1. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Twitter Cohort GroupConference Call 4: August 1, 2011 Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica
2. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line While we’re waiting for everyone to arrive Type into the chat: What is your burning question about effective Twitter?
3. This call is being recorded * 2 Flickr Photo by Malinki
4. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Twitter Cohort GroupConference Call 4: August 1, 2011 Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica
8. Ways to Measure Twitter Against Your Objectives(25 minutes)Peer Assist (20 minutes) Reflection and Next Call (5 minutes)
9. Roll Call: Phone/Voice When I call your name, Unmute by *7, say hello and Mute by *6 Type into the chat: Last month we shared some tips on how to increase your following. What did you put in practice? What did you learn?
10. Wiki: Remember Your Journals http://zoetica-training.wikispaces.com/Participants+Track+1 Reflections to add as you: What did you do? What did you learn?What is not yet clear?
11. Learning Culmination WorkshopWeek of October 10th Face-to-Face Workshop Present your experiment: What you did Results Lessons Learn Ignite Style Presentation OR Small Group Verbal Presentation
27. Daily work flow is scanning tweets from your followers, replying to @, thanking for RT, and sharing content
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30. Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitter Homework: Consistent Tweeting with Best Practices so you can share a good lessons learned in October Notes on the Wiki, Next Meeting September 12th
Editor's Notes
Official Welcome
Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Official Welcome
· Apps and Techniques to be Efficient· Integrating with Your Workflow· Ways to measure Twitter against your objectives
The reason we’re asking you to keep a journal is because it will make the final face-to-face workshop the week of October 10th easier.
You will have to participate in the peer share workshop the week of October 10th and finish your experiment to be eligible.
describe
Good for shared accounts
Use for measurement
Hootsuite gives you a free report that measures clicks thrus if you’re using HootSuite Client
In addition to its main URL shortening service, the bit.ly website provides tools to view statistics related to users that click on generated links. In order to activate this service, you must first sign up (for free) with bit.ly and be signed in when you shorten your links. Now when you shorten a link and tweet it, your link will show up below the shortening box along with some counters. There are two numbers with your link and most likely it will read zero out of zero.bit.ly offers statistics of the links that it shortensThe top number will tell you the number that you really care about, how many people clicked on your bit.ly link that you just made. If you click on the “Info Page+” link to the right, you can see insights as to when your link was clicked. Buyer beware, however, bit.ly only shows how many clicks you got per minute for the past hour. If you make the bit.ly, tweet it in the morning and forget to follow up on it until the afternoon, you will not be able to see your all-day traffic; you must check it periodically to see how it performs throughout the day. If you are persistent and check throughout the day, you can see what times in the day your linked performed best. You can then use this method over the course of several days, tweeting at different times each day, to test and see when is the best time to tweet your content. If your bit.ly is not used in a tweet and is put somewhere more permanent (like a blog post or facebook wall, etc.), bit.ly’s click-tracking does allow you to see statistics for the past week, month, and overall.
The bottom number shows how many times the original URL has been clicked overall. If the URL is a common page like one from CNN or ESPN (one that might be tweeted by multiple people), it is probable that other people have shortened that same link using bit.ly, and the bottom number shows the number of times that link has been visited through any bit.ly link. By examining this number with your number of clicks (the number on top), you can see how your bit.ly performed compared to everyone else that tweeted that same link.
The bottom number shows how many times the original URL has been clicked overall. If the URL is a common page like one from CNN or ESPN (one that might be tweeted by multiple people), it is probable that other people have shortened that same link using bit.ly, and the bottom number shows the number of times that link has been visited through any bit.ly link. By examining this number with your number of clicks (the number on top), you can see how your bit.ly performed compared to everyone else that tweeted that same link.
What is your 15 minute a day Twitter work flow?
Peer Discussion (15 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What questions do you have about tips just shared?What will you put into practice this month?
Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.
