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Slide 1: Social Networks Fundraising & Advocacy ROI Calculator http://www.frogloop.com/social-network-calculator If you’re expecting to use social networks to raise money with minimal work, you can expect to see a -90% ROI against time spent by staff. This is a conservative estimate using widely published benchmarks for online marketing, and an hourly wage of $10/hr.

Slide 3: Trade-off of Grow vs. Buy If the cost of growing your email list through in- house marketing is higher than $2-3 per email address, your organization is instantly losing money and lots of time.

Slide 4: Calculating Cost Per Email Staff Salary + Benefits (+30%) $40,000 + $12,000 Annual Email Subscribers 10,000 email addresses Total cost per email = $5.20 Instant loss!! = $2.20-$3.20

Slide 5: Save Darfur: 10 Days to $415,000 •In June of 2007, M&R helped Save Darfur raise $415,000 via email in 10 Days •Over 6 months on Facebook Causes, Save Darfur raised $15,000 from nearly 1 million “friends” = $.02/friend

Slide 6: Long, long tail of Facebook Causes •1000’s try, > 90% fail •Likely to get between $0-$30 •ROI on time invested is negative •Average donation/supporter is $1.24 •No way to communicate with donors en-masse •Frogloop.com/facebook-causes- analysis

Slide 7: MySpace: a Place for Donors? http://www.frogloop.com/myspace-analysis

Slide 8: Who Should Try Social Networking Campaigns? •Groups that have already maximized their email marketing strategies •Groups with lots of volunteers •Groups with huge email networks and budgets to experiment •Groups with dedicated staff for care and feeding