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Amit's Creative Commons Affinity Group Presentation


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  • 1. tech soup Creative Commons Licensing Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup [email_address]
  • 2. tech soup Goals for this session:
      • Give you an overview of what Creative Commons licensing is and why it might be beneficial to your organization.
      • Let you know what TechSoup is doing with CC licensing, how we did it, and what challenges we faced
      • Discussion about how others in the room are using CC licensing
      • Answer as many of your questions as possible
  • 3. tech soup
    • A little background on TechSoup:
      • Launched in 2000
      • Help nonprofits access technology and use it more effectively
      • Content, Community, & Donated Products
      • 129,000+ registered “My TechSoup” members
      • 500,000+ visits per month
      • Visitors from over 190 countries
      • 550+ articles (adding 150+ each year)
  • 4. tech soup
    • What is Creative Commons?
      • An organization (
      • A scheme for licensing content to others for reuse (“content sharing”)
      • Not a replacement for copyrights.
  • 5. tech soup
    • How does CC licensing help nonprofits?
      • Reduce time and cost of granting permission
      • Enlist constituents and other organizations in helping you spread your message
      • Reach constituents outside of your immediate circle
      • Access to free content
  • 6. tech soup
    • So, why is TechSoup using CC licensing?
      • Uh, were you paying attention to the last slide? :-)
  • 7. tech soup
    • The licensing spectrum:
      • All Rights Reserved
      • Creative Commons
        • noncommercial use only, no derivatives allowed
        • ...four other CC licenses...
        • commercial use ok, derivatives ok
      • Public Domain
  • 8. tech soup The six types of Creative Commons licenses: Re-CC? Modifiable? Allow Profit? derivatives ok commercial 6 Share alike derivatives ok commercial 5 no derivatives commercial 4 derivatives ok noncommercial 3 Share alike derivatives ok noncommercial 2 no derivatives noncommercial 1
  • 9. tech soup
    • What license did TechSoup choose?
      • Applied licensing terms on a per-article basis
  • 10. tech soup
    • How did we do it?
      • Added fields to our content management system
  • 11. tech soup
    • Other CompuMentor projects
  • 12. tech soup
    • Other CompuMentor projects
  • 13. tech soup The impact so far
  • 14. tech soup The impact so far
  • 15. tech soup Open issues
    • Licensing tag may seem like gibberish to non-technical readers
  • 16. tech soup Open issues
    • “ Site” licensing terms versus “content” licensing terms is confusing
  • 17. tech soup
    • Open issues
      • Not sure how to deal with different license versions
  • 18. tech soup
    • Open issues
      • Not sure how to deal with articles that contain multiple components, each bearing their own licenses
  • 19. tech soup
    • Open issues
      • “ Attribution” may be confusing
  • 20. tech soup
    • Open issues
      • Inconsistent labeling
  • 21. tech soup
    • Open issues
      • Not sure how to deal with article updates
      • We have no way to measure the true extent of distribution
  • 22. tech soup
    • Working on solutions to these challenges
      • Creative Commons Publishers Association
  • 23. tech soup To summarize; Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address]
      • Creative Commons licensing enables us to better serve our constituents
      • There are challenges – but they’re not insurmountable
      • If you know someone who would benefit from TechSoup’s content, encourage them to use it
      • Thanks to the Creative Commons organization and you for helping this happen