Youth TGI brochure

Youth TGI Enhanced understanding of the GB youth market Enhance the definition and understanding of young target groups Gain insight into markets driven by pester power Communicate effectively across the youth market Discover the trends that will influence the markets of the future Identify significant changes amongst kids as they grow older Details overleaf > > >

Youth TGI Youth TGI is a biannual nationally-representative survey of 7-19 year-olds in Britain, collecting data from 6,000 kids each year. Established in 1993, Youth TGI provides valuable single-source insight into the 7-19 market through: • Demographics • Product usage • Media habits • Leisure activities • Attitudes Understanding kids Finding efficient communication channels to hit the target To gain a deeper understanding of kids, Youth TGI provides valuable Youth TGI provides extensive insights insights into their world through the into above and below the line media measurement of attitudes and main consumption habits in the youth concerns. Respondents are asked market. Media budget allocations over 200 attitude statements as will be more efficiently used and well as measuring the concerns of distributed as Youth TGI highlights the young people towards broad issues most effective ways to communicate such as drugs, terrorism, exams and with different sub-groups of kids. In unemployment. Additional questions addition to providing a wealth of media are asked about what is important consumption data, Youth TGI also to them in life, where they turn for highlights kids’ opinions of specific advice and which celebrities they communication channels. admire and hate. Finding the right media mix that This deeper understanding is crucial resonates with a target group is crucial in creating marketing strategies to fully engaging them. For example, which truly engage with the intended kids who are frequent buyers of new target audience. trainers are most likely to be influenced by satellite/digital TV whereas regular music buyers are more likely to trust cinema. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

Youth TGI brochure

by Kantar Media UK on Jul 29, 2010

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Youth TGI brochure — Document Transcript