Lessons Learned from First Wave of NGO Adopters

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

36 comments

Comments 1 - 10 of 36 previous next Post a comment

+ kanter 3 years ago
photo credit
http://www.flickr.com/photos/hober/81013319/
+ kanter 3 years ago
-It won’t shrink your organization’s donors, only increase them!
-May feel uncomfortable at first, but it works
-Start with a small campaign, then try a larger one
-Include some friendly competition
-Encourage people to be creative, inspire them, support them
+ kanter 3 years ago
My next campaign raised almost $50,000 which was then matched by Yahoo making it $100,000.

The contest was to get the most donors, not the most dollars.

Designed a pitch - $10, ten minutes and send A Cambodian Youngster to School
Solicited all my contacts via social networking, plus personal contacts, business contacts and asked my husband to do the same.
Even had him bring his laptop to the company Christmas Party
Featured it on my blog …
Involved 25 board members and volunteers – encouraged them to do the person to person ask – they did. Golfing buddies, friends, families, parents at soccer games, neighbors, church and synagoes. Keep cheering them on and send out reports.
Distributed the information via listservs – Cambodian American community rallied behind it

http://beth.typepad.com/beths_blog/sharingfoundation/index.html
+ kanter 3 years ago
I put myself into the role of a supporter for a cause - the Sharing Foundation.

-involved people in the planning
-incorporated social networking sites
-personalized message why this cause was important – video feature my kids shaking out their piggy bank
-Asking your contacts to support campaign or forward to others or blog about it.
-Certain SNA sites have large communities focused on Cambodia or poverty reduction for children. I had been participating in those for a while – so I turned to them. A number of them contributed or supported campaign.

detailed case study here:
http://www.widgetfundraising.org/
+ kanter 3 years ago
http://sharingfoundation.chipin.com/sharing-foundation
+ kanter 3 years ago
http://www.foik.org/node/69

http://www.firstgiving.com/erinennis

http://youtube.com/watch?v=0m3A6OfTDSs
+ kanter 3 years ago
Fundraising – the life blood of nonprofits – is another area of active experimentation using strategies called “personal fundraising”
Think citizen donor, citizen philthanthropist
Widgets, charity badges, blog fundraising plugins allows your supporters become messengers for your cause.
Why Personal Fundraising Works
http://www.nonprofitmarketingblog.com/comments/why_personal_fundraising_works/

Top Ten Personal Fundraising Campaigns This Week
http://www.foik.org/node/4

The mother of an autistic five-year-old has inspired the most donations at her blog
http://aliedwards.typepad.com/_a_/2007/02/here_we_go_wwws.html

Robin Maxwell is a mom diagnosed with MS just three weeks ago is fundraising for her local MS Society chapter as a way to cope with her life being turned upside down, and her badge is also one of the most successful. Her local MS chapter saw the badge and she’s now starring in local ads promoting the MS Walk in her community. She has a whole web site about the experience:
http://www.caringbridge.org/cb/inputSiteName.do?method=search&siteName=robinmaxwell
+ kanter 3 years ago
http://beth.typepad.com/beths_blog/2007/02/life_times_and_.html
+ kanter 3 years ago
This is a visual of prototype Mashup being put together by and for NpTech community to take tag stream to the next level.

http://beth.typepad.com/beths_blog/2007/02/allan_benamers_.html

http://michelemartin.typepad.com/thebambooprojectblog/2007/02/the_definitive_.html

http://blog.deborah.elizabeth.finn.com/blog/_archives/2007/2/11/2725565.html
+ kanter 3 years ago
We’ve been trying to find ways to analyze the data. Here’s what programmer did for us.
There are some limitations because data is from delicious only – not the full picture and problems with extraction due to API

http://www.unthinkingly.com/experiments/nptech/understanding_nptech.php

Comments 1 - 10 of 36 previous next

Notes on slide 1

2 Favorites

jorge.marquezm favorited this 2 years ago
Tags ngo web2.0
Paolo Piccolo, Sales Manager favorited this 2 years ago
Tags nonprofit ngo

Lessons Learned from First Wave of NGO Adopters - Presentation Transcript

Nonprofits and Social Media: Lessons Learned from 1st Wave Adopters http://www.flickr.com/photos/through-this-window/ Beth Kanter, Beth’s Blog
A Story …
2 4 3 1
The results …
http://www.flickr.com/photos/pitel/ Lessons Learned
Does Crossing the Chasm Help The Organization Reach Outcomes?
Insert words like …. Second Life My Space Social Media Tagging
“ It's easy to get wrapped up in the excitement of bleeding edge tools. But what social change organizations really need is enterprise class software that meets their needs at affordable prices.”
It’s both/and not an either or! Web 2.0/Bleeding Edge or Basic Needs?
What does this look like for nonprofit organizations?
Low Risk Experiments
http://www.flickr.com/photos/brettlider/ The first step is reading blogs and dropping comments Personal Blogs
http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
Facilitating connected networks
Began an attempt to create an emergent nonprofit technology taxonomy which lead to an experiment with del.icio.us
http://www.flickr.com/photos/editor /
Ad hoc collaborations
Some initial analysis of tags and taggers
Collaborative filtering Social search Retrieval NpTech Mashups
Key Learnings
- Not everyone has to be a hunter and tagger
- Don’t force everyone to drink from the fire hydrant
- Human generated summaries have value
- Make friends with people who can mess with the APIs
- Find a unique Tag
- Do not limit sites/sources
- Publicize tag, offer informal guidelines
- Encourage conversation around tagged items
http://www.flickr.com/photos/joeshlabotnik/
Personal Fundraising Supporters become messengers for organization’s cause
http://widgetfundraising.org
Lessons Learned from Jumping Into Freezing Water!