“ When the technology becomes boring, it becomes socially interesting” – Clay Shirky The connectedness of living in a networked, mobile world has become more a part our daily lives. These disruptive technologies are having a profound impact on the way nonprofits do their work, communicate with stakeholders, and deliver programs. Remember: Disruption is can be our friend …..
Share Pair: How are online social networks changing the way the nonprofits you support or your foundation does it work, delivers programs, fundraises, or communicates with stakeholders?
The Networked Nonprofit BE DO Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Relationships Learning Loops Trust Through Transparency Friending or Funding Simplicity Govern through Networks
Everyone in the organization uses social media to engage people inside and outside the organization to continuously learn how to improve programs, services, or reach communications goals. Social Culture
Sharing control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Privacy and Security concerns Suffering from information overload already, this will cause more
What are the conversation starters about social media that your organization needs to have?
Facebook Specific: Community Guidelines “ Girl Scouts of the USA welcomes interaction, discussion, commentary, questions and criticism but ask that comments are kept relevant and respectful. GSUSA reserves the right to remove comments or ban anyone who violates these guidelines. Personal attacks, inappropriate language, spamming and excessive posting will not be tolerated.”
Share Pair: What’s needed to scale social inside your organization?
Social media provided a twist to the ongoing negotiations between musicians and the DSO Musicians 22% cut Management 33% cut Detroit Symphony Strike: October, 2010
A louder mouthpiece inserted itself into the debate
“ Television news and newspapers write what they want, mostly one-sided,” says Allen. “Now we were able to get our message out to so many people.” – Ethan Allen, Orchestra Librarian
Don’t do this to them …. Make them part of your team Tasks Social Media Overview Account Creation/Customization Social Media Research Template Creation Blog Monitoring Blog Drafts Video Post Facebook Content Answer comments on Facebook Collect measurement data
Wendy Harman American Red Cross Create ROI Measurements Develop Internal Education and Training Apply Social Insights to the Strategic Plan Get Buy-In from Stakeholders Develops Listening and Monitoring Strategy Gets Tools and Technologies in place Facilitate policy and procedures Community manager Two Full-Time Staff Members
Metrics Monday: 30 Minutes Key Results: • increasing the movement size by increasing membership • garnering attention from all media through creative engagements • getting policies passed • working with aligned partner organizations • increasing capacity