Understanding  How Networked NonprofitsCan Transform Neighborhoods and Communities<br />Beth Kanter, CEO ZoeticaCraigslist...
Beth Kanter<br />http://www.bethkanter.org<br />
Let’s Get Social! <br />Hashtag: #netnon<br />Wiki: http://networkednonprofit.wikispaces.com<br />Book on Amazon:  http://...
Share Pairs<br />Introduce yourselves and your organizations<br />How are you currently using social media?<br />Photo by ...
The Networked Nonprofit<br />
The Books in p<br />
The Books in p<br />
What is a Networked Nonprofit?<br />
Why become a Networked Nonprofit?<br />
Complex social problems that outpace the capacity of any individual organization<br />Photo by squeakymarmot<br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks...
Some nonprofits are born networked nonprofits, it is in their DNA ….<br />
Social Culture:  Not Afraid of Letting Go Control<br />
Other nonprofits make that transition more slowly<br />
The Networked Nonprofit <br />
Three Themes and Some Nuts and Bolts ….<br /><ul><li>  Social Culture
  Transparency
  Simplicity</li></li></ul><li>Theme 1:  Social Culture<br />
Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality...
The Black Smoke Monster on LOST<br />
Leaders Experience Personal Use<br />
Describe results versus tools<br />
Making Social A Cultural Norm …. <br />
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<b...
Testing the policies:  Refining, Educating<br />
Don’t moon anyone with a camera, unless you hide your face ….<br />
#Squirrel! <br />
Your organization has a social culture if ….<br />Treats skepticism as a conversation starter, not stopper<br />Leaders un...
Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />
Theme 2: Transparency<br />Networked Nonprofits consider everyone inside and outside <br />of the organization resources f...
The Nonprofit Fortress<br />
Transactionals<br />
Transparent<br />Sponges<br />
Do we have to share everything?<br />
Share Pairs: If the default was open, what would you close?<br />Photo by Steve Scott<br />
You want me to start Tweeting too? <br /> Simplicity: From scarcity to abundance …<br />
You have too much to do because you do too much<br />
Leverage your networks ..<br />
Upcoming SlideShare
Loading in...5
×

Craigs List Boot Camp Presentation

1,426

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,426
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Craigs List Boot Camp Presentation

  1. 1. Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities<br />Beth Kanter, CEO ZoeticaCraigslist Bootcamp, August 2010<br />
  2. 2. Beth Kanter<br />http://www.bethkanter.org<br />
  3. 3. Let’s Get Social! <br />Hashtag: #netnon<br />Wiki: http://networkednonprofit.wikispaces.com<br />Book on Amazon: http://bit.ly/networkednp<br />
  4. 4. Share Pairs<br />Introduce yourselves and your organizations<br />How are you currently using social media?<br />Photo by Franie<br />
  5. 5. The Networked Nonprofit<br />
  6. 6.
  7. 7. The Books in p<br />
  8. 8. The Books in p<br />
  9. 9.
  10. 10. What is a Networked Nonprofit?<br />
  11. 11. Why become a Networked Nonprofit?<br />
  12. 12. Complex social problems that outpace the capacity of any individual organization<br />Photo by squeakymarmot<br />
  13. 13. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  14. 14. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  15. 15. Some nonprofits are born networked nonprofits, it is in their DNA ….<br />
  16. 16. Social Culture: Not Afraid of Letting Go Control<br />
  17. 17. Other nonprofits make that transition more slowly<br />
  18. 18. The Networked Nonprofit <br />
  19. 19. Three Themes and Some Nuts and Bolts ….<br /><ul><li> Social Culture
  20. 20. Transparency
  21. 21. Simplicity</li></li></ul><li>Theme 1: Social Culture<br />
  22. 22. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
  23. 23. The Black Smoke Monster on LOST<br />
  24. 24.
  25. 25.
  26. 26. Leaders Experience Personal Use<br />
  27. 27. Describe results versus tools<br />
  28. 28. Making Social A Cultural Norm …. <br />
  29. 29.
  30. 30.
  31. 31. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  32. 32. Why policy is needed
  33. 33. Cases when it will be used, distributed
  34. 34. Oversight, notifications, and legal implications
  35. 35. Guidelines
  36. 36. Identity and transparency
  37. 37. Responsibility
  38. 38. Confidentiality
  39. 39. Judgment and common sense
  40. 40. Best practices
  41. 41. Tone
  42. 42. Expertise
  43. 43. Respect
  44. 44. Quality
  45. 45. Additional resources
  46. 46. Training
  47. 47. Operational Guidelines
  48. 48. Escalation
  49. 49. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
  50. 50. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<br />
  51. 51. Testing the policies: Refining, Educating<br />
  52. 52. Don’t moon anyone with a camera, unless you hide your face ….<br />
  53. 53.
  54. 54. #Squirrel! <br />
  55. 55. Your organization has a social culture if ….<br />Treats skepticism as a conversation starter, not stopper<br />Leaders understand the power behind the tools<br />Leaders are open to reverse mentoring if needed<br />Describe results<br />Social is the cultural norm<br />Try it and fix it approach<br />Value learning<br />Social media policy is not just a piece of paper<br />
  56. 56. Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />
  57. 57. Theme 2: Transparency<br />Networked Nonprofits consider everyone inside and outside <br />of the organization resources for helping them to achieve their goals<br />
  58. 58. The Nonprofit Fortress<br />
  59. 59. Transactionals<br />
  60. 60.
  61. 61. Transparent<br />Sponges<br />
  62. 62.
  63. 63. Do we have to share everything?<br />
  64. 64.
  65. 65. Share Pairs: If the default was open, what would you close?<br />Photo by Steve Scott<br />
  66. 66. You want me to start Tweeting too? <br /> Simplicity: From scarcity to abundance …<br />
  67. 67. You have too much to do because you do too much<br />
  68. 68. Leverage your networks ..<br />
  69. 69.
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74. Share Pair: What could you do less of? <br />
  75. 75. Who is going to do the work?<br />
  76. 76. Three Models<br />
  77. 77.
  78. 78. We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.<br />
  79. 79. Don’t do this to your intern ….<br />
  80. 80.
  81. 81. The perfect intern might be already be in your network<br />
  82. 82. How many are hands-on with social media?<br />How many manage someone who is doing the work?<br />ADOLAS<br />
  83. 83. Oh Look, A Squirrel!<br />
  84. 84.
  85. 85.
  86. 86. What are the surefire ways to waste time with social media?<br />
  87. 87. How To Waste Your Time With Social Media<br />Subscribe to too many blogsRead every tweet, Facebook Post and Status UpdateSetting up profiles on very social network known to mankindChecking your social media every 5 minutes<br />Following or Friending too many people who are not part of your community<br />Posting repeat messages<br />
  88. 88. #Squirrel!<br />Photo by Craig Newmark<br />
  89. 89. Reflection<br />Book Raffle: Write on index card include your name and email address<br />Share PairPopcorn<br />
  90. 90. The Networked Nonprofit<br />Book Signing12:15<br />
  91. 91. Beth Kanter<br />http://www.bethkanter.org<br />

×