Source: littleoslo.com - Blogpoly The Social Media Game Beth Kanter Scholar in Residence Packard Foundation

To experience a strategy brainstorming session To pick the right tools To identify an experiment Learning Objectives

To experience a strategy brainstorming session

To pick the right tools

To identify an experiment

Agenda Agenda 9:30-10:00 Introduction and Ice Breaker 10:00-10:55 Small Groups To Play The Game 11:00-11:25 Report Out 11:25-11:45 Work With Your Team Applying your learnings 11:45-Noon Reflection

What’s your burning question? Share it Twitter style!

5 minute review

Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the Difference

Pick where you want to play

Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking

acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Pick the right the tools and sites Share Story

Source: littleoslo.com - Blogpoly The Social Media Game Remix History

http://socialmedia.wikispaces.com/Social+media+game David Wilcox

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

Added “Situations” and Point System

Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!

The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.

Social Media Strategy Simulation Game Social Media and Nonprofits: Social Media Starter Kit

Source: littleoslo.com - Blogpoly Some Ground Rules The Process

Remember … Value of the exercise is the discussion and how you navigate through choices Don’t get hung up if you don’t have enough context. Make it up! There are no right or wrong answers

Remember …

Value of the exercise is the discussion and how you navigate through choices

Don’t get hung up if you don’t have enough context. Make it up!

There are no right or wrong answers

What’s your social media strategy?

You are the strategy team for a national environmental organization with a large membership base. The organization needs to work in collaboration with six other environmental organization on a coordinated strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits and t-shirts to generate revenue. Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies.

1. Write a SMART Social Media Objective

2. Use the people cards to identify audience

3. Review Strategy Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking

4. Pick Your Tools: You Only Get Ten Points!

5. Real Life Happens, Revise

Brainstorm some SMART social media objectives – pick one Identify Audience Review the Tactical Approaches Pick Tools – 10 Points Life happens, revise your strategy Group Report: Strategy Team Discussions Full Group Reflection

Brainstorm some SMART social media objectives – pick one

Identify Audience

Review the Tactical Approaches

Pick Tools – 10 Points

Life happens, revise your strategy

Group Report: Strategy

Team Discussions

Full Group Reflection

Report Out Report the highlights of your strategy Summarize some of the trade offs you had to make Was it easy or hard? Why?

Report Out

Report the highlights of your strategy

Summarize some of the trade offs you had to make

Was it easy or hard?

Why?

Team Discussions Find your other team members and discuss What did you learn that you can apply to your organization’s social media strategy?

Team Discussions

Find your other team members and discuss

What did you learn that you can apply to your organization’s social media strategy?

Reflection What challenges do you face implementing your social media strategy? What do you need to move forward? What is the first step you will take?

Reflection

What challenges do you face implementing your social media strategy?

What do you need to move forward?

What is the first step you will take?