The Social Media Game
Mixing Social Media with Fundraising Strategies
Beth Kanter, Beth’s Blog
Based on a game designed by David Wilcox

Enough about me, let’s talk about my blog!
Profiles
&
Content in
Presence
many places
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising

David Wilcox
http://socialmedia.wikispaces.com/Social+media+game

http://internet-fundraising.wikispaces.com/

http://http://www.nfp2.co.uk/

Take Aways
A basic understanding
Resources for further exploration
An idea or two for experimentation
http://www.flickr.com/photos/dslrninja/

Agenda
4. Let’s Play:
5. Summary & Share
Scenarios, cards, stories
3.
Overview of Tools
2.
Overview of
Social Media
1. Intros and Quick Poll
http://www.flickr.com/photos/john/

bethkanter.wikispaces.com
http://www.flickr.com/photos/gilgamesh/

Web 2 WHAT???
http://www.flickr.com/photos/raincitystudios/
Two Minute Poll

So, what the heck is this Social
Media stuff anyway?

Using the Internet to
instantly collaborate, share
information, and have a
conversation about ideas
we care about.

Anthropology
Professor
Michael Wesch
from the
University of
Kansas
explains it best
Let’s Watch!

What are
the core
themes?
http://www.flickr.com/photos/kk/

Finding Kindred Spirits and Support ….

Listening
http://www.flickr.com/photos/sookie/

Conversations
http://www.flickr.com/photos/vox/

Sharing Content for use and reuse

Openness
http://www.flickr.com/photos/ethanz/

Mindset change

y!
ss
e
sM
t’
I
http://www.flickr.com/photos/petroleumjelliffe/

Why did the .org cross the chasm?
http://www.flickr.com/photos/grendelkhan/

To Reach Outcomes!

INSERT NAME OF
COOL NEW SOCIAL
MEDIA TOOL

Now, where
did I toss that
postage
meter?

Traditional
Offline/Online
Tools
Media
Direct Mail Awareness
Awareness
Web Site Interest
Awareness
Interest
Email Newsletter Consideration
Interest
Consideration
CMS Awareness
Donate
Consideration
Donate
CRS Interest
Donate
Internet Advertising Consideration
SEO Donate
Online Donations

Awareness
Interest
Mixing Consideration
Awareness
Donate
Interest
Social Media Consideration
Donate
with
Fundraising
Strategies

“It's easy to get
wrapped up in the
excitement of bleeding
edge tools.
But what social change
organizations really
need is enterprise class
software that
meets their needs at
affordable prices.”

Web 2.0/Bleeding Edge or
Basic Needs and
Traditional Approaches?
It’s both/and not an either or!

They’re They are
comfortable future
with using new donors!
media!

Your new role!

You may encounter resistance
Our organization isn’t
ready for this
This is bullshit!
Are there any grownups working with you on
this?!
http://www.slideshare.net/revells

Jump in as an individual first!

Low Risk Experiments
http://www.flickr.com/photos/striatic

Results?

Blogs
Technorati
RSS
Tagging
Social Bookmarking
Flickr
Video Sharing
Wiki
Widgets
Creative Commons
User Generated Content
Mashup
Social Networking Sites
Twitter
Second Life

I don’t need
to read the
manual
first?
http://www.flickr.com/photos/tomthephotographer/

Outcome: Personal Learning
Blog
RSS
Tagging

Your Note Book
http://www.flickr.com/photos/brettlider/

Reflect about
your practice
Connect with
peers
Reading other
blogs
http://www.flickr.com/photos/kk/

Day Job

http://www.flickr.com/photos/alismith44/
Organize? PIM? How do I keep up?

There are two ways to consume information on the web

RSS Reader
http://www.flickr.com/photos/smudie/

Social Bookmarking

Findable

Reduce Email Clutter

What did you
What are some ways that
tag?
Nonprofits can pick the low
Take advantage of the social aspect of tagging

External Communication

Storytelling (with a blog)

Blog the Impact of
Giving!

Publicly advocate a point of view

From a different perspective

“The best blogs start
conversations,
they don’t control
them” – Seth Godin

But, we are too
busy saving the
whales!
http://www.flickr.com/photos/petelidwell/

Bad idea
My .org
Don’t go it alone .. A group blog
Start with reading blogs
Start with comment blogging

Read People’s
Minds
Win Their
Hearts
Free Market
Research!

How to find people
who are
passionate about
your cause
And have a
conversation with
them

A homeless
person isn’t
someone
you pass on
your way
into a fancy
restaurant

Storytelling (with photos & video)

Share the Face of your organization

Source: Creative Commons

Video Sharing Sites
It depends
on your
goal!

User-Generated Content

If you’re lucky might go viral

Social Networking Sites: Define

Who are the donors of the future?

It’s not just a social
networking site, it’s a
platform!

Why bother with other
social networking spaces?

Viewing American class
divisions through Facebook
and MySpace – Danah Boyd

“Over 14,000 profile views in 3 weeks.
500 NEW signups to our email list from MySpace”

Let a thousand flowers bloom …
Simple actions repeated
Respond quickly
Funnel to your web site

Personal
FundraisingTools
Donors become
messengers for your
cause

A web widget is
a small piece of
cut and paste
code that enables
a non-technical
web publisher to
easily pull in
content and
display it or add
interactive
features.
Source: http://blogs.zdnet.com/Hinchcliffe/?p=80

Source:
http://blogs.zdnet.com/Hinchcliffe/?p=80

Wikipedia pages
show up in the top
of search engine
pages
http://www.flickr.com/photos/infinitejeff/

Can focus your network’s power!

That’s dumbest thing I’ve ever heard of!

Fly-In for MS

Let’s Play!
Outcomes
Reach new audiences
and draw them to your
web site
Personal Learning
Source: littleoslo.com - Blogpoly

Small Groups with a pack of cards
Scenario and Context for outcome
Choose Your Tools: What and
why? Create a story!
One person to tell story from each
group
Let’s Play!
Source: littleoslo.com - Blogpoly

Don’t Forget!
http://bethkanter.wikispaces.com
It takes 21 days to make a habit – what one idea will you will implement? Write it
on a business card, give it to me, and I’ll email you in 21 days!

http://beth.typepad.com
Thank you!