New Leaders and Nonprofits in an Age of Social Media Beth Kanter, Beth’s Blog

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What I’m going to talk about today … Social Media – Yes or No? Patterns of Success A story

What I’m going to talk about today …

Social Media – Yes or No?

Patterns of Success

A story

http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com

Definition

Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

Should you jump into the waters of social media (or not?)

Stop, don’t drink (yet)…

Other pressing organizational issues to address? Other, more effective/efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?

Why social media is important ….

Why should we care?

Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

How people are getting info to make decisions With my friends

But what about in the next couple of years?

Impact on Google Results

Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Impact on Google results Source for main stream media Digital natives

The Trust factor

Socializing online to get information to make decisions

Rapid Word of Mouth

Impact on Google results

Source for main stream media

Digital natives

What are the patterns of success? (Cute Dog Theory)

How to be a top dog with social media …

Assess Audience Online Social Activities

Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want? But first you need to do some research ….

Discuss/set objectives first

Not a monologue

Listening

Conversation

Even difficult ones …

The audience wants a voice

Transparency

Source: Alan Levine – CogDog Blog Web 1.0

Web 2.0

Staff Roles

“ I was a Facebook junkie before I was hired!”

Mixing Social Media with Communications and Fundraising Strategies afrochild_0

“ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

Define a box Define a Box

Start small, reiterate over and over

The best advice from Wendy Harmon, Red Cross Blogger

A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.

A project that won’t take much time and relates to org goals.

Write down your successes.

Write down your challenges.

Ask the people you want to connect with whether they think your outreach and listening is valuable.

Watch other nonprofits and copy and remix for your next project.

Rinse, repeat.

It takes time

Listen Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

A story …

Contest Opens: December 13, 2007 3:00 PM

December 13, 2007 3:01 PM

I opened my Kimono

Strategy Make It Personal Theory Here’s an example …

“ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

Will that scale?

Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

Strategy: Stories

Strategy Three R’s of Network Weaving

Relationship Building

Rewards

Reciprocity

The Three R’s of Network Weaving In Action

Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

What’s more fun than a birthday party?

142 birthday wishes 125 people donated 180 views on “see me naked” photo

But my birthday was Jan. 11 th and we had 20 more days to go …

57 donors Twitter Rally

Twitter Solicitation Technique

24 hours before the contest ends We’re in 1 st Place

WooT! WooT!

Chan Piseth

Open the Kimono Make it personal Use the Ladder of Engagement Stories The Three R’s of Network Weaving Fun, Humor, Easy, Urgency, and Competitive Spirit Say thank you in creative ways Lessons Learned

Open the Kimono

Make it personal

Use the Ladder of Engagement

Stories

The Three R’s of Network Weaving

Fun, Humor, Easy, Urgency, and Competitive Spirit

Say thank you in creative ways

How do you top that?

Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends?

Thank you …