http://socialnetworking4nonprofits.wikispaces.com/

1. Our Grantees are on Facebook, Now
What?
Beth Kanter, Beth’s Blog
TAG
November, 2008

2. What I’m going to talk about …
• Social Networks: Fad?
• What are patterns of success for
nonprofits?
• Secrets of a Free Agent Social
Networker
• What are the organizational adoption
issues that foundations need to
address? (Marc Osten via Skype)

3. http://socialnetworking4nonprofits.wikispaces.com/

4. Beth Kanter: Free Agent Social Networker
Photo by Steve Goodman

5. http://beth.typepad.com
Profiles
&
Content in
Presence
many places
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising

11. How did that happened?

13. How are you currently
using social networks?
• I’m not using any social networking
sites
just for fun
• Just forpart of my degree workup with
fun to keep my
friends, family,learning (optional)
personal
or colleagues
professional development (required)
part of my job
• For professional networking and
relationships, or professional learning,
but not as a formal part of my job
• Part of my job

14. Why did you create your social networking profile?
Are you using social networks to get news of your industry
or profession?
Are you using social networks to get information about the
issues you fund?
If you had a purpose (fun, networking, or part of work), can
you think of the EXISTING grantee needs that it would
be useful?
Can you think of a grantee information need (as opposed to
the service needs above) that would be better met by a
real community than by you or the affinity meeting you
hold every quarter?

16. Is social networking a
radical once in a decade
technology that will
fundamentally change
how foundations and
nonprofits do their work?

17. IT perspective …

18. In the 70’s, it was mainframe computers

19. In the 80’s, it the PC

20. In the 1990s, it was the Internet

21. Today, it’s the “online social graph”

22. The online social graph is the
map being constructed by
social networking sites such
as Facebook, of every person
on the Internet and how they
are connected.

23. What makes the impact of the social graph different
than technologies from the previous decades?

25. With my friends
How people are getting info to make decisions

33. Ready to jump into the waters of online
social networking?

35. Some
planning
first!
Objective
Audience
Strategy
Time
Staffing
Policy
Experiment

36. Objective

37. Audience

38. Professional Networking: Your new rolodex?

39. Friendship Outreach
Profile Content
Workflow

40. Establish a routine and stick to it

42. Automated Content:
Friend Feed
Update Status/Photo
Original Content for FB
Share Other People’s FB
Content
Share Other People’s Off
FB Content

43. CAN, FAN, PAN

45. Objective: Research Channel

46. Research Channel ……
• Part of an overall listening strategy which
included monitoring blogs, twitter, etc
• Identified key listening goals/decisions
• Launched slowly over 6 months of small,
narrowly defined projects
• Team – reflection, discussion, internal
system – intergenerational trust
• First step before setting up organizational
presence

50. Marketing and Communication Goals

54. Rule of Thirds
Homebase One Way
Social

57. Engaging and educating

58. Organizing and
Mobilizing

59. Regular posting to profile and group
Effective in connecting to new people
Network with people in similar causes
Challenges - time

61. Used to drive traffic to the blog …

64. Staffing

65. “I was a Facebook junkie before I was
hired!”

67. Define a Box
Define a box

70. As part of your job ….

73. Difference perspectives based
on generations …

76. Facebook Fan Page

78. Start small, reiterate over and over

79. The best advice from Wendy
Harmon, Red Cross Blogger

80. Thank you