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  • http://www.flickr.com/photos/shapeshift/104263974/

Arts Summit: New Arts Leaders and Nonprofits in a time of social media Presentation Transcript

  • 1. New Leaders and Nonprofits in an Age of Social Media Beth Kanter, Beth’s Blog
  • 2.  
  • 3. Beth Kanter: Offline Photo by Steve Goodman
  • 4. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  • 5.
    • What I’m going to talk about today …
    • Social Media – Yes or No?
    • Patterns of Success
    • A story
  • 6. http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com
  • 7. Definition
  • 8. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
  • 9. Should you jump into the waters of social media (or not?)
  • 10.  
  • 11. Stop, don’t drink (yet)…
  • 12.  
  • 13. Other pressing organizational issues to address? Other, more effective/efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?
  • 14. Why social media is important ….
  • 15. Why should we care?
  • 16.  
  • 17. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp
  • 18. How people are getting info to make decisions With my friends
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. But what about in the next couple of years?
  • 28. Impact on Google Results
  • 29.  
  • 30. Why Important…
    • The Trust factor
    • Socializing online to get information to make decisions
    • Rapid Word of Mouth
    • Impact on Google results
    • Source for main stream media
    • Digital natives
  • 31. What are the patterns of success? (Cute Dog Theory)
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. How to be a top dog with social media …
  • 37. Assess Audience Online Social Activities
  • 38.  
  • 39.  
  • 40. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want? But first you need to do some research ….
  • 41.  
  • 42. Discuss/set objectives first
  • 43. Not a monologue
  • 44. Listening
  • 45. Conversation
  • 46. Even difficult ones …
  • 47. The audience wants a voice
  • 48.  
  • 49.  
  • 50. Transparency
  • 51.  
  • 52.  
  • 53. Source: Alan Levine – CogDog Blog Web 1.0
  • 54. Web 2.0
  • 55. Staff Roles
  • 56. “ I was a Facebook junkie before I was hired!”
  • 57.  
  • 58.  
  • 59. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
  • 60.  
  • 61. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
  • 62.  
  • 63. Define a box Define a Box
  • 64.  
  • 65.  
  • 66.  
  • 67.  
  • 68. Start small, reiterate over and over
  • 69. The best advice from Wendy Harmon, Red Cross Blogger
  • 70.
    • A project that won’t take much time and relates to org goals.
    • Write down your successes.
    • Write down your challenges.
    • Ask the people you want to connect with whether they think your outreach and listening is valuable.
    • Watch other nonprofits and copy and remix for your next project.
    • Rinse, repeat.
  • 71. It takes time
  • 72. Listen Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
  • 73. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  • 74. A story …
  • 75.  
  • 76.  
  • 77.  
  • 78. Contest Opens: December 13, 2007 3:00 PM
  • 79. December 13, 2007 3:01 PM
  • 80. I opened my Kimono
  • 81.  
  • 82. Strategy Make It Personal Theory Here’s an example …
  • 83. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
  • 84.  
  • 85.  
  • 86.  
  • 87. Will that scale?
  • 88. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
  • 89. Strategy: Stories
  • 90. Strategy Three R’s of Network Weaving
  • 91. Relationship Building
  • 92. Rewards
  • 93. Reciprocity
  • 94. The Three R’s of Network Weaving In Action
  • 95.  
  • 96. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
  • 97. What’s more fun than a birthday party?
  • 98.  
  • 99.  
  • 100.  
  • 101.  
  • 102.  
  • 103.  
  • 104.  
  • 105.  
  • 106.  
  • 107.  
  • 108.  
  • 109. 142 birthday wishes 125 people donated 180 views on “see me naked” photo
  • 110. But my birthday was Jan. 11 th and we had 20 more days to go …
  • 111.  
  • 112.  
  • 113.  
  • 114.  
  • 115.  
  • 116. 57 donors Twitter Rally
  • 117.  
  • 118. Twitter Solicitation Technique
  • 119.  
  • 120.  
  • 121.  
  • 122.  
  • 123. 24 hours before the contest ends We’re in 1 st Place
  • 124.  
  • 125.  
  • 126.  
  • 127.  
  • 128.  
  • 129.  
  • 130.  
  • 131.  
  • 132. WooT! WooT!
  • 133. Chan Piseth
  • 134.
    • Open the Kimono
    • Make it personal
    • Use the Ladder of Engagement
    • Stories
    • The Three R’s of Network Weaving
    • Fun, Humor, Easy, Urgency, and Competitive Spirit
    • Say thank you in creative ways
    Lessons Learned
  • 135.  
  • 136. How do you top that?
  • 137.  
  • 138.  
  • 139.  
  • 140. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends?
  • 141.  
  • 142.  
  • 143. Thank you …