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Curation@13 ntc final

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Content Curation Session at NTC

Content Curation Session at NTC

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  • http://www.flickr.com/photos/kevharb/5391858379/sizes/l/in/photostream/
  • http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
  • Here’s a little bit about me.I’ve been working in nonprofits for over 33 years and since 1992 nonprofit tech and training. I’ve been writing a blog, Beth’s Blog, for ten years at http://www.bethkanter.org. I’m currently Visiting Scholar at the David and Lucile Packard Foundation for nonprofits and social media – where they’ve supported my research and writing of two books. First one, Networked Nonprofit w/Allison Fine in 2010. Talked about the how nonprofits need to change their work to embrace a networked way of working – wasn’t about just using the tools. My next book, Measuring the Networked Nonprofit, with co-author KD Paine is due out this all. Meanwhile, through my work at Packard and with other organizations like IIE and the US Department of State, I’ve been designing and facilitating peer learning networks to build capacity of NGOs to embraced networked ways of working and build social media capacity. I just got back from India and launching a learning network of India NGOs that work in the area of Family Planning and Reproductive Health –the Networked Nonprofit Curriculum is based on the ideas in my book and uses cutting edge techniques in online networked peer learning – and I’ve been writing that on my blog.This year has been the year for training literally around the world – I’ve been working with NGOs in Rwanda, Kenya, Ethoipia, Morocco, Jordan, Lebanon, Tunisia, Brasil, Pakistan, and India …..
  • http://www.flickr.com/photos/an_untrained_eye/2998277224/sizes/l/Poll Questions:1.) Is your nonprofit currently using content curation techniques to support an integrated content strategy …?-Not sure what that means-Thinking about it-Do it informally or occasionally-Content curation is an ongoing part of our content strategy2.) If you are currently using content curation techniques, what channels do you share curated content through?TwitterFacebookYouTubeBlogEmailWebsiteOther3.) What tools or techniques are you using for content or news discovery?Google AlertsMonitor RSS Feeds in NewsreaderFollow news and topical aggregation sitesFollow experts on different topics on social platformsFollow content curators on different topicsPersistent keyword search toolsOther (Type into chat)4.) What content curation platforms are you using?PaperLiScoop.ItStorifyPinterestOther(Type name and URL into chat?)5.) What is your biggest challenge to doing content curation on a consistent basis?Time to sort through all the crap to find the gemsGetting overwhelmed with the amount of contentEfficient work flowContextualizing, reviewing, and reading discovered contentFinding good, reliable sourcesContent curation is not valued in our nonprofitOther Challenges (type into chat)
  • Here is the definition
  • Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.  The work  involves  sifting, sorting, arranging, and publishing information.  A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition:   They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.http://www.flickr.com/photos/ica_mediatheque/3231821124/
  • What is content curation exactly? It isn’t mindless consumption of online informationCuration has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting.Curation is all about "taking care" of something in the sense  of helping someone "else" be able to dive in and make sense of a specific topic, issue, event or news story. It is about collecting, but it is also about explaining, illustrating, bringing in different points of view and updating the view as it changes. It is also about sharing with your community – not passing along stuff that you have not read or contextualize or shooting out links. But engaging in dialogue to help them make sense.
  • http://www.flickr.com/pI also like the metaphor of a sommelier.   They know the grapes, the winemaker and their techniques, and vintages.  They taste many wines to find the best of the best to appropriately complement (even enhance) the food in the restaurant.  They can answer questions about the wine to help diners navigate a wine list to make the best choice.    The content curator does something similar, but with information.hotos/soavementeblog/6257528545/sizes/l/in/photostream/
  • One reason content curation is becoming more and more appreciated is because of the huge amount of information available on the web (the equivalent of cheap red wine).  
  • Which makes it hard to find more of this …
  • The act of content curation can actually reduce our information overload.       I believe that sense-making, both individually and in collaborative contexts at work or networked projects, will be the key to navigating the digital information landscape and finding relevant content efficiently in the future.
  • You can be the Elvis of your nonprofit topic area … Doing content curation can help develop thought leader and brand visibility are the primary reason for nonprofit marketers to adopt content curationImprove Thought Leadership:  If your organization is curating content on a particular topic, it can help with branding your organization as thought leaders in the space. If your staff is trained in the techniques of content curation, this process can be a form of professional development, building their expertise in a subject area that can, in turn, have significant returns to your organization’s programs. Better yet, this professional development is a self-directed activity – and it’s free! Not only are they learning on the job, but getting work done, too.
  • Will: I’d like to add another analogy to the mix. As many of you knoqCostco is also a popular curator… and a soumalier. Costco doesn’t sell every brand of soup. It only sells the best soup they’ve selected for their members.
  • “You don’t choose from a variety of other ones. Making people decide, that causes confusion, and they ultimately decide to walk away. At Costco, you don’t have to make those decisions. Costco has done the shopping for you.” – Pam Danziger, marketing consultant
  • http://www.contentmarketinginstitute.com/2011/09/food-pyramid-for-content-marketing/http://www.flickr.com/photos/oberazzi/974939987/in/photostream/Content curation forms the base of your content strategy pyramid.  It’s about curation, creativity, and coordination across channels.   Your content strategy is essential to the success of an integrated social media strategy.
  • http://www.jarche.com/2010/10/network-learning-working-smarter/I’m a huge fan of Harold Jarche’s “Seek, Sense, Share” model for self-directed professional learning. The framework works well for content curation.Content curation is a three-part process:  Seek, Sense, and Share.    Finding the information (or “seeking”)  is only one third of the task, as Mari Smith points out in this video about why curation is important and some tools  for doing it.        Making sense of the information is just as important.  Sense-making can be as simple as how you annotate the links you share,  the presentation,  or what you’ve left out.      Sense-making can be writing a blog post using the links or summarizing the key points in a presentation.     But it has to support your organization’s communications objectives or your professional learning goals.   Finally, the sharing: it’s about giving the best nuggets of content to your audience in a format that they can easily digest and apply.Putting content curation into practice is part art form, part science, but mostly about daily practice.   You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills.  It is best to do the seeking part in small bursts to avoid feeling overwhelmed.   
  • http://www.jarche.com/2010/10/network-learning-working-smarter/Keeping up to date in your field and finding content that will help you be more effective at work or build your organization’s reputation as thought leader Make sense of the information by creating a product or applying what you’ve learned.Exchanging resources, insights, and conversations with people in your network. Define objective, audience, and topicsOrganize sources Use discovery toolsScan more than you captureDon’t share unless it adds great valueDiscipline
  • http://www.jarche.com/2010/10/network-learning-working-smarter/Product – writing, report, presentation, memo, Annotate, Archive , ApplyMust add value to your workMake sense of the information by creating a product or applying what you’ve learned.
  • http://www.jarche.com/2010/10/network-learning-working-smarter/Product – writing, report, presentation, memo, Annotate, Archive , ApplyMust add value to your workMake sense of the information by creating a product or applying what you’ve learned.
  • The best way to learn is observe, follow, and interview the best of the best. The Best Curator on the Planet is Robin Good –Master NewMedia who is on Rome. He graciously agreed to skype into the rest of this presentation .. “What Can Nonprofits Learn About the Practice of Content Curation from the Best Content Curator on the Planet?”It is also good to learn from experienced curators.    Netsquared recently published this summary of tips from nonprofit content curators.   You can also learn a lot by looking at the work flow of “master curators” like Robin Good,  Howard Rheingold, and Robert Scoble. 
  • Bruce Lesley is one of a growing number of  nonprofit executive directors and senior leaders that use Twitter.  And, he isn’t tweeting about what he ate for breakfast or one of his personal passions, basketball.   He uses Twitter to curate information related to his organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.   He also uses content curation for sources for his guest blogging.     His use of Twitter (and his organization’s use of Twitter and all communications channels for that matter) serve this intent:First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making. In all of our work, we seek to raise awareness regarding public policies impacting children and ensure that related programs have the resources necessary to help them grow up in a healthy and nurturing environment.If you take a look at Bruce Lesley’s Twitter stream, you will see that he is curating information on public policies impacting children.   Bruce does his own curating, using Google Reader and FlipBoard.   Any individual or nonprofit organization can curate information using these tools.  They can make it strategic by linking the information to their mission.   But what is the secret sauce to doing it well?
  • I have been observing a lot of nonprofit folks doing “curation” on these sites – and the practice could be much improved – I see a lot of collecting – carefully selected at best and focused – and at work – packrat collections, slapped togetherThere’s a lot more to it than collecting links .. 
  • There are many content curation tools and they call into two categorieshttp://bit.ly/curation-tools-Robin-Good
  • http://netmediablog.com/top-10-tools-for-content-curation
  • http://socialmedia-strategy.wikispaces.com/Content+Curation
  • What is mindful social media?Becoming aware of how you direct your attention – both online and offlineContent curation online does not control your awareness – you can take control back and through repeated conscious efforts

Curation@13 ntc final Curation@13 ntc final Presentation Transcript

  • The Unexpected Benefits of Content Curationvia Beth Kanter & Will Coley Photo by Kevharb
  • Beth Kanter: Master Trainer, Author, and Blogger
  • Will Coley
  • Master CuratorsNoland Hoshino: Bcause Media Femi Oke: UpworthySarah Stanley: Cancer CommonsJan Gordon: CurattiGuillaume Decugis: Scoop.it Axel Caballero: Cuéntame
  • Who Does Content Curation?
  • AGENDAOUTCOMES• Interactive, Hands On Exercises• Video DocumentaryIncorporated• #13NTCcur8Leave the roominspired to curate!1. Primer: What/Why2. Best Practices/Tips3. Tools4. Q/A - ReflectionAgenda
  • Burning QuestionsWhat do you already know aboutcontent curation?What would you like to leave theroom knowing or to be able to?
  • Basic Primer:WHAT IS CONTENT CURATION?
  • Meet the Curators
  • Content curation is the organizing, filtering and“making sense of” information on the web andsharing the very best with your network.
  • What the heck does a content curator do?
  • They don’t just share or collect links
  • The Content Curator is a Sommelier . . .
  • What is the value of content curation?
  • Meet the Curators
  • Costco!
  • “One ketchup, one bottle, one choice.”
  • The Base of your Integrated Content Strategy!CurationCreativityCoordinationTweets,FacebookBlog, WebSite, EmailNewsletter, YouTube, Photos, Webinars,E-books
  • Share PairWhat struck you about contentcuration?How might you use it in yourorganization?
  • Meet the Nonprofits
  • Content Creation and Curationhttp://www.bethkanter.org/freeebooks/GoalsAudienceTesting/MeasuringOptimizingRepurposing
  • Creating and CuratingCrossoverLongFormShortForm
  • Exercise: Find A PartnerGoalAudienceTopicsFormatSources
  • What are the best practices of content curation?
  • Content Curation: The TechniqueFramework: Harold JarcheNetworked Learning Is Working SmarterSeekSenseShare
  • Seek• Define objective, audience, and topics• Organize sources• Use discovery tools• Scan more than you capture• Don’t share unless it adds great value• Discipline
  • Sense• Product: Blogpost, report, memo, presentation• Annotate, Archive, Apply• Add values to yournonprofit
  • Share• Feed your network asteady diet of good stuff• Comment on otherpeople’s stuff• Collaborative sense-making
  • Learn from Observing theMaster Curatorshttp://masternewmedia.org
  • Tools
  • From the Experts
  • Tweets links related to organization’s missionand work as a bipartisan advocacy organizationdedicated to making children and families apriority in federal policy and budget decisions.
  • The Universe Content Curation Toolshttp://bit.ly/curation-tools-Robin-Good
  • The Best Free and Easy To Use Toolshttp://netmediablog.com/top-10-tools-for-content-curation
  • Interactive Exercise: Curate the Curator1. Find a partner andlaptop2. Review Link in theScoop.It3. Create a curated list ofyour own of 3 resourceson list.ly4. Retitle, order, andannotate5. Tweet your list.ly withthe hashtag#13NTCcur8http://www.scoop.it/t/content-and-curation-for-nonprofits
  • Questions? Discussion?
  • One Minute of Silence: What is one idea that you can put intopractice next week?
  • Thank You!• Blog: bethkanter.org• Order New Book: amzn.to/measure-networknp• Twitter: @kanter• Facebook: facebook.com/beth.kanter.blog• Subscribe to my public updates: facebook.com/beth.kanter• Scoop.It: scoop.it/u/beth-kanter• Pinterest: pinterest.com/kanter
  • Will Coley• Blog at aquifermedia.com• Audio soundcloud.com/willcoley• Twitter @willcoley• Pinterest pinterest.com/willcoley• Tumblr citizens4immigrants.tumblr.com