KeyNote Connecting Up Conference

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  • Welcome, I’m so happy to be here!
  • KeyNote Connecting Up Conference

    1. Nonprofits and the Social Web Beth Kanter, Beth’s Blog Connecting Up, Australia
    2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
    3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. I first heard about ConnectingUp in 2005….
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    10. What I’m going to talk about … A story about socially networked fundraising Patterns of Success Just One Tool
    11. Nonprofits and the Social Web: Patterns of Success
    12. The Cute Dog Theory
    13. A Remix of the Cute Cat Theory
    14. Web2.0: to share cute cat photos
    15. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
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    18. So, I asked these nonprofits professionals, what do you need to think about to be successful on the social web?
    19. Assess Audience Online Social Activities
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    21. Digital Natives
    22. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
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    24. Discuss/set objectives first
    25. Not a monologue
    26. Listening
    27. Conversation
    28. Even difficult ones …
    29. The audience wants a voice
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    32. Transparency
    33. Source: Alan Levine – CogDog Blog Web 1.0
    34. Web 2.0
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    36. Staff Roles
    37. “ I was a Facebook junkie before I was hired!”
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    41. Define a box Define a Box
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    43. It takes time
    44. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
    45. Start small, reiterate over and over
    46. <ul><li>Yes </li></ul><ul><li>Youtube Video Contest </li></ul><ul><li># of list members & video views // time spent = good </li></ul><ul><li>Our first UGC contest </li></ul><ul><li>Good, original content </li></ul><ul><li>Developed free TV PSA </li></ul><ul><li>Positive, active commenting on social networks </li></ul><ul><li>Caught attention of higher ups </li></ul><ul><li>Conveyed a powerful message to America </li></ul><ul><li>Microsoft Facebook Challenge </li></ul><ul><li>Payoff ($50k) // time spent = good </li></ul><ul><li>Recognition from contest win </li></ul><ul><li>Strong feedback and willingness from participants </li></ul><ul><li>New “Facebook responders” segment of email file </li></ul>Was it worth it? <ul><li>No </li></ul><ul><li>Wendy’s Flickr Photo Petition </li></ul><ul><li>Time spent // number of entries = bad </li></ul><ul><li>Numerous technical problems </li></ul><ul><li>Uploading process took too much time (email) </li></ul><ul><li>Campaign was too narrow </li></ul><ul><li>High volume of problem feedback </li></ul><ul><li>Case Foundation Facebook Challenge </li></ul><ul><li>Time spent // number of participants = bad </li></ul><ul><li>Raised $3k but no contest recognition </li></ul><ul><li>Wasted opportunity to message new Facebook responders </li></ul><ul><li>High volume of negative feedback – people didn’t understand </li></ul>However.. We learned from both campaigns!
    47. Here’s some advice from Wendy Harmon, Red Cross Blogger
    48. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
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    50. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    51. Social Presence: Twitter I just twittered that I’m playing my guitar right now!
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    54. Is there any value to knowing what your friends are doing right now?
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    57. Twitter is not dumb … if you follow smart people!
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    60. How to be efficient …
    61. Nonprofits
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    67. October, 2007
    68. A Story …
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    71. Contest Opens: December 13, 2007 3:00 PM
    72. December 13, 2007 3:01 PM
    73. I opened my Kimono
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    75. Strategy Make It Personal Theory Example ….
    76. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
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    80. Will it scale?
    81. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
    82. Strategy: Stories
    83. Strategy Three R’s of Network Weaving
    84. Relationship Building
    85. Rewards
    86. Reciprocity
    87. Stories and Network Weaving …
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    89. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
    90. What’s more fun than a birthday party?
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    99. Where did they get all those embarrassing photos?
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    102. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
    103. But my birthday was Jan. 11 th and we had 20 more days to go …
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    106. 57 donors Energizing Burst
    107. How To Ask for Donations on Twitter
    108. Offline/Online
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    111. 24 hours before the contest ends We’re in 1 st Place
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    121. WooT! WooT!
    122. Chan Piseth Thank You
    123. Lessons Learned
    124. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul><ul><li>AND …… </li></ul>Strategy
    125. And get your dogs in a row …..
    126. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com @kanter on Twitter

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