Demystifying Web 2.0 Tools for VolCom Groups:

Slide 1: Demystifying Web 2.0 Tools for VolCom Groups: Blogs, RSS, Tagging, Wikis and Beyond Photo Credit http://www.flickr.com/photos/jaarons/

Slide 2: Take Aways Yes or no to Web2.0? Food for thought: Conversation starters, resources, and stories http://www.flickr.com/photos/dslrninja/

Slide 3: Agenda 5. Summary 4. Game: Adoption Scenarios 3. Web2.0 Tool Tour 2. Caveats, Concepts, And 30-Second Reality Check 1. Intro, Stories, and Poll http://www.flickr.com/photos/john/

Slide 4: socialmedia.wikispaces.com http://www.flickr.com/photos/gilgamesh/

Slide 5: Quick Poll Blog/personal Blog/organizational Tagging/Social Bookmarking Photo Sharing (flickr) Wiki RSS Web Video/Video Blogging Mash Ups Widgets Social Networking Skype/IM Social Media/Participatory Media Second Life http://www.flickr.com/photos/kiranj_29/

Slide 6: Introductions and Our Web2.0 Stories http://www.flickr.com/photos/webkim/

Slide 7: Beth Kanter

Slide 8: David Wilcox

Slide 9: What is the right balance between evangelism and Caveats skepticism?

Slide 10: •Understand the activities and goals of the organization •Understand how web 2.0 apps can help perform activities and meet organizational goals •Understand ICT needs and skills of the staff and volunteers •Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable?

Slide 11: Avoid getting seduced! Caveats http://www.flickr.com/photos/cosmic_spanner/

Slide 12: Technology Hype Cycles Visibility 1. Technology Trigger 2 2. Peak of Inflated Expectations 3. Trough of Disillusionment" 4. Slope of Enlightenment 5. Plateau of Productivity 5 4 3 1 Maturity

Slide 13: Does Crossing the Chasm Get the Organization Closer to Outcomes? Source: Geoffrey Moore

Slide 14: Small Low Risk Experiments http://www.flickr.com/photos/striatic/

Slide 15: So, what is this Web 2.0 Social Media Stuff anyway? A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit … . Even an activist or citizen philanthropist!

Slide 16: Open Source Thinking http://www.flickr.com/photos/sararichards/

Slide 17: Listening www.flickr.com/photos/sookie/

Slide 18: Finding Kindred Spirits and Peer Support

Slide 19: Connected Conversations

Slide 20: . . . with Peers

Slide 21: Connected Action

Slide 22: Stakeholders create their own experience with you or your organization

Slide 23: When to say …. Reality- Check List To Web2.0 Tools

Slide 24: YES2.0 • You want to express the human voice of your organization • You want to enable easy ways for people to share knowledge and information • Open source thinking - willing to share ideas in progress and let others join in and help it • Can deal with the messiness • You already have the basics covered

Slide 25: NO2.0 • You are obsessively controlling • If your organization is not ready for some changes in how you work • Your audience is not online • Everything must be vetted by central authority • Your copy or campaign messaging is written in stone, not electricity • You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit

Slide 26: Blogs Tagging Social Bookmarking Photo Sharing Wiki RSS Video Social Networking Mash Ups IM Virtual Worlds http://www.flickr.com/photos/lachlanhardy/

Slide 27: What is a blog? Web sites that are easy to update and encourage conversation with readers http://www.flickr.com/photos/brettlider/

Slide 28: Individual Blogs Reflect about your practice Connect with peers Thinking out loud, thinking allowed http://www.flickr.com/photos/kk/

Slide 30: gs lo lB na io at iz an rg O http://www.flickr.com/photos/chrisspurgeon/

Slide 31: Organizational Blogs An inexpensive tool for external communications Publicly advocate a point of view Showcase a well-known figure Show authentic workings of organization Highlight people served Quickly respond to critics Share a specific short-term project

Slide 33: Read and comment before write Think through the 3 C’s Blog Quick Start

Slide 35: Tags are key words used to describe online items

Slide 36: Social Bookmarking Social book marking is the practice of saving bookmarks to a public web site and describing them with tags. You register with a site, which lets you store bookmarks, add tags of your choice, and designate your individual bookmarks as public or private. You can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that users have created and saved.

Slide 37: Findable

Slide 38: What did you What are some ways that tag? Nonprofits can pick the low Social Aspect, Discovery

Slide 39: http://del.icio.us/poco What have you What are some ways that tagged? Nonprofits can pick the low Sharing Your Knowledge

Slide 40: Unscientific Content Analysis based on Examples Found on Net2

Slide 43: Tagging Quick Start

Slide 44: Use tag/service to share sites with clients or for staff

Slide 45: Publish bookmarks to your blog

Slide 49: How-To Documentation

Slide 53: Photos for presentations Photo documentation and commenting Integrates easily into blog publishing Photo Sharing Quick Start

Slide 56: Shared Resource list from listserv

Slide 57: Collaborative Writing from listserv

Slide 58: Collaborated note taking from conference

Slide 59: Capture group resources from listserv Capture notes from a meeting Wiki Quick Start

Slide 60: http://www.flickr.com/photos/kk/

Slide 61: RSS An efficient way to keep track of web info find the relevant stuff you need to know for work Don’t waste time hunting and gathering Focus more reading, scanning, identifying patterns Pick out the important information you need

Slide 62: RSS Reader Blogs, Web Sites RSS news search feeds RSS feeds for blog searches RSS feeds for search engine searches RSS ego feeds http://www.flickr.com/photos/smudie/

Slide 63: It’s a habit shift – incorporate it into your workflow/day Start slow – master the reader first Set up ego search feeds on blog search engine - easier than it sounds RSS Quick Start

Slide 64: Video http://www.flickr.com/photos/ezalis/

Slide 65: WHY Make your case in a dramatic and compelling way Easier than before to publish your videos to reach a wider audience http://www.flickr.com/photos/striatic/

Slide 66: Video Blogging – Social Reporter – Moment Capture

Slide 67: Video Blogging – a bridge

Slide 68: Video shared through hosting services with integrated social networking/tagging

Slide 69: Viral Video – It Spreads Itself

Slide 70: User Generated Content – Participatory Media

Slide 71: Figure out how you can point before you build. D-I-Y, digitize, work with a professional, or user generated content? Time or money Communication goals Video Quick Start

Slide 72: Social Networking Sites Social networking sites connect you with like-minded by allowing them to become your "friends," which means that a link to their profile shows up on your profile and vice versa. Other services – social book marking, photo and video sharing have social networking integrated.

Slide 74: Why Bother? Reach people in new places Find passionate constituencies that already exist out there Things to think about Sites are usually free, but take time and thought Update profile regularly, approve friends, and participate Integrated into overall communications strategy Is there where you are likely to connect with potential supporters? (Young and plugged in) Experimental Social networking burnout - too many friends?

Slide 75: It feels like being a stranger in a strange land http://www.flickr.com/photos/ejazasi/

Slide 76: Internet Phone/IM Why: Cost savings Can avoid email clutter for quick messages with regular Quick way to "ping" people Getting Started Invest in cheap headset Get a friend to test with you Add people who you regularly collaborate

Slide 77: What are Widgets?

Slide 78: Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!

Slide 82: Mashup

Slide 87: Is bleeding edge important? Bandwidth and beefy computer Interesting experiments – online learning, nonprofit, library Explore with peers – TechSoup Nonprofit Commons

Slide 89: Game Time