Arts Museum San Jose

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  • http://www.flickr.com/photos/belowred/2086532499/sizes/l/
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • http://www.flickr.com/photos/nicmcphee/422442291/
  • Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change - was institutions now networks. http://www.flickr.com/photos/me_maya/171223061/
  • The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
  • The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • http://www.flickr.com/photos/24443965@N08/3639694353/
  • So what happens is that we treat this skepticism like the black smoke monster on LOST – we’re afraid to have those difficult conversations that gets us to a social culture.
  • How many LOST Fans? Pick your boggyman – the blob, the attack of the killer tomatoes
  • Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Qualities of Good Fans/LikersHere is a list of some of the most important qualities of fans of a brand’s Facebook Page. Some of these also translate to other social networks, including Twitter.Attention. When someone “likes” a Facebook Page, they are usually expressing their affinity for a product, brand, organization, individual or whatever or whomever is represented on the Page. But do they pay attention? In my mind, attention is, at its most basic, watching out for or noticing the status updates from brands in one’s newsfeed.Participation. Taking attention to the next level, a good fan responds to your status updates. They not only noticed but felt compelled to react in some way, usually with a “like” on the update or (better yet) with a comment.Interaction. Taking attention and participation even further, a good fan not only responds to your updates but comments on other fans’ comments.Leadership. There are some fans who rise to the top as organic leaders of the community that forms on a Facebook Page, most commonly on its Wall, but sometimes within Discussions. These are fans to watch closely and to consider rewarding over time.Loyalty. Once a fan is attentive, participates, interacts and start to take the lead in conversations, you are witnessing a powerful form of loyalty to your brand. They are going beyond simply being interested in the goods or services you are offering, but are willing to spend time and energy in the social space you’ve created to align themselves with you. Wow!Evangelism. Once you move past simple attention, your fans can easily become evangelists for your brand. What are you doing (in a transparent, generous and respectful manner) every step of the way to encourage this behavior? It is so easy to “share” what you like on Facebook. What are you doing that is worthy of sharing?Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand./how-to-convert-your-facebook-superfans-into-brand-ambassadors/
  • Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand.
  • http://www.flickr.com/photos/11356857@N08/4521057776/
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv

Transcript

  • 1. Becoming A Networked Museum
    Beth Kanter, Visiting Scholar, Packard FoundationOctober, 2010
  • 2. Beth Kanter
    http://www.bethkanter.org
  • 3. http://bit.ly/networkednp
  • 4. What is a Networked Nonprofit?
  • 5. Why become a Networked Museum?
  • 6. Networks reduce the burden and leverage resources
  • 7. The Networked Nonprofit
  • 8. In a networked world, nonprofits need to work less like this
    Source: David Armano The Micro-Sociology of Networks
  • 9. And more like this ….
    Some nonprofits are born this way, others have to make the transition … slowly ..
    With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  • 10. Social Culture: Not Afraid of Letting Go Control
  • 11. Theme 1: Social Culture
  • 12. Loss of control over their branding and marketing messages
    Dealing with negative comments
    Addressing personality versus organizational voice (trusting employees)
    Make mistakes
    Make senior staff too accessible
    Perception of wasted of time and resources
    Suffering from information overload already, this will cause more
  • 13. The Black Smoke Monster on LOST
  • 14.
  • 15.
  • 16. Codifying A Social Culture: Policy
    • Encouragement and support
    • 17. Why policy is needed
    • 18. Cases when it will be used, distributed
    • 19. Oversight, notifications, and legal implications
    • 20. Guidelines
    • 21. Identity and transparency
    • 22. Responsibility
    • 23. Confidentiality
    • 24. Judgment and common sense
    • 25. Best practices
    • 26. Tone
    • 27. Expertise
    • 28. Respect
    • 29. Quality
    • 30. Additional resources
    • 31. Training
    • 32. Operational Guidelines
    • 33. Escalation
    • 34. Policy examples available at wiki.altimetergroup.com
    Source: Charlene Li, Altimeter Group
  • 35. Personal Use: Specific guidelines and encouragement to scale
  • 36. Empower all staff , board, and stakeholders
  • 37.
  • 38. It’s a like, it’s a comment, it’s a wall post, it’s a status update, no it is Superfan!
  • 39. SuperfanEvangelism
    Birth of a Super Fan by Aliza Sherman
  • 40. How can you leverage love?
    TrackRecognizeSurveyEvaluate
    Proposal/ToolsEngage and Amplify
    Evangelism
  • 41. Conversation starters
    Playful
    Visual
    Rolling interaction
    Deep Engagement
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Thank you!
    bit.ly/networkednp