http://beth.typepad.com/beths_blog/2009/02/riffing-on-listen-learn-and-adapt-need-your-organizations-adaption-stories.html

1. http://www.flickr.com/photos/truebluetitan/273269366/ * Inspired by David Armano By Beth Kanter, Beth’s Blog Listen, Learn, Adapt *

2. David Armano says Insight must before Investment when implementing a social media project. David Armano Go read it, I’ll wait. Listen, Learn, Adapt

3. Sum of Time & Money Saved Plus …. Minus … Time & Money spent Equals … ROI Money earned or donated Benefits translated into value Plus …. Traditional Return on Investment Process

4. Listen Learn Adapt Return on Insight

5. Insight comes before financial calculations

6. Put on your listening ears

7. Before During After

8. Why do I need to keep these ears on all the time?

9. The Red Cross has discovered the value of continuous listening

11. Leads to Engagement

13. Relationship building Customer service issue BIG PROBLEM! Staff determines what type of response

14. Look for Trends Over Time Very important step!

16. Learn http://www.flickr.com/photos/lwr/1408972724/

17. Think like a scientist Essential Optional

18. Observe and sift through qualitative data like a Primatologist

19. You’re saying that our clients are primates? Anthropologist * is a better metaphor Armano describes it as “digital anthropologist”

21. Document on the fly

22. I like to visually document too …

23. Look at numbers .. You still have to measure to improve

24. Harvest Insights

25. Synthesize

26. The most important thing: Pick the right social media metric!

27. My point: It’s not all about page views Not dead!

28. Create Comment Click Collect Critic Engagement Metrics

29. There are also other metrics, but numbers alone are meaningless unless you look at trends against your objectives, audience, and strategy

30. Adapt http://www.flickr.com/photos/lwr/1408972724/

31. This is the hard part

32. You have to be nimble

33. The Humane Society knows this …

36. Did they stop doing photo contests as a result? They adapted … Thank God!

37. Carrie Lewis, HSUS “ Since this was our first run at a photo petition, it was difficult to get across exactly what we wanted people to do without writing a book. So every person who needed help was answered personally. This gave us a good idea of how to more clearly explain ourselves next time. “

39. 3,000 submissions 3,000 submissions

40. Did it evolve?

41. Wisdom of the Crowds Meets Person-to-Person Fundraising

43. 13,000 installations

44. Was it worth it?

45. It is easier to adapt your social media project Harder to adapt your organization One Last Thing

47. Number of Months Using of Listen, Learn, Adapt Process Dollars Return Insight Insight Comes Before Investment: ROI $

48. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

49. Beth’s Writings and Resource Collections I have two personal learning spaces Social Media Listening http://socialmedia-listening.wikispaces.com/ Social Media Metrics http://socialmediametrics.wikispaces.com/ Plus you can check out my blog posts on the topic http:// beth.typepad.com/beths_blog/listening / http:// beth.typepad.com/beths_blog/roi / http:// beth.typepad.com/beths_blog/socialmediametrics /

50. Inspiration and Sources Sources of Inspiration Read David Armano’s “Listen, Learn, Adapt” – It’s brilliant. http:// darmano.typepad.com / WeAreMedia: Nonprofit Social Media Starter Kit http://www.wearemedia.org/ (I’m the wiki facilitator and gardener) All Photos Creative Commons Licensed from Flickr and attribution in notes