Amit's Creative Commons Affinity Group Presentation


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Amit's Creative Commons Affinity Group Presentation

  1. 1. tech soup Creative Commons Licensing Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup [email_address]
  2. 2. tech soup Goals for this session: <ul><ul><li>Give you an overview of what Creative Commons licensing is and why it might be beneficial to your organization. </li></ul></ul><ul><ul><li>Let you know what TechSoup is doing with CC licensing, how we did it, and what challenges we faced </li></ul></ul><ul><ul><li>Discussion about how others in the room are using CC licensing </li></ul></ul><ul><ul><li>Answer as many of your questions as possible </li></ul></ul>
  3. 3. tech soup <ul><li>A little background on TechSoup: </li></ul><ul><ul><li>Launched in 2000 </li></ul></ul><ul><ul><li>Help nonprofits access technology and use it more effectively </li></ul></ul><ul><ul><li>Content, Community, & Donated Products </li></ul></ul><ul><ul><li>129,000+ registered “My TechSoup” members </li></ul></ul><ul><ul><li>500,000+ visits per month </li></ul></ul><ul><ul><li>Visitors from over 190 countries </li></ul></ul><ul><ul><li>550+ articles (adding 150+ each year) </li></ul></ul>
  4. 4. tech soup <ul><li>What is Creative Commons? </li></ul><ul><ul><li>An organization ( </li></ul></ul><ul><ul><li>A scheme for licensing content to others for reuse (“content sharing”) </li></ul></ul><ul><ul><li>Not a replacement for copyrights. </li></ul></ul>
  5. 5. tech soup <ul><li>How does CC licensing help nonprofits? </li></ul><ul><ul><li>Reduce time and cost of granting permission </li></ul></ul><ul><ul><li>Enlist constituents and other organizations in helping you spread your message </li></ul></ul><ul><ul><li>Reach constituents outside of your immediate circle </li></ul></ul><ul><ul><li>Access to free content </li></ul></ul>
  6. 6. tech soup <ul><li>So, why is TechSoup using CC licensing? </li></ul><ul><ul><li>Uh, were you paying attention to the last slide? :-) </li></ul></ul>
  7. 7. tech soup <ul><li>The licensing spectrum: </li></ul><ul><ul><li>All Rights Reserved </li></ul></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><ul><li>noncommercial use only, no derivatives allowed </li></ul></ul></ul><ul><ul><ul><li>...four other CC licenses... </li></ul></ul></ul><ul><ul><ul><li>commercial use ok, derivatives ok </li></ul></ul></ul><ul><ul><li>Public Domain </li></ul></ul>
  8. 8. tech soup The six types of Creative Commons licenses: Re-CC? Modifiable? Allow Profit? derivatives ok commercial 6 Share alike derivatives ok commercial 5 no derivatives commercial 4 derivatives ok noncommercial 3 Share alike derivatives ok noncommercial 2 no derivatives noncommercial 1
  9. 9. tech soup <ul><li>What license did TechSoup choose? </li></ul><ul><ul><li>Applied licensing terms on a per-article basis </li></ul></ul>
  10. 10. tech soup <ul><li>How did we do it? </li></ul><ul><ul><li>Added fields to our content management system </li></ul></ul>
  11. 11. tech soup <ul><li>Other CompuMentor projects </li></ul>
  12. 12. tech soup <ul><li>Other CompuMentor projects </li></ul>
  13. 13. tech soup The impact so far
  14. 14. tech soup The impact so far
  15. 15. tech soup Open issues <ul><li>Licensing tag may seem like gibberish to non-technical readers </li></ul>
  16. 16. tech soup Open issues <ul><li>“ Site” licensing terms versus “content” licensing terms is confusing </li></ul>
  17. 17. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Not sure how to deal with different license versions </li></ul></ul>
  18. 18. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Not sure how to deal with articles that contain multiple components, each bearing their own licenses </li></ul></ul>
  19. 19. tech soup <ul><li>Open issues </li></ul><ul><ul><li>“ Attribution” may be confusing </li></ul></ul>
  20. 20. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Inconsistent labeling </li></ul></ul>
  21. 21. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Not sure how to deal with article updates </li></ul></ul><ul><ul><li>We have no way to measure the true extent of distribution </li></ul></ul>
  22. 22. tech soup <ul><li>Working on solutions to these challenges </li></ul><ul><ul><li>Creative Commons Publishers Association </li></ul></ul>
  23. 23. tech soup To summarize; Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address] <ul><ul><li>Creative Commons licensing enables us to better serve our constituents </li></ul></ul><ul><ul><li>There are challenges – but they’re not insurmountable </li></ul></ul><ul><ul><li>If you know someone who would benefit from TechSoup’s content, encourage them to use it </li></ul></ul><ul><ul><li>Thanks to the Creative Commons organization and you for helping this happen </li></ul></ul>