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10 Simple Steps to Associaiton 2.0
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10 Simple Steps to Associaiton 2.0



for NCNA webinar

for NCNA webinar
A remix of Marnie Webb's 10 Ways To Use Web 2.0 to Change the World



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10 Simple Steps to Associaiton 2.0 10 Simple Steps to Associaiton 2.0 Presentation Transcript

  • 10 Simple Steps to Association 2.0 http://www.flickr.com/photos/thomashawk/
  • I am a trainer, coach, and consultant to nonprofits in the area of effective technology use. “ I am not a techie. I only pretend to play on my blog, Beth’s Blog!” Beth Kanter
  • Just Words
  • A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or causes we care about.  It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit ….  Even an activist or citizen philanthropist! So, what is this Web 2.0 Stuff anyway?
  • http://www.flickr.com/photos/grendelkhan/ Why did the .org cross the chasm?
  • To Reach Outcomes!
  • Insert words like …. Second Life My Space Social Media Tagging
  • “ It's easy to get wrapped up in the excitement of bleeding edge tools. But what social change organizations really need is enterprise class software that meets their needs at affordable prices.”
  • It’s both/and not an either or! Web 2.0/Bleeding Edge or Basic Needs?
  • What does this look like for nonprofit organizations?
  • Low Risk Experiments http://www.flickr.com/photos/striatic
  • Step 1: Find People
  • How to find people who are passionate about your organization’s topics http://www.technorati.com/blogs/
  • http://www.flickr.com/photos/captainpsyko/ Staff Recruitment
  • Step 2: Find out what people are saying or thinking about your organization or issue area
  • Same tool, just use the main search to find out what people are thinking
  • A homeless person isn’t someone you pass on your way into a fancy restaurant
  • Benefit Value Metric
  • Step 3: Scatter bread crumbs http://www.flickr.com/photos/notraces/
  • The ability to have a conversation
  • Step 4: Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/
  • http://www.flickr.com/photos/kk/
  • http://www.flickr.com/photos/smudie / RSS Reader
  • Step 5: Use Tagging
  • Reduce Email Clutter
  • What are some ways that Nonprofits can pick the low Take advantage of the social aspects of tagging What did you tag?
  • Social Bookmarking
  • Step 6: Share the Face of your organization
  • http://www.flickr.com/photos/striatic/ Step 7: Use Flickr for FREE visuals for presentations
  • Source: Creative Commons
  • Step 8: Set your content free, or at least make it link friendly http://www.flickr.com/photos/sararichards/
  • http://www.flickr.com/photos/sd/ Step 9: Open Tools
  • Engage the Developer Community http://www.flickr.com/photos/samuel-cottingham/
  • http://www.flickr.com/photos/gracewong / Step 10: Share your path