10 Simple Steps to Association 2.0 http://www.flickr.com/photos/thomashawk/

I am a trainer, coach, and consultant to nonprofits in the area of effective technology use. “ I am not a techie. I only pretend to play on my blog, Beth’s Blog!” Beth Kanter

Just Words

A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. Even an activist or citizen philanthropist! So, what is this Web 2.0 Stuff anyway?

http://www.flickr.com/photos/grendelkhan/ Why did the .org cross the chasm?

To Reach Outcomes!

Insert words like …. Second Life My Space Social Media Tagging

“ It's easy to get wrapped up in the excitement of bleeding edge tools. But what social change organizations really need is enterprise class software that meets their needs at affordable prices.”

It’s both/and not an either or! Web 2.0/Bleeding Edge or Basic Needs?

What does this look like for nonprofit organizations?

Low Risk Experiments http://www.flickr.com/photos/striatic

Step 1: Find People

How to find people who are passionate about your organization’s topics http://www.technorati.com/blogs/

http://www.flickr.com/photos/captainpsyko/ Staff Recruitment

Step 2: Find out what people are saying or thinking about your organization or issue area

Same tool, just use the main search to find out what people are thinking

A homeless person isn’t someone you pass on your way into a fancy restaurant

Benefit Value Metric

Step 3: Scatter bread crumbs http://www.flickr.com/photos/notraces/

The ability to have a conversation

Step 4: Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/

http://www.flickr.com/photos/kk/

http://www.flickr.com/photos/smudie / RSS Reader

Step 5: Use Tagging

Reduce Email Clutter

What are some ways that Nonprofits can pick the low Take advantage of the social aspects of tagging What did you tag?

Social Bookmarking

Step 6: Share the Face of your organization

http://www.flickr.com/photos/striatic/ Step 7: Use Flickr for FREE visuals for presentations

Source: Creative Commons

Step 8: Set your content free, or at least make it link friendly http://www.flickr.com/photos/sararichards/

http://www.flickr.com/photos/sd/ Step 9: Open Tools

Engage the Developer Community http://www.flickr.com/photos/samuel-cottingham/

http://www.flickr.com/photos/gracewong / Step 10: Share your path