Justin Perkins: Social Media ROI Calculator

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  • + Lickettty Lickettty 2 years ago
    I think this is an excellent analysis. I have similar needs, as my job is as a professional networker in a profession which I am a well-known figure. Could I get a copy of your presentation so I could study it?



    Thanks,



    plynch@gmi3.com
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Justin Perkins: Social Media ROI Calculator - Presentation Transcript

  1. Social Networks Fundraising & Advocacy ROI Calculator http://www.frogloop.com/social-network-calculator If you’re expecting to use social networks to raise money with minimal work, you can expect to see a -90% ROI against time spent by staff. This is a conservative estimate using widely published benchmarks for online marketing, and an hourly wage of $10/hr.
  2.  
  3. Trade-off of Grow vs. Buy If the cost of growing your email list through in-house marketing is higher than $2-3 per email address, your organization is instantly losing money and lots of time.
  4. Calculating Cost Per Email Total cost per email = $5.20 Instant loss!! = $2.20-$3.20 Staff Salary + Benefits (+30%) Annual Email Subscribers $40,000 + $12,000 10,000 email addresses
  5. Save Darfur: 10 Days to $415,000
    • In June of 2007, M&R helped Save Darfur raise $415,000 via email in 10 Days
    • Over 6 months on Facebook Causes, Save Darfur raised $15,000 from nearly 1 million
    • “ friends” = $.02/friend
  6. Long, long tail of Facebook Causes
    • 1000’s try, > 90% fail
    • Likely to get between $0-$30
    • ROI on time invested is negative
    • Average donation/supporter is $1.24
    • No way to communicate with donors en-masse
    • Frogloop.com/facebook-causes-analysis
  7. MySpace: a Place for Donors? http://www.frogloop.com/myspace-analysis
  8. Who Should Try Social Networking Campaigns?
    • Groups that have already maximized their email marketing strategies
    • Groups with lots of volunteers
    • Groups with huge email networks and budgets to experiment
    • Groups with dedicated staff for care and feeding
  9.  

+ kanterkanter, 2 years ago

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