TGRs brochure

Target Group Ratings (TGRs) Currency data to enhance the planning, buying and selling of TV airtime Analyse TV audiences beyond simple demographics (brand & product use, lifestyles etc) Maximise sales revenue from TV channels by uncovering new efficiencies Exploit data more tailored to client needs and understand more about their targets Reduce budget wastage by identifying more subtle and relevant targets Details overleaf > > >

Target Group Ratings (TGRs) Target Group Ratings is a nationally representative survey of adults (aged 16+) in Britain, released twice a year. It is created by fusing TGI on to BARB (the currency measure of TV audiences in the UK). Since BARB only provides demographic information about TV audiences, the addition of TGI data creates an enhanced currency that brings out far more subtleties in TV viewing audiences, including: • Product usage • Media habits • Leisure activities • Lifestyles • Attitudes TV audience insight beyond demographics There have never been more TV choices for the viewer and consequently clients demand the most efficient targeting of existing and potential customers to reduce media wastage in such a cluttered and competitive market. Targeting with TGRs rather than BARB data alone can add immeasurably to the efficiency of a campaign. For example, if targeting Xbox 360 owners without TGRs, the planner might select a target of men aged 16-34 as a surrogate for Xbox 360 owners. However, the viewing pattern across the day for Xbox 360 owners differs quite markedly from the surrogate audience of 16-34 men. Late evening is a particularly efficient time for reaching Xbox 360 owners on ITV1. Not only is this valuable information for the planner trying to achieve efficiencies, but also for the sales person seeking to maximise the value of their airtime. TGRs data is capable of further valuable insights, including an application within optimisation software which allows the user to identify the most effective way of reaching a target group. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

TGRs brochure

by Kantar Media UK on Jul 29, 2010

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 35

Statistics

TGRs brochure — Document Transcript

http://kantarmedia-tgigb.com	34
http://translate.googleusercontent.com	1