tech soup Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup 6/14/2006 [email_address] www.techsoup.org

tech soup Goals for this talk Let you know what TechSoup is doing with CC licensing Let you know what challenges we faced (or will face in the future)

Let you know what TechSoup is doing with CC licensing

Let you know what challenges we faced (or will face in the future)

tech soup A little background on TechSoup Launched in 2000 Help nonprofits access technology and use it more effectively Content, Community, & Donated Products 129,000+ registered “My TechSoup” members 400,000+ visits per month Visitors from over 190 countries 450+ articles (and will be adding 200+ each year)

A little background on TechSoup

Launched in 2000

Help nonprofits access technology and use it more effectively

Content, Community, & Donated Products

129,000+ registered “My TechSoup” members

400,000+ visits per month

Visitors from over 190 countries

450+ articles (and will be adding 200+ each year)

tech soup So, what’s TechSoup doing with Creative Commons licensing? Make our content more useful for our constituents Enlist others in helping us distribute content Reach organizations we don’t know about Reduce time/cost of granting redistribution permission

So, what’s TechSoup doing with Creative Commons licensing?

Make our content more useful for our constituents

Enlist others in helping us distribute content

Reach organizations we don’t know about

Reduce time/cost of granting redistribution permission

tech soup How did we do it? Applied licensing terms on a per-article basis

How did we do it?

Applied licensing terms on a per-article basis

tech soup How did we do it? Added fields to our content management system

How did we do it?

Added fields to our content management system

tech soup Other CompuMentor projects

Other CompuMentor projects

tech soup Other CompuMentor projects http://www.netsquared.org

Other CompuMentor projects

tech soup The impact so far

tech soup The impact so far

tech soup Open issues Licensing tag may seem like gibberish to non-technical readers

Licensing tag may seem like gibberish to non-technical readers

tech soup Open issues “ Site” licensing terms versus “content” licensing terms is confusing

“ Site” licensing terms versus “content” licensing terms is confusing

tech soup Open issues Not sure how to deal with different license versions

Open issues

Not sure how to deal with different license versions

tech soup Open issues Not sure how to deal with articles that contain multiple components, each bearing their own licenses

Open issues

Not sure how to deal with articles that contain multiple components, each bearing their own licenses

tech soup Open issues “ Attribution” may be confusing

Open issues

“ Attribution” may be confusing

tech soup Open issues Inconsistent labeling

Open issues

Inconsistent labeling

tech soup Open issues Not sure how to deal with article updates We have no way to measure the true extent of distribution

Open issues

Not sure how to deal with article updates

We have no way to measure the true extent of distribution

tech soup Open issues Licensing tag may seem like gibberish to non-technical readers “ Site” licensing terms versus “content” licensing terms is confusing Not sure how to deal with different license versions Not sure how to deal with articles with multiple components each bearing their own licenses “ Attribution” is confusing Inconsistent labeling Not sure how to deal with article updates We have no way to measure the true extent of distribution

Licensing tag may seem like gibberish to non-technical readers

“ Site” licensing terms versus “content” licensing terms is confusing

Not sure how to deal with different license versions

Not sure how to deal with articles with multiple components each bearing their own licenses

“ Attribution” is confusing

Inconsistent labeling

Not sure how to deal with article updates

We have no way to measure the true extent of distribution

tech soup In conclusion Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address] www.techsoup.org There are challenges – but they’re not insurmountable Creative Commons licensing enables us to better serve nonprofits If you have ideas on how to resolve some of these issues, let’s chat If you know someone who would benefit from TechSoup’s content, encourage them to use it Thanks to Creative Commons and you for helping this happen

There are challenges – but they’re not insurmountable

Creative Commons licensing enables us to better serve nonprofits

If you have ideas on how to resolve some of these issues, let’s chat

If you know someone who would benefit from TechSoup’s content, encourage them to use it

Thanks to Creative Commons and you for helping this happen