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Cute Dog Theory

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  • 1. The Cute Dog Theory: Nonprofits and Social Media Adoption
  • 2. What the heck is the Cute Dog Theory?
  • 3. It’s a remix of the Cute Cat Theory!
  • 4. Web 1.0 tools were created so physicists could share their research papers
  • 5. Web2.0: to share cute cat photos
  • 6. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
  • 7. Assess Audience Online Social Activities
  • 8. A Quick Poll with Digital Natives
  • 9. Discuss/set objectives first
  • 10. Not a monologue

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