Hawaii Social Media Game
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Hawaii Social Media Game







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Hawaii Social Media Game Presentation Transcript

  • 1. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix! Beth Kanter Beth’s Blog
  • 2. Beth Kanter Photo by Steve Goodman
  • 3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  • 4. Source: littleoslo.com - Blogpoly The Social Media Game Remix History
  • 5. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  • 6. http://internet-fundraising.wikispaces.com/
  • 7. Photo by Preetam Rai
  • 8. Added “Situations” and Point System
  • 9. The Aloha Remix!
  • 10. Objective Cards
  • 11. You are a tourism campaign that wants to use social media to attract more repeat visitors…
  • 12. You are a Gourmet Made in Hawaii Food Company. You want to use social media to sell a new line of Maui Pineapple Salsa your e-commerce web site.
  • 13. You are a nonprofit community center that delivers services to residents and generates income via an Internet Café that caters to tourists. You want to use social media to reach out to locals about your computer classes and to tourists who don’t want to unplug during their Aloha vacation.
  • 14. People Cards
  • 15. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want?
  • 16. Strategy Reference Cards
  • 17. Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
  • 18. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
  • 19. Matching Tools, Strategy, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz
  • 20. Pick Your Tools: You Only Get Ten Points!
  • 21. Brian Solis Tools …
  • 22. Life is good, but shit happens …!
  • 23. Situation Cards
  • 24. Source: littleoslo.com - Blogpoly Let’s Play!
  • 25.
    • Break into Small Groups w/ Leader – 5 min
    • Assign objectives – flesh out – 10 min
    • Identify Audience – 10 min
    • Strategy/Tools – 15 min
    • Situation – Revise Strategy – 10 min
    • 6.Report Out – 30 min