How can we use all this technology

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  • How can we use all this technology

    1. How do we use all this technology? Beth Kanter, Beth’s Blog Search Institute – November 2008 – Photo by Shapeshift
    2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    3. Beth Kanter: Trainer Photo by Steve Goodman
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    9. Over $215,000 raised ….
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    13. Key Takeaways … <ul><li>To understand the basics of an effective social media strategy </li></ul><ul><li>An introduction to social media tools and how to choose </li></ul><ul><li>Leave the room with one idea to try at the office </li></ul>
    14. http://socialmedia-success.wikispaces.com/Search+Institute
    15. Agenda What is social media? Why bother? How to approach it strategically? Social Media Game
    16. Two Minute Poll Let’s find out about you? http://www.flickr.com/photos/raincitystudios/
    17.  
    18. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
    19. Powered by the tools …. The few tools you strategically choose
    20. Why should we care?
    21. How people are getting info to make decisions With my friends
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    29. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>Digital natives </li></ul>
    30. Objective Audience Strategy Time Staffing Policy Experiment Before you jump in ….
    31. Objective
    32. Audience: Stand Up If …
    33. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
    34.  
    35. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
    36. 5-10 hours per week 10-15 hours per week 20+ hours per week 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
    37. Staffing
    38. “ I was a Facebook junkie before I was hired!”
    39. Gen Y Nonprofit Leadership Bloggers
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    41. Define a box Define a Box
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    47. Start small, reiterate over and over
    48. The best advice from Wendy Harmon, Red Cross Blogger
    49. Let’s walk the line …. Ready Not Ready
    50. Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content
    51. Listening
    52. Why are you listening? What decisions or actions? Who? What?
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    55. A homeless person isn’t someone you pass on your way into a fancy restaurant
    56. Twitter Search
    57. Do you think Twitter is Pointless?
    58. <ul><ul><li>“ We follow conversations about strokes. Reading a long string of comments is very insightful. We share this &quot;trail&quot; back with our staff who oversee caregiver networks. Our staff were can see for themselves how social media is a powerful way of communicating and in being in the right place to provide support and resources to those in need who might come to us. We are working on a plan now.” - American Heart Association </li></ul></ul>
    59. http://www.flickr.com/photos/smudie / RSS Reader
    60. There are two ways to consume information on the web
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    63. Not here
    64. Join the Conversation: Participate http://www.flickr.com/photos/vox /
    65. Engaging around ideas
    66. Engaging around ideas
    67. Sharing your story social media style …
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    73. It’s more than a site to print photos
    74. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
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    76. Social Features
    77.  
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    79. Sharing your story
    80. Stakeholders create their own experience
    81. Outposts and homebase
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    85. Generating Buzz
    86. Capital Area Food Bank of Texas
    87.  
    88. Participation
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    90. It’s about engaging the right 6 people
    91. Social network Community Building & Social Networking
    92. Knowledge Sharing
    93. Social Networking Platform
    94. Friendship Profile Content Outreach Workflow
    95. Establish a routine and stick to it
    96. What are the organizational options?
    97. Fan Pages
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    101. Source: littleoslo.com - Blogpoly Social Media Game Beth Kanter Beth’s Blog
    102. Source: littleoslo.com - Blogpoly The Social Media Game Remix History
    103. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
    104. http://internet-fundraising.wikispaces.com/
    105. Photo by Preetam Rai
    106. Added “Situations” and Point System
    107. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!
    108. Objective Cards
    109. You run a youth program that wants to incorporate social media into a youth service program so young people can raise awareness and get people to donate, contributed canned goods, or volunteer at local food bank.
    110. People Cards
    111. Strategy Reference Cards
    112. Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
    113. Pick Your Tools: You Only Get Ten Points!
    114. But real life happens!
    115. Situation Cards
    116. <ul><li>Review Your Objective and Strategy Reference Cards – 5 min </li></ul><ul><li>Identify Audience –5 min </li></ul><ul><li>Strategy/Tools – 15 min – 10 points </li></ul><ul><li>Situation – Revise Strategy –5 min </li></ul><ul><li>6. Report Out –15 min </li></ul>

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