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Habits of Highly Effective Tweeple

by Beth Kanter

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I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
The transition from working like this to this – doesn’t happen over night, can’t flip a switch
The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
Avinash recently tweeted this overheard quote that sums up what many experience with their social media strategy and finding the value.
Notes: Profiles are for individual people – not for organizations. For orgs – create a Page. Many orgs also have Groups and Causes. Be aware of search engine optimization when you are setting up your page’s title and description; include both the acronym AND the full name of your org along with a link back to your main website.Walls have their own newsfeeds where Page activity and threaded discussion are shown. Pages also have tabs for Page Info, Photos, Notes, Applications, and other customizable boxes. You can also use FBML (like HTML) to customize your page tabs.You can create Facebook applications that appear both as a tab on your page and elsewhere in FB.
But what is different about Twitter and social media tools is the networked effect –
Don’t do anything stupid – Social MediaDon’t moon anyone with camera
Testing of the policy – and there may be things that you didn’t think
Steve Norris, ex-Tory Mayoral contender and adviser to Boris Johnson, says: “Not only do I not want the Southbank Centre to be listed — I think the National Theatre should have a Compulsory Demolition Order!” The Londoner, however, has a soft spot for Sir Denys Lasdun’s National. So there.
Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
Andy WarholEstablish a 15 minute work flow and do it every day for 21 daysWork Flow: (Sticky Note on Computer) -Scan tweets on your list or from followers for RT -Compose or post your Tweets -Respond to @replies and DM
2. Overcoming Twitter's BlockWeekly Review: Plan out your content for the weekCreate Your Formula:5 tweets a day x 5 days = 25 tweets per week5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to news relevant to your field or communications objective5=Inspirational Quote, Something Funny, One thought, Two words5=Answer questions, Ask Questions (to influencer)
Weekly Review: Plan out your content for the week
Create Your Formula:5 tweets a day x 5 days = 25 tweets per week5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to news relevant to your field or communications objective5=Inspirational Quote, Something Funny, One thought, Two words5=Answer questions, Ask Questions (to influencer)
3. Office HoursPre-schedule your tweets on MondayCheck everyday
http://www.dailyseoblog.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/

6 Likes

Gabriele Cazzulini, Web & Social Media Advisor, Digital Marketing Trainer, Infographics Editor at Spinning Politics, Mentelocale 8 months ago
Mark Kordic, Executive Development Representative/ The Seed Company at Wycliffe Bible Translators 8 months ago
Shine Wang, 产品经理 at 大连博汇科技有限公司 Tags habits 1 year ago
Maria Rubi, Communications consultant at UNICEF-IRC Tags effective strategy social media twitter 1 year ago
CanadaHelps / MyCharityConnects at CanadaHelps / MyCharityConnects 2 years ago
Lesley Thomson, Knowledge Management Officer at Scottish Government Tags guidance digital engagement twitter social media 2 years ago

Habits of Highly Effective Tweeple

by Beth Kanter

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