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Tgi worldpanel insert

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  • 1. TGI Worldpanel A common language linking the media industry and their clients Understand the consumers of almost any FMCG brand Define your clients’ targets based on their purchase behaviour and brand expenditure Fine tune category targeting by retailer Extensive brand coverage on a sample of 30,000 main shoppers Details overleaf > > >
  • 2. TGI WorldpanelTGI Worldpanel brings together the scanned FMCG household purchase data of KantarWorldpanel panellists with the full broad range of consumer insight available on TGI.The Kantar Worldpanel sample of 25,000 is fused to c. 30,000 ‘main shoppers’ from theTGI study sample.Beyond simple buying information, the purchase data encompasses average spend bycategory and where people shop across specific categories. Combined with TGI data,this creates an extremely robust dataset offering an unprecedented level of insight intothose who purchase FMCG brands in Britain, including:• Demographics• Product usage• Media habits• Leisure activities• AttitudesTwo industries –one language A ‘holy grail’ of insightBrand owners and manufacturers By bringing together two of the leadingtend to think specifically in terms consumer insight services within theirof purchasers of their products. respective industries, TGI WorldpanelHowever, media agencies and offers extremely detailed and wideowners tend to think more in terms ranging information on the purchasersof product consumers and their of literally thousands of everydaywider behaviour. brands.By combining purchase data This provides marketers with a wealthwith broad consumer insight, TGI of insight into understanding theWorldpanel allows – for the first time motivations – and the best ways of– the two industries to define targets reaching – those who purchase evenin the same way and to talk each the most niche FMCG brands.other’s language. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com