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Contemporary Jewish Museum
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Contemporary Jewish Museum

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Transcript

  • 1. The Listening Experiment
  • 2. Objective
    Monitor existing social media streams to learn more about our online audience
  • 3. The Tools
    SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN
  • 4. Audience
    1,009 friends
    1,212 followers
    Jewish Individuals/Enthusiasts
    Arts/Cultural Institutions
    Press
    Jewish Institutions
    Arts/Cultural Enthusiasts
    Students
    Families
    Tourists
    NATIONAL & LOCAL
    Photographers
    320 group submissions
  • 5. Integrating Social Media into the Overall Marketing Plan
    eBlast
    Facebook
    Video
    Print
    PR
    Twitter
    #link
    Blog
  • 6. Key Learnings
    We’re in the Club!
  • 7. Key Learnings
  • 8. Key Learnings
    Don’t look desperate
    Doesn’t this event look fun????!!Will you be our friend?
    Please re-Tweet this or I’ll get fired.
  • 9. Key Learnings
    Maintain a Balance
  • 10. Next Steps
    Continue to LISTEN and ENGAGE our audience
    Continue one-to-one contact
    Identify who our INFLUENCERS are
    Identify who we want to ENGAGE that isn’t currently participating

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