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Relationship MappingWhat: The process of visualizing ormapping your network of individualsand organization partners using low-tech options (e.g., hand-drawnmaps) or social network analysistools.Why: Relationships are thecurrency of social media and helpyou be intentional about leveraging.
Relationship MappingNational Wildlife FederationBrought together a team that is workingon advocacy strategy to support a law thatencourages children to play outside.Team mapped their five “go-to people”about this issue.Look at connections and strategic valueof relationships and gaps.
Relationship Mapping Can you think of an example whereexternal relationships have helped your organization achieve a goal? How could “relationship mapping” support your social strategy and help you get more impact?
Relationship Mapping Crawl Walk Run FlyLists organizations Uses low-tech Uses low-tech Uses low-techor partners but has methods (drawings methods and free methods, free andnot visualized or and sticky notes) to social network professional socialidentified new ones. visualize networks of analysis tools to network analysis tools. individuals and visualize networks. Uses visualization to organizations. Uses data to inform inform strategy and strategy and tactics. measure results.
Relationship MappingWhere is your current practice? What do you need to get to the next level?
Next Steps What action step will you commit to trying between now and the next call? Type your responses into chat andwe’ll ask you to unmute (*6) to share.
Thanks!The next webinar is scheduled for: Thursday, November 29, 2012 2-3pm ET/11am-12pm PT Please contact your Spitfire coachif you have any questions about today’s presentation.