Source: littleoslo.com - Blogpoly The Social Media Game Beth Kanter Scholar in Residence Packard Foundation
<ul><li>To experience a strategy brainstorming session </li></ul><ul><li>To pick the right tools </li></ul><ul><li>To iden...
Agenda Agenda 9:30-10:00  Introduction and Ice Breaker 10:00-10:55 Small Groups To Play The Game 11:00-11:25 Report Out 11...
What’s your burning question?  Share it Twitter style!
5 minute review
Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates ...
Pick where you want to play
Social Media:  Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate ...
acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool...
Source: littleoslo.com - Blogpoly The Social Media Game Remix History
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
 
Added “Situations”  and Point System
Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!
 
The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people fr...
Social Media Strategy Simulation Game Social Media and Nonprofits:  Social Media Starter Kit
Source: littleoslo.com - Blogpoly Some Ground Rules The Process
<ul><li>Remember … </li></ul><ul><li>Value of the exercise is the discussion and how you navigate through choices </li></u...
What’s your social media strategy?
You are the strategy team for a national environmental organization with a large membership base.  The organization needs ...
1.  Write a SMART Social Media Objective
2.  Use the people cards to identify audience
3.  Review Strategy Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
4. Pick Your Tools:  You Only Get Ten Points!
5.  Real Life Happens, Revise
<ul><li>Brainstorm some SMART social media objectives – pick one </li></ul><ul><li>Identify Audience </li></ul><ul><li>Rev...
<ul><li>Report Out </li></ul><ul><li>Report the highlights of your strategy </li></ul><ul><li>Summarize some of the trade ...
<ul><li>Team Discussions </li></ul><ul><li>Find your other team members and discuss </li></ul><ul><li>What did you learn t...
<ul><li>Reflection </li></ul><ul><li>What challenges do you face implementing your social media strategy? </li></ul><ul><l...
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Social Media Game: Washington DC

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Used for Packard Grantee Convening
Earth Worm Sustainability Strategy

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  • Social Media Game: Washington DC

    1. 1. Source: littleoslo.com - Blogpoly The Social Media Game Beth Kanter Scholar in Residence Packard Foundation
    2. 2. <ul><li>To experience a strategy brainstorming session </li></ul><ul><li>To pick the right tools </li></ul><ul><li>To identify an experiment </li></ul>Learning Objectives
    3. 3. Agenda Agenda 9:30-10:00 Introduction and Ice Breaker 10:00-10:55 Small Groups To Play The Game 11:00-11:25 Report Out 11:25-11:45 Work With Your Team Applying your learnings 11:45-Noon Reflection
    4. 4. What’s your burning question? Share it Twitter style!
    5. 5. 5 minute review
    6. 6. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from &quot; What's Next In Media ?&quot; by Neil Perkin Understand the Difference
    7. 7. Pick where you want to play
    8. 8. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking
    9. 9. acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Pick the right the tools and sites Share Story
    10. 10. Source: littleoslo.com - Blogpoly The Social Media Game Remix History
    11. 11. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
    12. 12. http://internet-fundraising.wikispaces.com/
    13. 13. Photo by Preetam Rai
    14. 15. Added “Situations” and Point System
    15. 16. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!
    16. 18. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
    17. 19. Social Media Strategy Simulation Game Social Media and Nonprofits: Social Media Starter Kit
    18. 20. Source: littleoslo.com - Blogpoly Some Ground Rules The Process
    19. 21. <ul><li>Remember … </li></ul><ul><li>Value of the exercise is the discussion and how you navigate through choices </li></ul><ul><li>Don’t get hung up if you don’t have enough context. Make it up! </li></ul><ul><li>There are no right or wrong answers </li></ul>
    20. 22. What’s your social media strategy?
    21. 23. You are the strategy team for a national environmental organization with a large membership base. The organization needs to work in collaboration with six other environmental organization on a coordinated strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits and t-shirts to generate revenue. Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies.
    22. 24. 1. Write a SMART Social Media Objective
    23. 25. 2. Use the people cards to identify audience
    24. 26. 3. Review Strategy Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
    25. 27. 4. Pick Your Tools: You Only Get Ten Points!
    26. 28. 5. Real Life Happens, Revise
    27. 29. <ul><li>Brainstorm some SMART social media objectives – pick one </li></ul><ul><li>Identify Audience </li></ul><ul><li>Review the Tactical Approaches </li></ul><ul><li>Pick Tools – 10 Points </li></ul><ul><li>Life happens, revise your strategy </li></ul><ul><li>Group Report: Strategy </li></ul><ul><li>Team Discussions </li></ul><ul><li>Full Group Reflection </li></ul>
    28. 30. <ul><li>Report Out </li></ul><ul><li>Report the highlights of your strategy </li></ul><ul><li>Summarize some of the trade offs you had to make </li></ul><ul><li>Was it easy or hard? </li></ul><ul><li>Why? </li></ul>
    29. 31. <ul><li>Team Discussions </li></ul><ul><li>Find your other team members and discuss </li></ul><ul><li>What did you learn that you can apply to your organization’s social media strategy? </li></ul>
    30. 32. <ul><li>Reflection </li></ul><ul><li>What challenges do you face implementing your social media strategy? </li></ul><ul><li>What do you need to move forward? </li></ul><ul><li>What is the first step you will take? </li></ul>

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