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  • 1. Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities
    Beth Kanter, CEO ZoeticaCraigslist Bootcamp, August 2010
  • 2. Beth Kanter
    http://www.bethkanter.org
  • 3. Let’s Get Social!
    Hashtag: #netnon
    Wiki: http://networkednonprofit.wikispaces.com
    Book on Amazon: http://bit.ly/networkednp
  • 4. Share Pairs
    Introduce yourselves and your organizations
    How are you currently using social media?
    Photo by Franie
  • 5. The Networked Nonprofit
  • 6.
  • 7. The Books in p
  • 8. The Books in p
  • 9.
  • 10. What is a Networked Nonprofit?
  • 11. Why become a Networked Nonprofit?
  • 12. Complex social problems that outpace the capacity of any individual organization
    Photo by squeakymarmot
  • 13. In a networked world, nonprofits need to work less like this
    Source: David Armano The Micro-Sociology of Networks
  • 14. And more like this ….
    With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  • 15. Some nonprofits are born networked nonprofits, it is in their DNA ….
  • 16. Social Culture: Not Afraid of Letting Go Control
  • 17. Other nonprofits make that transition more slowly
  • 18. The Networked Nonprofit
  • 19. Three Themes and Some Nuts and Bolts ….
  • Theme 1: Social Culture
  • 22. Loss of control over their branding and marketing messages
    Dealing with negative comments
    Addressing personality versus organizational voice (trusting employees)
    Make mistakes
    Make senior staff too accessible
    Perception of wasted of time and resources
    Suffering from information overload already, this will cause more
  • 23. The Black Smoke Monster on LOST
  • 24.
  • 25.
  • 26. Leaders Experience Personal Use
  • 27. Describe results versus tools
  • 28. Making Social A Cultural Norm ….
  • 29.
  • 30.
  • 31. Codifying A Social Culture: Policy
    • Encouragement and support
    • 32. Why policy is needed
    • 33. Cases when it will be used, distributed
    • 34. Oversight, notifications, and legal implications
    • 35. Guidelines
    • 36. Identity and transparency
    • 37. Responsibility
    • 38. Confidentiality
    • 39. Judgment and common sense
    • 40. Best practices
    • 41. Tone
    • 42. Expertise
    • 43. Respect
    • 44. Quality
    • 45. Additional resources
    • 46. Training
    • 47. Operational Guidelines
    • 48. Escalation
    • 49. Policy examples available at wiki.altimetergroup.com
    Source: Charlene Li, Altimeter Group
  • 50. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
  • 51. Testing the policies: Refining, Educating
  • 52. Don’t moon anyone with a camera, unless you hide your face ….
  • 53.
  • 54. #Squirrel!
  • 55. Your organization has a social culture if ….
    Treats skepticism as a conversation starter, not stopper
    Leaders understand the power behind the tools
    Leaders are open to reverse mentoring if needed
    Describe results
    Social is the cultural norm
    Try it and fix it approach
    Value learning
    Social media policy is not just a piece of paper
  • 56. Reflection:
    How social is your organization’s culture?
    NOT AT ALL
    VERY
    Somewhere in between?
  • 57. Theme 2: Transparency
    Networked Nonprofits consider everyone inside and outside
    of the organization resources for helping them to achieve their goals
  • 58. The Nonprofit Fortress
  • 59. Transactionals
  • 60.
  • 61. Transparent
    Sponges
  • 62.
  • 63. Do we have to share everything?
  • 64.
  • 65. Share Pairs: If the default was open, what would you close?
    Photo by Steve Scott
  • 66. You want me to start Tweeting too?
    Simplicity: From scarcity to abundance …
  • 67. You have too much to do because you do too much
  • 68. Leverage your networks ..
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74. Share Pair: What could you do less of?
  • 75. Who is going to do the work?
  • 76. Three Models
  • 77.
  • 78. We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.
  • 79. Don’t do this to your intern ….
  • 80.
  • 81. The perfect intern might be already be in your network
  • 82. How many are hands-on with social media?
    How many manage someone who is doing the work?
    ADOLAS
  • 83. Oh Look, A Squirrel!
  • 84.
  • 85.
  • 86. What are the surefire ways to waste time with social media?
  • 87. How To Waste Your Time With Social Media
    Subscribe to too many blogsRead every tweet, Facebook Post and Status UpdateSetting up profiles on very social network known to mankindChecking your social media every 5 minutes
    Following or Friending too many people who are not part of your community
    Posting repeat messages
  • 88. #Squirrel!
    Photo by Craig Newmark
  • 89. Reflection
    Book Raffle: Write on index card include your name and email address
    Share PairPopcorn
  • 90. The Networked Nonprofit
    Book Signing12:15
  • 91. Beth Kanter
    http://www.bethkanter.org