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Leveraging Social Media

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  • · Describe your organization’s objectives for using a social media channel in a pilot project that uses Twitter, Facebook, or monitoring techniques. · Identify the audience segments you hope to reach. · Describe how the social media experiment will be reviewed and received internally, and identify any adoption challenges. · Identify types of content to create and where to integrate that content online. · Create and implement an engagement strategy and best practices. · Measure, monitor and evaluate the results of your pilot and use those insights to inform your social strategy You’ll learn through a variety of mediums:
  • You’ll learn through a variety of mediums:1. In person Master Class and Orientation2. Monthly webinar3. One-on-one coaching with experts4. In person workshop to share learning with peers.
  • Both series will entail 1-2 meetings (some virtual, some in person) per month for 6 months plus 2-6 hours of work per week on social media-related projects.
  • Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook
  • http://zoetica-training.wikispaces.com/Conference+Calls+Track+1
  • Transcript

    • 1. LEVERAGING SOCIAL MEDIA:
      BECOMING A NETWORKED ARTS NONPROFIT
      Orientation to Peer Learning Program
      Track 1: Beginner
      Beth Kanter and Julie Pippert, Zoetica
    • 2. Objective: Select an experiment and be clear on the first stepOverview Expectations
      Walk through syllabus
      Review experiment options and answer questions
      Grant
    • 3. By October, 2011 participants will be able to:
      http://bit.ly/z-wiki
    • 4. Learning Methods
    • 5. Expectations: Attendance
      5 Conference Calls
      2Face-to-Face Sessions
      Approximately 2-6 hours per month of homework from now till October
    • 6. Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook
    • 7. http://zoetica-training.wikispaces.com/Conference+Calls+Track+1
    • 8.
    • 9.
    • 10.
    • 11.
    • 12. http://zoetica-training.wikispaces.com/listen
    • 13. http://zoetica-training.wikispaces.com/facebook
    • 14. http://zoetica-training.wikispaces.com/twitter
    • 15. Your Deliverable …
      Your Written Social Media Strategy Plan
      Presentation to Group: Choice of ignite style or small group
      Peer Share (pre-workshop: google documents
      Week of October 10th
    • 16. Where to get “just in time” community help ….
      http://zoetica-training.wikispaces.com/help
      http://zoetica-training.wikispaces.com/Resources+and+Tips
      http://www.facebook.com/Beth.Kanter.Blog
    • 17. We will follow up with a sign up sheet on the wiki for the experiments. Type into the chat: The first action step you will do tomorrow to be prepare to select an experiment.

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