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Welcome!


Friending the Finish Line
      Conference
    Westin Arlington Hotel

      Thursday, July 19
Welcome!

Let’s Celebrate Our Small Victories!

        Each table has a collection of
        examples of social media
        successes FFL participants during
        the last six months. Take a few
        minutes to read through them
        before we get started ….
Welcome!

Let’s Celebrate Our Small Victories!

                  Share Pairs

                  Learn more about a success
                  story that intrigued from a
                  peer.
Agenda

2:15–2:30   Welcome and Activity
2:30-2:45   Review Goals for Phase 2 of the
            program
2:45-3:30   Integrated Content Strategy
3:30-4:15   Working SMARTer on Social
            Channels
4:15-4:45   Speed Geeking
4:45-5:00   Closing
Looking Back,
                                                    Looking Ahead




   Crawl                Walk                    Run                   Fly
Time Investment      Link Social to       Integrated Content   Integrated Multiple
                    Communications              Strategy            Channels
                       Objective
Culture Change    Social Media Policy     Engage Influencers    Network Building
                                            and Partners
    Basics           Small Pilots for      Best Practices in       Reflection,
                  Insights and Practice    Tactics, Tangible   Continually Improve
                                                Results              Results
Welcome


2011   2012
  July
Where We
                  Started



  5,351      5,175
Facebook    Twitter
  Likes    Followers
Our
             Progress



  9,730     10,851
Facebook    Twitter
  Likes    Followers
Up 182%    Up 210%
A Big Win!
Looking
                                    Ahead
                                  Phase 2 Goals



                                    Policymaker
                                    Attention
                         Impact

         Relationships

Skills
Integrated
                         Content
                         Strategy


  SKILL BUILDING SESSION
 Using An Editorial Calendar and
Content Optimization Techniques to
    Integrate Social Channels
Integrated
                                                  Content
                                                  Strategy
Integrated Content Strategy: The coordinated process of distributing
created and curated content through different channels to reach your
audience, and move them to action to reach your SMART objective.


                     Creation

                                          Channels

                                                              Audience

                Coordination

                                    SMART objective
  Curation
Shift From
                                          Campaign to
                                           Media Site
                                            Mindset



              How To Think About Content
  Ideas          Features         News         How To
Idea Pieces     Highlights     Breaking News   Tips
Interviews      Reviews        Policy News     Tutorials
Opinion         Stories        Data            Lists
Analysis        Case Studies   Reports         Resources
Balance
                     Spontaneous
                     with Strategic



      Real Time             Original



Planned           Curated
You can learn a lot
from doing “real
time” content as
part of your strategy
that you can apply
to your editorial
calendar planning.
Friending the Finish Line
Editorial
 Tool: The Editorial Calendar
                                         Calendar

                                •   Identify Audience
                                •   Channel
                                •   Frequency
                                •   Content
                                •   Optimization

      What will you say?
What will engage your audience?
            Organize
Wisconsin
Editorial
                                                                               Calendar
                                                                               Example
Date      Hook              Web             Email           Facebook               Twitter         Blog

June 27   Pre-Story         Badge on site   Invitation to   Facebook Event         Links to        Rally
                                            Rally           for Rally              credible        Invitation
                                                                                   sources
                                                                                   following the
                                                                                   hearing
June 28   Supreme Court     FAQ: What it    Action alert    Post new cover         Live Tweet
          Decision Due      means for our   immediately     image                  hearing
                            people in our   after           Links to analysis of   Links to
                            state           decision with   what it means in       Analysis
                            News Release    no matter       our state              Live Tweets
                                            what            Share visuals from     from Rally
                                            messaging       other FB Pages
June 29   After Story                       Follow Up       Post photos from       RT partners
          Healthcare Bill                                   Rally                  tweets
Editorial Calendar
                                         September
                                     Fish Bowl Exercise

Date   Hook        Web   Email     Facebook   Twitter   Blog


1

2
                         1. Brainstorm an editorial
3
                            calendar for September.
                         2. Focus on how to apply the
4
                            Facebook and Twitter
                            optimization tips
5                        3. Use template, sticky notes, and
                            poster paper
6


7      Labor Day
Research: Content
          Optimization Tips
            for Facebook




Source: Dan Zarella, Hubspot
Getting Into
                                          Newsfeeds:
                                        Edgerank Score

• Consistent posting, but not too much per day (Test 1x every
  other day)
• Post engaging, relevant content, not constant self-
  promotion
• Exclusive content
• Calls to action – ask your audience to share, like, or
  comment
• Understand the right time to post – test Zarella findings with
  your audience using Insights data
Research: Content
  Optimization Tips
    for Facebook




Source Buddy Media
Optimizing Facebook Wall Posts
Don’t Forget To Plan
             for Facebook
           Timeline Features

#1: Pin a Post
A status update that you manually select to
stay at the top of your Timeline that does not
slip down as you add other posts to your
page.

#2: Highlight a Post
A post selected to expand across your
Timeline, taking up the space of both
columns. Highlighting a post will help
you draw more attention to the most
important content on your page.

#3: Create Milestones
Special dates that you can tell the story of
your organization through words and images.
Write Great
                        Tweets

Omit Needless
Words
Describe, Simplify,
Avoid
One thought per
Tweet
Be Human
Make it sticky with
curated links
 Don’t just RT,
Personalize
Say thanks
Ask Questions
Content
 Optimization
Tips for Twitter
Debrief

• How can you use an editorial
  calendar in your organization
  for your social content?
• How can you improve your
  content strategy using an
  editorial calendar?
• What is one or two optimization
  tips that you can try and apply
  next week?
Working
              SMARTer:
              Twitter and
               Facebook


    • Share Tips
• Share Examples
 • Hands-on Time
Working
                                                           SMARTer:
                                                            Twitter
                      Reply                         5 Minutes
                                                    Reply
          Thank                    Scan             Share

                                                    Plus 15 minutes
                                                    Scan your stream, lists
                   Twitter in 20                    Curate links to RT, Add To
Retweet           Minutes a Day            Curate   Scheduler
                                                    Search for new people to
                                                    follow
                                                    Connect with followers,
                                                    influencers
      Connect                      Share            Retweet
                                                    Thank for Retweets
                      Search
Working
                                                 SMARTer:
                                                   Tools




A Scheduler: bufferapp, timely,   Tweeting on the Go: Twitpic,
hootsuite, etc                    Instagram, etc
Working
                             SMARTer:
                              Twitter

SHARE PAIR:

• What is your Twitter work flow?
• How much time do you spend each day?
• What tips or tools make you efficient?
Twitter Lists
       Audience
        Targets

• Filters tweets to make
  good content easy to
  find and curate
• Subscribe to other
  people’s lists, don’t
  necessarily have to
  create your own
• Keep organized and
  productive
Twitter Lists
 Audience
  Targets
Twitter Lists
 Audience
  Targets
Twitter Lists
 Audience
  Targets
Twitter Lists
     From
   Hashtags

1. Create a list
2. Log into
   Tweetbe.at
3. Search Hashtag
   and add users to
   list
4. Also can use to
   clean up mess
Working
                              SMARTer:
                              Facebook
               Share
              Content



Measure                      Curate
            Facebook in
          20 minutes a Day




    Engage              Respond
Working
                            SMARTer:
                            Facebook

Share Pair:

• What is your Facebook work flow?
• How much time do you spend each day?
• What tips or tools make you efficient?
Curating
      SMARTer:
      Facebook

1. Find pages that
   share relevant
   content to like as
   your page admin
2. Log in, scan
   newsfeed
3. Share relevant and
   high shared items
Hands-On
                              Laptops Up


• Decide whether you want to do Facebook or
  Twitter exercise
• Find a partner
• Use: http://bit.ly/FFL-workSMARTer
Speed
                                             Geek
Share Pairs, Report Out
 • What was the SMART objective you set back in
   November at the last workshop? Did you accomplish it?
   What did you learn? What is still a challenge?
 • What is your SMART objective for social media for July-
   March 2013? What is your audience target/category?
 • What are some opportunities to support each other’s
   work through social media channels between now and
   March 2013?

 Completed Form should be uploaded to the Wiki by August
Closing


 • What’s one idea or technique that you can
               implement next week?
• What’s one action step that you can take to
   fill out your plan for the next nine months?
• What are some of your ideas for content for
   the conference sessions moving forward?

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Friending the Finish Line

  • 1. Welcome! Friending the Finish Line Conference Westin Arlington Hotel Thursday, July 19
  • 2. Welcome! Let’s Celebrate Our Small Victories! Each table has a collection of examples of social media successes FFL participants during the last six months. Take a few minutes to read through them before we get started ….
  • 3. Welcome! Let’s Celebrate Our Small Victories! Share Pairs Learn more about a success story that intrigued from a peer.
  • 4. Agenda 2:15–2:30 Welcome and Activity 2:30-2:45 Review Goals for Phase 2 of the program 2:45-3:30 Integrated Content Strategy 3:30-4:15 Working SMARTer on Social Channels 4:15-4:45 Speed Geeking 4:45-5:00 Closing
  • 5. Looking Back, Looking Ahead Crawl Walk Run Fly Time Investment Link Social to Integrated Content Integrated Multiple Communications Strategy Channels Objective Culture Change Social Media Policy Engage Influencers Network Building and Partners Basics Small Pilots for Best Practices in Reflection, Insights and Practice Tactics, Tangible Continually Improve Results Results
  • 6. Welcome 2011 2012 July
  • 7. Where We Started 5,351 5,175 Facebook Twitter Likes Followers
  • 8. Our Progress 9,730 10,851 Facebook Twitter Likes Followers Up 182% Up 210%
  • 10. Looking Ahead Phase 2 Goals Policymaker Attention Impact Relationships Skills
  • 11. Integrated Content Strategy SKILL BUILDING SESSION Using An Editorial Calendar and Content Optimization Techniques to Integrate Social Channels
  • 12. Integrated Content Strategy Integrated Content Strategy: The coordinated process of distributing created and curated content through different channels to reach your audience, and move them to action to reach your SMART objective. Creation Channels Audience Coordination SMART objective Curation
  • 13. Shift From Campaign to Media Site Mindset How To Think About Content Ideas Features News How To Idea Pieces Highlights Breaking News Tips Interviews Reviews Policy News Tutorials Opinion Stories Data Lists Analysis Case Studies Reports Resources
  • 14. Balance Spontaneous with Strategic Real Time Original Planned Curated
  • 15. You can learn a lot from doing “real time” content as part of your strategy that you can apply to your editorial calendar planning.
  • 17. Editorial Tool: The Editorial Calendar Calendar • Identify Audience • Channel • Frequency • Content • Optimization What will you say? What will engage your audience? Organize
  • 19. Editorial Calendar Example Date Hook Web Email Facebook Twitter Blog June 27 Pre-Story Badge on site Invitation to Facebook Event Links to Rally Rally for Rally credible Invitation sources following the hearing June 28 Supreme Court FAQ: What it Action alert Post new cover Live Tweet Decision Due means for our immediately image hearing people in our after Links to analysis of Links to state decision with what it means in Analysis News Release no matter our state Live Tweets what Share visuals from from Rally messaging other FB Pages June 29 After Story Follow Up Post photos from RT partners Healthcare Bill Rally tweets
  • 20. Editorial Calendar September Fish Bowl Exercise Date Hook Web Email Facebook Twitter Blog 1 2 1. Brainstorm an editorial 3 calendar for September. 2. Focus on how to apply the 4 Facebook and Twitter optimization tips 5 3. Use template, sticky notes, and poster paper 6 7 Labor Day
  • 21. Research: Content Optimization Tips for Facebook Source: Dan Zarella, Hubspot
  • 22. Getting Into Newsfeeds: Edgerank Score • Consistent posting, but not too much per day (Test 1x every other day) • Post engaging, relevant content, not constant self- promotion • Exclusive content • Calls to action – ask your audience to share, like, or comment • Understand the right time to post – test Zarella findings with your audience using Insights data
  • 23. Research: Content Optimization Tips for Facebook Source Buddy Media Optimizing Facebook Wall Posts
  • 24. Don’t Forget To Plan for Facebook Timeline Features #1: Pin a Post A status update that you manually select to stay at the top of your Timeline that does not slip down as you add other posts to your page. #2: Highlight a Post A post selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page. #3: Create Milestones Special dates that you can tell the story of your organization through words and images.
  • 25. Write Great Tweets Omit Needless Words Describe, Simplify, Avoid One thought per Tweet Be Human Make it sticky with curated links  Don’t just RT, Personalize Say thanks Ask Questions
  • 27. Debrief • How can you use an editorial calendar in your organization for your social content? • How can you improve your content strategy using an editorial calendar? • What is one or two optimization tips that you can try and apply next week?
  • 28. Working SMARTer: Twitter and Facebook • Share Tips • Share Examples • Hands-on Time
  • 29. Working SMARTer: Twitter Reply 5 Minutes Reply Thank Scan Share Plus 15 minutes Scan your stream, lists Twitter in 20 Curate links to RT, Add To Retweet Minutes a Day Curate Scheduler Search for new people to follow Connect with followers, influencers Connect Share Retweet Thank for Retweets Search
  • 30. Working SMARTer: Tools A Scheduler: bufferapp, timely, Tweeting on the Go: Twitpic, hootsuite, etc Instagram, etc
  • 31. Working SMARTer: Twitter SHARE PAIR: • What is your Twitter work flow? • How much time do you spend each day? • What tips or tools make you efficient?
  • 32. Twitter Lists Audience Targets • Filters tweets to make good content easy to find and curate • Subscribe to other people’s lists, don’t necessarily have to create your own • Keep organized and productive
  • 36. Twitter Lists From Hashtags 1. Create a list 2. Log into Tweetbe.at 3. Search Hashtag and add users to list 4. Also can use to clean up mess
  • 37. Working SMARTer: Facebook Share Content Measure Curate Facebook in 20 minutes a Day Engage Respond
  • 38. Working SMARTer: Facebook Share Pair: • What is your Facebook work flow? • How much time do you spend each day? • What tips or tools make you efficient?
  • 39. Curating SMARTer: Facebook 1. Find pages that share relevant content to like as your page admin 2. Log in, scan newsfeed 3. Share relevant and high shared items
  • 40. Hands-On Laptops Up • Decide whether you want to do Facebook or Twitter exercise • Find a partner • Use: http://bit.ly/FFL-workSMARTer
  • 41. Speed Geek Share Pairs, Report Out • What was the SMART objective you set back in November at the last workshop? Did you accomplish it? What did you learn? What is still a challenge? • What is your SMART objective for social media for July- March 2013? What is your audience target/category? • What are some opportunities to support each other’s work through social media channels between now and March 2013? Completed Form should be uploaded to the Wiki by August
  • 42. Closing • What’s one idea or technique that you can implement next week? • What’s one action step that you can take to fill out your plan for the next nine months? • What are some of your ideas for content for the conference sessions moving forward?

Editor's Notes

  1. http://www.flickr.com/photos/celinesphotographer/2818335326/sizes/m/
  2. http://www.flickr.com/photos/41136040@N00/3032235201/sizes/l/
  3. The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
  4. See the document called “Crawl Walk Run Assessment”
  5. When we last convened as a group last fall, you all had already started using social media to communicate with key audiences. Most of you had a Facebook page, and collectively this group had generated just over five thousand likes. A number of you had also started using Twitter and you all had about five thousand followers. After learning a lot from our national partners and getting inspired by Beth, we challenged all of you to use social media in your advocacy, to integrate it into your communications strategy and to learn from each other along the way. So how have you all done?
  6. Well, you all certainly blew the lid off the goal of increasing your social media networks by five percent! As a group, you all have almost ten thousand Facebook likes, which is an increase of 182 percent! You have over ten thousand Twitter followers, an increase of 210 percent! Even more amazing is the fact that your Tweets reached over 140 thousand Twitter users in the past month. This represents a lot of hard work on your part…let’s take a moment and give each other a hand!But the numbers only tell part of the story. This impressive growth has happened because you’ve done some smart planning and are taking note of what works. It’s also happened because you have been spreading an important and compelling message that is engaging your audiences. Let’s take a look at some of those highlights from the past nine months.
  7. Note: This is not only the big outcomes, but also the evidence of peer learning work. ]You all have been doing amazing work since we last got together and your growing skills and networks really paid off recently with regard to the Supreme Court’s decision on the ACA. In her blog, Beth highlighted this day as one of those opportunities to balance strategic communications with the spontaneity of social media. You all jumped on this historic event and demonstrated your social media smarts, including:Being flexible and keeping it simple;Using multiple channels and shaping content for each channel;Leveraging the organic sharing properties of Facebook;Having a broad narrative in mind in advance (win, lose or something in between);Getting your social media ambassadors and “super-users” to help spread your message;Curating content from trusted sources; andFocusing on the story after the immediate announcement and providing analysis.There was a huge amount of activity across our network on decision day and it really was a great demonstration of putting into action what we have been learning as a peer community.
  8. So where do we go from here?Advocates get better at communications - proactive/planning, partner engagement, message disciplineWritten social media policyStrategic integration into children’s health advocacyRepurpose a policy paperWritten social media planUse of editorial calendarAdvocates have more partners or better partners, more or better relationships with reporters, and more or better policymaker relationshipsIncrease fans by 5% or moreCultivate “super fans”Increase fan engagementSupport national partner Facebook chats, blog carnivalsActivate at least 25 individualsAmplify peers’ effortsCommunications have more impactSocial media content mirrors other channelsSolicit and share storiesKey influencers take action, including mediaAdvocates get more attention from policymakersLawmakers repurpose key messages
  9. http://www.contentmarketinginstitute.com/2011/09/food-pyramid-for-content-marketing/http://www.flickr.com/photos/oberazzi/974939987/in/photostream/A content strategy is the process of distributing created and curated content through different channels to reach your audience and move them to action to reach your goals. coordination, creativity, and curation.
  10.  Be Flexible and Keep It Simple. Brett Kincaid, Outreach Director, for Arkansas Advocates for Children and Families, said that being organic without too much structure helped them be more effective with their social media integration.    It is sort of like the difference between a play that is totally scripted and doing an improv scene where actors know the general narrative but the specific lines are spontaneous and created on the spot.Use Multiple Channels and Shape Content for each Channel. Kincaid also describes how they used multiple channels, differentiating the content for the channel.  ”We used Twitter as the decision was being released to send out the basics in plain English (as plain as possible, at least). We then worked out a blog post – based on a framework we’d already established.  Once it was published, we disseminated across all our social media channels. During the afternoon we used Facebook to post analyses from partners and Twitter to highlight what ACA is already doing in Arkansas.  And we sent our blog post as an email to our entire list.”
  11. You need to plan out your content, ideally on a monthly basis.Many NGOs use an editorial calendar that is a simple spreadsheet that lists:-Date-Channel-Frequency-Content IdeaThe can be curated or created, but it has to be what your audience will respond to meet your objectives.Photo Source: http://www.flickr.com/photos/peejeebee/4042966090/sizes/o/in/photostream/
  12. Use Worksheet With Instructions
  13. http://mashable.com/2012/06/19/how-to-get-more-likes-shares-on-facebook-infographic/
  14. Tips for Optimizing FB Content To Get Into Newsfeedshttp://blog.getpostrocket.com/2012/06/7-easy-ways-to-increase-your-pages-edgerank/
  15. http://www.buddymedia.com/newsroom/2012/06/buddy-media-twitter-tweeting-best-practices/
  16. Tips for optimizing content for different social media channels based on research(will draw from these resources)Making Use of the Timeline Featureshttp://www.socialmediaexaminer.com/facebook-timeline-marketing/Will illustrate with different screen captures from participants, if possible#1: Pin a PostA pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.First Time VisitorsWhat You Need to KnowA pinned post is located at the top of your Timeline in the left column.You can only pin one post at a time.A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up.To pin a post, click on the edit pencil icon in the upper-right corner of a status update. A drop-down menu will appear, choose “Pin To Top.”To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu.#2: Highlight a PostWhat’s a Highlighted Post?A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.#Create MilestonesWhat Are Milestones?Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.What You Need to KnowTo create a milestone, click on the “Event, Milestones +” option in the status update bar.Milestones are automatically highlighted, meaning they will stretch across the entire width of your Timeline.You can create multiple milestones on your Timeline.You can create a milestone for the current date or go back as far as needed in history to create milestones of experiences and events that happened before today.Smart Milestone StrategiesMany businesses add milestones to their page, but fail to look at milestones as marketing channels. The more strategic you get with your milestones, the more traction you see. Here are a couple of examples to make the most out of your milestones.Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.Also make sure to include a call to action with a link to more information in your milestone. You don’t just want to tell people about your milestone—you want them to take action and learn more.By adding a link in your milestone, and encouraging your fans to find out more, you can build a stronger relationship with your fans and potentially sell more programs, products and services. That’s just what I did in my milestone below.
  17. Tips for optimizing content for different social media channels based on research(will draw from these resources)Tips for Optimizing Content for Twitterhttp://www.buddymedia.com/newsroom/2012/06/buddy-media-twitter-tweeting-best-practices/Tweeting during the day is the way to go. Tweets during "busy hours" (8AM-7PM) receive 30% higher engagement than Tweets published outside that time frame. This includes Tweets published on Saturday and Sunday.Use hashtags, but don't overdo it. Tweets with hashtags receive two times more engagement than those without hashtags. But going overboard has a negative impact. Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Using more than two hashtags actually leads to a 17% drop in engagement.
  18. Use Worksheet With InstructionsA table of four people will sit down and brainstorm an editorial calendar for the month of September. These are the fish in the in the fishbowl. Everyone else will gather around and watch the fish. One volunteer for a peer assist in fleshing out editorial calendar for the month of September. Three volunteers to help with brainstorming to start. Anyone who is observing can tap anyone in the inner circle anytime and take their seat and participate. Work on coming up with an editorial calendar for the month of September. Some suggested steps:Volunteer getting assistance: Describe your editorial goals and target audienceFill in the “news hooks,” - What events, holidays, campaigns, or other activities are coming up that your audience will be paying attention to?What content will you be developing for web site, email, or other non social channels that could be chopped?Where are you curating content from?How do you need to repurpose that content for Facebook or Twitter?Facebook questions:What photos or videos or other visual content can you share? (should be 40-50% of you mix)How can you use the timeline features strategically? What should be highlighted? What should be pinned? Any milestones?Length of posts – When does it make sense to do a “long post” or “short post”Questions: How can you use Where, When, Should, or Would?Timing: Day of the week, Time – what works best for your audience?Frequency: Do you have at least one post per day?Do you have a mix of created and curated content? Twitter questions:Do you have at least four tweets per day?Keep them 120 characters or lessUse hashtags, but don’t over useCurate links to get a higher re-tweet rateWhere can you use “evergreen” content or newsjacking? 
  19. Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies. 
  20. Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies. Content DeliveryThe Twitter Work Flow: How To Save Time and Be EffectiveThe Facebook Work Flow: How To Save Time and Be Effective http://blog.summify.com/2011/12/20/how-to-be-awesome-on-social-media-in-20-minutes-a-day/  Hands-On Exercises Will set up 4-5 five small groups – each one will get practice a technique with their laptops. Then we will do a standing debrief by walking around to each table and having them show off what they did.  Twitter Practicing: Setting Up Lists – Based on target audiencesFacebook Practicing: Liking other similar pages – based on target audiencesExplore Scheduling Apps for Twitter like BufferApps and Facebook scheduled posts.
  21. https://twitter.com/#!/UnitedWaysCA/listshttps://twitter.com/#!/JudyDarnell/lists
  22. https://twitter.com/#!/UnitedWaysCA/lists
  23. https://twitter.com/#!/CCMUTweets/lists
  24. http://www.alexandrasamuel.com/productivity/4-easy-steps-to-creating-a-twitter-list-from-your-conference-backchannel
  25. Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies. Content DeliveryThe Twitter Work Flow: How To Save Time and Be EffectiveThe Facebook Work Flow: How To Save Time and Be Effective http://blog.summify.com/2011/12/20/how-to-be-awesome-on-social-media-in-20-minutes-a-day/  Hands-On Exercises Will set up 4-5 five small groups – each one will get practice a technique with their laptops. Then we will do a standing debrief by walking around to each table and having them show off what they did.  Twitter Practicing: Setting Up Lists – Based on target audiencesFacebook Practicing: Liking other similar pages – based on target audiencesExplore Scheduling Apps for Twitter like BufferApps and Facebook scheduled posts.
  26. http://www.alexandrasamuel.com/productivity/4-easy-steps-to-creating-a-twitter-list-from-your-conference-backchannel
  27. Change the formWhat was the SMART objective you set back in November at the last workshop? Did you accomplish it? What did you learn? What is still a challenge?What is your SMART objective for social media for July-March, 2013? What is your audience target/category?What are some opportunities to support each other’s work through social media channels between now and March, 2013?Participants will have a worksheet with the questions and will have 30 minutes to connect with and discuss these questions in three 7 minute rotations with a colleague from another state. Every 7 minutes, we will ring a bell or tell people find another partner. At the end of the session, will do a quick report out of reflections and action steps.