Arts 2.0 Social Media for Arts People A Crash Course Beth Kanter Beth’s Blog Photo by eqqman

Beth Kanter: Offline Photo by Steve Goodman

http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com

Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation

Agenda Overview Morning – 10:00-12:30 What, Why, Strategies and Tools Afternoon – 1:30-4:00 Small Group Work Social Media 2.0 Game

Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

Let’s Create the Parking Lot Zkorb Flickr phot by zkrob

Ice Breaker One question you want answered today …

It’s okay to say no if …

Are there pressing organizational issues to address Are there effective or efficient ways to reach same outcomes Does your current/potential audience use social media Shiny Object Syndrome

Social media? Why should we care? Isn’t it just a fad? How do you explain to your ED or Board that it is important to pay attention to social media?

Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

How people are getting info to make decisions With my friends

Impact on Google Results

Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Impact on Google results Source for main stream media Digital natives

The Trust factor

Socializing online to get information to make decisions

Rapid Word of Mouth

Impact on Google results

Source for main stream media

Digital natives

Does your organization’s leadership understand why social media is important? How do you introduce new technologies, techniques, or strategies into your organization? What works? What doesn’t?

What are the patterns of success? (Cute Dog Theory)

How to be a top dog with social media …

Assess Audience Online Social Activities

Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

Discuss/set objectives first

Not a monologue

Listening

Conversation

Even difficult ones …

The audience wants a voice

Transparency

Source: Alan Levine – CogDog Blog Web 1.0

Web 2.0

Staff Roles

Mixing Social Media with Communications and Fundraising Strategies afrochild_0

“ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

“ I was a Facebook junkie before I was hired!”

Define a box Define a Box

Start small, reiterate over and over

The best advice from Wendy Harmon, Red Cross Blogger

A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.

A project that won’t take much time and relates to org goals.

Write down your successes.

Write down your challenges.

Ask the people you want to connect with whether they think your outreach and listening is valuable.

Watch other nonprofits and copy and remix for your next project.

Rinse, repeat.

It takes time

Listen Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

Let’s walk the line …. Ready Not Ready

The tools

Listening Participating Content Creation Community Building Technorati RSS Blogs Flickr Youtube Social Networks Twitter

Listening

A homeless person isn’t someone you pass on your way into a fancy restaurant

http://www.flickr.com/photos/smudie / RSS Reader

There are two ways to consume information on the web

Join the Conversation: Participate http://www.flickr.com/photos/vox /

http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization

“ Pittsburgh arts organizations have begun inviting local bloggers to events who then blog the Invitation and spread it via Twitter or Facebook” – Liz Perry

Content Creation

Storytelling …. Conversational ….

What should artists and arts organizations blog about?

Arts Blogs with personality included

Organizational Blogs

Mobile Blogs

Blog Communities

But, I am too busy making art!

Bad idea My .org

Find blogs Read blogs Comment on blogs Get bloggers to write about your program Write personal blog about your practice Internal org blog behind the firewall Org public blog – group authors Blogs by patients or clients as support service In order of amount of time/investment/complexity

Find blogs

Read blogs

Comment on blogs

Get bloggers to write about your program

Write personal blog about your practice

Internal org blog behind the firewall

Org public blog – group authors

Blogs by patients or clients as support service

It’s more than a site to print photos

Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha

Social Features

Start with an individual profile

Documentation

Groups: Engage and educate

Exhibitions

Community Building

Social Networking

Social Networks: How It Works 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha

Now I know all these people!

Where’s our target audience? -Ask them (surveys) -Field research -Analyze demographics of site What social networking site has my audience? How do they use technologies? What are they talking about? Who are they? What do they want?

What social networking site has my audience?

How do they use technologies?

What are they talking about?

Who are they?

What do they want?

Friendship Profile Content Outreach Workflow

Establish a routine and stick to it

Social Networking Platform

Dip in or Stay Hyper Connected

How Used?

July, 2007

October, 2007

December, 2007

57 donors Twitter Rally

Twitter Solicitation Technique

Agenda Overview Morning –10-12:30 What, Why, Strategies and Tools Afternoon – 1:30 -4:00 Small Group Work Social Media 2.0 Game

http://socialmedia.wikispaces.com/Social+media+game David Wilcox

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

Source: littleoslo.com - Blogpoly P= People O= Outcomes S= Strategy T= Tools Measurement

Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Audience, Adoption, Outcome, Strategy Choose Your Tools: What and why? One person to tell story from each group

Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!