aggregated data on mentions from their lines of service. J&J: watched mentions to determine where various industries stood so we’d know whether to back off or continue our aggressive PR push to shame them into dropping the suit.
http://www.flickr.com/photos/americanredcross/2584636379/ 3. Response Determine who needs action, whether thanks and relationship building or repairing a customer service issue. Spend time reading other posts by blogger to get a sense of what they’re about Use judgment in avenue of response – email, comment, or better left alone.
http://www.flickr.com/photos/cursedthing/1286047620/
http://www.flickr.com/photos/stewart/106963896/
http://www.flickr.com/photos/axsdeny/2585892490/
http://www.flickr.com/photos/mikeygottawa/2195941429/
Turn ads off - 5/month Social Media Listening Literacy for Nonprofits by Beth Kanter 1. Active Listening: Why You need to ask why you are listening, connect listening to decisions, and get your organization ready to participate in the listening effort. Beth Kanter, Examples of How Listening Returns Value for Nonprofit Organizations Beth Kanter, Getting Your Nonprofit Ready To Listen A post that defines listening 2. Listening Literacy Skills The 4 most important listening literacy skills are Keywords Are King: Composing and refining keywords Seeing the Forest Through The Trees: Pattern analysis and synthesis of findings Engaging effectively : Don't just listen unless your mission is market research Information Coping Skills : Avoiding information overload Beth Kanter, Listening Literacy Skills 3. Your Most Important Listening Tool: RSS Reader Set up aside a small block of time to read your feeds everyday Clean house often, RSS subscriptions tend to pile up Don't feel like you have to read every post on every blog, use the "Mark Read" option
http://www.flickr.com/photos/evaekeblad/2389240224/ Nonprofit Name Other nonprofit names in your space Program, services, and event names CEO or well-known personalities associated with your organization Other nonprofits with similar program names Your brand or tagline URLs for your blog, web site, online community Industry terms or other phrases Your known strengths and weaknesses.
http://www.flickr.com/photos/shuttercat7/418349082/ Nonprofit Name Other nonprofit names in your space Program, services, and event names CEO or well-known personalities associated with your organization Other nonprofits with similar program names Your brand or tagline URLs for your blog, web site, online community Industry terms or other phrases Your known strengths and weaknesses.
https://adwords.google.com/select/KeywordToolExternal
http://adlab.microsoft.com/Keyword-Mutation-Detection/
http://www.flickr.com/photos/paulgi/280789933/
http://www.flickr.com/photos/meredithfarmer/318077155/ Start slow and build Set up is the worst = get over the vertigo
http://www.flickr.com/photos/25356196@N08/2533431428/
http://www.flickr.com/photos/jfchenier/1689577842/
Reiteracy is Social Media Listening Literacy You may not know what is not worth searching until you try it and revise based on what you see. Don't assume that you'll get it right on the first try, either. It takes some and a little bit of a reiterative process to fine-tune those key words. Interpretation tips: Skim the dashboard at pre-defined intervals. Don’t click on every link. Hover over to get text abstract, follow if relevant, use your brain and check it out! Ignore spam as much as possible. Set up mission critical keywords as email alerts for archiving and fast notification. Subscribe to any keyword twice, once by feed and once by Google Email Alert. Not every channel provides email alerts. Third party tools make it possible in some channels like TweetBeep does for Twitter. Each search channel has a somewhat unique method to generate feed subscription links for keywords, including 3rd party tools to create RSS feeds for keyword level searches. Just figure out how to add new channels. Remember, iGoogle is just one feed reader. Use the reader of your choice if you already have a comfort level.
http://www.themeasurementstandard.com/issues/5-1-08/kowalskiyoutube5-1-08.asp
http://www.flickr.com/photos/jfchenier/556673834/in/set-72157600215553324
Source If they are talking about you , (or your products or your people or whatever may be important to your organization), read the posts and make a simple "problem/not-a-problem" decision. Divide the posts into "we-would-approve" or "we-would-not-approve" piles. If what they are saying is not a problem, put it in a file and keep track of the themes or positive messages to learn what you are doing right. If what they are saying is a problem, then decide if it is a little problem or a big problem. If it is a small problem, put it in a file, keep track of the themes or negative messages expressed, and be prepared to discuss specific points and trends. If it is a big problem, call your boss and swing into crisis mode. Worst Case Scenario: One of your periodic searches finds a big problem -- something important that you have to deal with immediately. First, congratulate yourself that you identified it in such a timely fashion. Then warn your boss and swing into full crisis mode. Odds are that dealing with this will involve a full blown response in several media. http://www.themeasurementstandard.com/issues/12-1-08/measuringfacebook12-1-08.asp
Talking about particular fish, clarifying the information Logo Recipes Exhibit ideas
Become the Queen of Commenting http://www.flickr.com/photos/wolfhound/241519942/
How do you decide when to respond? When do you NOT respond? Avoiding big borther http://www.buzznumbershq.com/blog/labels/Social%20Media%20Monitoring.html
Source If they are talking about you , (or your products or your people or whatever may be important to your organization), read the posts and make a simple "problem/not-a-problem" decision. Divide the posts into "we-would-approve" or "we-would-not-approve" piles. If what they are saying is not a problem, put it in a file and keep track of the themes or positive messages to learn what you are doing right. If what they are saying is a problem, then decide if it is a little problem or a big problem. If it is a small problem, put it in a file, keep track of the themes or negative messages expressed, and be prepared to discuss specific points and trends. If it is a big problem, call your boss and swing into crisis mode. Worst Case Scenario: One of your periodic searches finds a big problem -- something important that you have to deal with immediately. First, congratulate yourself that you identified it in such a timely fashion. Then warn your boss and swing into full crisis mode. Odds are that dealing with this will involve a full blown response in several media. http://www.themeasurementstandard.com/issues/12-1-08/measuringfacebook12-1-08.asp
http://www.flickr.com/photos/isaacschlueter/169125188/
http://www.flickr.com/photos/timbradshaw/1096140242/
5. Reporting and Internal Change Send monthly update to Communication leads consisting of aggregated data on mentions from their lines of service. J&J: watched mentions to determine where various industries stood so we’d know whether to back off or continue our aggressive PR push to shame them into dropping the suit.
http://www.flickr.com/photos/shuttercat7/418349082/
http://darmano.typepad.com/ logic_emotion/2009/01/weve-been-thinking-about-the-current-economic-climate-and-the-pressure-not-to-mention-scrutiny-digital-if-not-all-initi.html

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