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Cute Dog Theory
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  • As a marketing pro at a health & human service nonprofit, we are always bumping up against cut pet photos. We also can't compete for attention at local nonprofit or volunteer fairs. So last year I brought my own cute dog along to keep me company at our booth at one fair. Interestingly, the animal nonprofits had not brought any furry friends that day, so I got all the traffic. I had so much fun with it that I took my dog around and stood in front of my fellow nonprofits' booths and when folks stopped to pet him and talk, I then smoothly introduced them to the folks manning those tables. I'm considering renting him out next year...
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  • Kanter: Beautiful slideshow, congratulation. I love dogs I have 4. Greetings from Carmen
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  • Wow. This is delightful! And smart...



    And really, really cute.
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  • Glad you're a dog lover!!
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  • Awesome! I am going to use cute dogs in all my slides now ... it really is what the internet was made for. ;->
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Transcript

  • 1. The Cute Dog Theory: Nonprofits and Social Media Adoption
  • 2. What the heck is the Cute Dog Theory?
  • 3. It’s a remix of the Cute Cat Theory!
  • 4. Web 1.0 tools were created so physicists could share their research papers
  • 5. Web2.0: to share cute cat photos
  • 6. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
  • 7. Assess Audience Online Social Activities
  • 8. A Quick Poll with Digital Natives
  • 9. Discuss/set objectives first
  • 10. Not a monologue