tech soup Creative Commons Licensing Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup [email_address] www.techsoup.org

tech soup Goals for this session: Give you an overview of what Creative Commons licensing is and why it might be beneficial to your organization. Let you know what TechSoup is doing with CC licensing, how we did it, and what challenges we faced Discussion about how others in the room are using CC licensing Answer as many of your questions as possible

Give you an overview of what Creative Commons licensing is and why it might be beneficial to your organization.

Let you know what TechSoup is doing with CC licensing, how we did it, and what challenges we faced

Discussion about how others in the room are using CC licensing

Answer as many of your questions as possible

tech soup A little background on TechSoup: Launched in 2000 Help nonprofits access technology and use it more effectively Content, Community, & Donated Products 129,000+ registered “My TechSoup” members 500,000+ visits per month Visitors from over 190 countries 550+ articles (adding 150+ each year)

A little background on TechSoup:

Launched in 2000

Help nonprofits access technology and use it more effectively

Content, Community, & Donated Products

129,000+ registered “My TechSoup” members

500,000+ visits per month

Visitors from over 190 countries

550+ articles (adding 150+ each year)

tech soup What is Creative Commons? An organization (www.creativecommons.org) A scheme for licensing content to others for reuse (“content sharing”) Not a replacement for copyrights.

What is Creative Commons?

An organization (www.creativecommons.org)

A scheme for licensing content to others for reuse (“content sharing”)

Not a replacement for copyrights.

tech soup How does CC licensing help nonprofits? Reduce time and cost of granting permission Enlist constituents and other organizations in helping you spread your message Reach constituents outside of your immediate circle Access to free content

How does CC licensing help nonprofits?

Reduce time and cost of granting permission

Enlist constituents and other organizations in helping you spread your message

Reach constituents outside of your immediate circle

Access to free content

tech soup So, why is TechSoup using CC licensing? Uh, were you paying attention to the last slide? :-)

So, why is TechSoup using CC licensing?

Uh, were you paying attention to the last slide? :-)

tech soup The licensing spectrum: All Rights Reserved Creative Commons noncommercial use only, no derivatives allowed ...four other CC licenses... commercial use ok, derivatives ok Public Domain

The licensing spectrum:

All Rights Reserved

Creative Commons

noncommercial use only, no derivatives allowed

...four other CC licenses...

commercial use ok, derivatives ok

Public Domain

tech soup The six types of Creative Commons licenses: Re-CC? Modifiable? Allow Profit? derivatives ok commercial 6 Share alike derivatives ok commercial 5 no derivatives commercial 4 derivatives ok noncommercial 3 Share alike derivatives ok noncommercial 2 no derivatives noncommercial 1

tech soup What license did TechSoup choose? Applied licensing terms on a per-article basis

What license did TechSoup choose?

Applied licensing terms on a per-article basis

tech soup How did we do it? Added fields to our content management system

How did we do it?

Added fields to our content management system

tech soup Other CompuMentor projects

Other CompuMentor projects

tech soup Other CompuMentor projects http://www.netsquared.org

Other CompuMentor projects

tech soup The impact so far

tech soup The impact so far

tech soup Open issues Licensing tag may seem like gibberish to non-technical readers

Licensing tag may seem like gibberish to non-technical readers

tech soup Open issues “ Site” licensing terms versus “content” licensing terms is confusing

“ Site” licensing terms versus “content” licensing terms is confusing

tech soup Open issues Not sure how to deal with different license versions

Open issues

Not sure how to deal with different license versions

tech soup Open issues Not sure how to deal with articles that contain multiple components, each bearing their own licenses

Open issues

Not sure how to deal with articles that contain multiple components, each bearing their own licenses

tech soup Open issues “ Attribution” may be confusing

Open issues

“ Attribution” may be confusing

tech soup Open issues Inconsistent labeling

Open issues

Inconsistent labeling

tech soup Open issues Not sure how to deal with article updates We have no way to measure the true extent of distribution

Open issues

Not sure how to deal with article updates

We have no way to measure the true extent of distribution

tech soup Working on solutions to these challenges Creative Commons Publishers Association http://ccpa.wikispaces.com

Working on solutions to these challenges

Creative Commons Publishers Association http://ccpa.wikispaces.com

tech soup To summarize; Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address] www.techsoup.org Creative Commons licensing enables us to better serve our constituents There are challenges – but they’re not insurmountable If you know someone who would benefit from TechSoup’s content, encourage them to use it Thanks to the Creative Commons organization and you for helping this happen

Creative Commons licensing enables us to better serve our constituents

There are challenges – but they’re not insurmountable

If you know someone who would benefit from TechSoup’s content, encourage them to use it

Thanks to the Creative Commons organization and you for helping this happen