Using Social Media for Good Causes Beth Kanter, Beth’s Blog

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What the F*CK just happened?

What I am going to talk about today …

Contest Opens: December 13, 2007 3:00 PM

December 13, 2007 3:01 PM

I opened my Kimono

Strategy Make It Personal Theory Here’s an example …

“ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

Will it scale?

Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

Strategy: Stories

Strategy Three R’s of Network Weaving

Relationship Building

Rewards

Reciprocity

The Three R’s of Network Weaving In Action

Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

What’s more fun than a birthday party?

142 birthday wishes 125 people donated 180 views on “see me naked” photo

But my birthday was Jan. 11 th and we had 20 more days to go …

57 donors Twitter Rally

Twitter Solicitation Technique

24 hours before the contest ends We’re in 1 st Place

WooT! WooT!

Chan Piseth Video

Open the Kimono Make it personal Use the Ladder of Engagement Stories The Three R’s of Network Weaving Fun, Humor, Easy, Urgency, and Competitive Spirit Say thank you in creative ways Lessons Learned

Open the Kimono

Make it personal

Use the Ladder of Engagement

Stories

The Three R’s of Network Weaving

Fun, Humor, Easy, Urgency, and Competitive Spirit

Say thank you in creative ways

What’s next?

http://beth.typepad.com

Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends? @kanter on Twitter for link

http://www.flickr.com/photos/fine-rain/ http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/88531234@N00/ http://www.flickr.com/photos/dwinton/ http://www.flickr.com/photos/dirgon/ http://www.flickr.com/photos/shannonbailey/ http://www.flickr.com/photos/lab2112

http://www.flickr.com/photos/fine-rain/

http://www.flickr.com/photos/lab2112/

http://www.flickr.com/photos/88531234@N00/

http://www.flickr.com/photos/dwinton/

http://www.flickr.com/photos/dirgon/

http://www.flickr.com/photos/shannonbailey/

http://www.flickr.com/photos/lab2112