LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Facebook Cohort GroupConference Call 2:  June 8, 2...
Julie Pippert<br />
Roll Call:  Phone/Voice<br />When I call your name, Unmute by *7,  say your and Mute by *6<br />Type into Chat:  Last mont...
Wiki:  Journals<br />http://zoetica-training.wikispaces.com/Participants+Track+1<br />Type into the chat: <br />What did y...
Agenda<br />Roll Call (5 minutes)Reminder Wiki Journals (5 minutes)Facebook Experiment:  Listening and Engagement Tips and...
A reminder about where <br />to get “just in time” help ….<br />http://zoetica-training.wikispaces.com/help<br />http://ww...
Facebook Experiment:<br /><ul><li>Listening
 Engagement Tips and Tricks</li></li></ul><li>Are people talking about your organization or field on Facebook but not on y...
Research and Favorite Other Similar Pages, Also Participate<br />
Deep Engagement Is Important for Conversions …<br />Deep  Engagement <br />
Engagement Tips<br />Ask QuestionsAnswer QuestionsBe Playful, Timely, Relevant<br />Visual<br />Always Be CommentingPlay T...
Ask Easy To Answer Questions<br />
Answer Questions<br />
Be Timely and Relevant:  Your Fans Will Love You<br />
Be Playful<br />
Always Be Commenting<br />fast (within 24 hours) many (respond to everyone)<br />often(make commenting core to your Facebo...
Use Visuals To Spark Interaction<br />
Show Gratitude<br />
Play Tag: In Posts and In Comments<br />
Repeat What Works<br />If you get a post with a lot of comments and likes …..<br />
Peer Assist<br />*6 mute<br />*7 unmute<br />
Reflection and Closing<br /><ul><li> One minute of silence
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Leveraging Social Media: Facebook Conference Call 2

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  • Official Welcome
  •  
  • Note sentiment, who is talking, what they’re talking, what is being shared and what resonates. Send thank yous
  • Similar organizations have pages on Facebook? Make their your page’s favorites so you can tag them
  • http://www.flickr.com/photos/11356857@N08/4521057776/While you want to “grow your fan base” – engagement, deep engagement is important converting fans/friends into donors, ticket buyers, and generating positive word of mouth.You need to converting people who like your page or casual visitors into engaged participants. You do that through engagement strategies.
  • The last thing your fans want to do is homework. Asking your fans what we can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feedThere are many different types of questions – here’s some exampleshttp://www.johnhaydon.com/2011/04/how-get-more-comments-facebook-page/
  • Never miss an opportunity to respond to your fans, if you do – they will think you’re not listening
  • Tools like Nutshell mail can make it easy to manage from your email account. It sends you a daily aggregation of replies.
  • The ideal ratio of peoples’ comments to your responses is one-to-one. The exception is when there are many comments that are generic such as “Nice!” “Cool!” or “Love it!” Each of these doesn’t require a response, but when comments are more individualistic, jump in and comment back. People want to know that you’re reading your Wall and reacting to comments, so the three keys of commenting are: fast (within 24 hours); many (respond to everyone); and often (make commenting core to your Facebook activity). This is a lot of work, but enchanting people is a lot of work—otherwise more people and companies would be enchantin
  • One type of comment that you should respond to every time is when a customer buys your product, uses your service, or does something for you. This goes back to likability: likable people are grateful for business and support. It may seem pedantic to you to keep saying thanks, but it’s not to the people you’re thanking. You may have thanked everyone else, but the person you missed or skipped will think you’re an ingrate. Anyway, you should be so lucky that showing your gratitude is a burden.
  • Explain what tagging isExplain why it increases engagementDon’t over use it – could be like spam
  • When you hit the jackpot with a post (as you can see by the number of “likes” and comments), don’t be afraid to run it again. Yes, all the “social-media experts” will tell you that this is wrong and that doing so will upset your fans—leading to mass desertion from your fan page. But ask yourself this question: Do you read each and every update of each and every person or company that you “like” on Facebook? If so, you’re on Facebook too much. When you have a clear winner, run it again and see what happens.One last power tip: sign out of your Facebook account and view your fan page from an account that isn’t an administrator. What you see as an administrator is not exactly what everyone else sees. You need to experience your fan page as most people do.
  • Peer Discussion (15minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s do this in the chat –Type into the chat the answer:What have tried before? What worked?What questions do you have?I’ll pick a few and ask you to unmute …
  • Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.Just a reminder, for the next call, we’re going to cover the art of Tweeting.
  • Leveraging Social Media: Facebook Conference Call 2

    1. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Facebook Cohort GroupConference Call 2: June 8, 2011<br />Track 1: Beginner<br />Beth Kanter and Julie Pippert, Zoetica<br />
    2. Julie Pippert<br />
    3. Roll Call: Phone/Voice<br />When I call your name, Unmute by *7, say your and Mute by *6<br />Type into Chat: Last month we covered how to set up a SMART objective, audience definition, and some points about branding your page profile. What did you do for your Facebook project during the last month?<br />
    4. Wiki: Journals<br />http://zoetica-training.wikispaces.com/Participants+Track+1<br />Type into the chat: <br />What did you learn?What is not yet clear? <br />
    5. Agenda<br />Roll Call (5 minutes)Reminder Wiki Journals (5 minutes)Facebook Experiment: Listening and Engagement Tips and Tricks (30minutes)Peer Assist  (15minutes)<br />Reflection and Next Call (5 minutes)<br />
    6. A reminder about where <br />to get “just in time” help ….<br />http://zoetica-training.wikispaces.com/help<br />http://www.facebook.com/Beth.Kanter.Blog<br />
    7. Facebook Experiment:<br /><ul><li>Listening
    8. Engagement Tips and Tricks</li></li></ul><li>Are people talking about your organization or field on Facebook but not on your Facebook page? <br />
    9. Research and Favorite Other Similar Pages, Also Participate<br />
    10. Deep Engagement Is Important for Conversions …<br />Deep Engagement <br />
    11. Engagement Tips<br />Ask QuestionsAnswer QuestionsBe Playful, Timely, Relevant<br />Visual<br />Always Be CommentingPlay Tag On Posts and Comments<br />Deep Engagement <br />
    12. Ask Easy To Answer Questions<br />
    13. Answer Questions<br />
    14. Be Timely and Relevant: Your Fans Will Love You<br />
    15. Be Playful<br />
    16. Always Be Commenting<br />fast (within 24 hours) many (respond to everyone)<br />often(make commenting core to your Facebook activity).<br />
    17. Use Visuals To Spark Interaction<br />
    18. Show Gratitude<br />
    19. Play Tag: In Posts and In Comments<br />
    20. Repeat What Works<br />If you get a post with a lot of comments and likes …..<br />
    21. Peer Assist<br />*6 mute<br />*7 unmute<br />
    22. Reflection and Closing<br /><ul><li> One minute of silence
    23. Type into Chat: What is one thing you are going to do for your Facebook experiment before we meet again?</li></ul>Check out the Facebookexperiment on the wiki:<br />http://zoetica-training.wikispaces.com/facebook<br />Homework: <br />Try engagement tactics in Step 5<br />Review Step 6:<br />Notes on the Wiki, Next July 13th<br />

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