TGI Republic of Ireland brochure

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Ireland, mr, research, wpp, kantar, kantar media, TGI

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TGI Republic of Ireland brochure

  1. 1. TGI Republic of Ireland The measure of understanding Define and reach target groups in Ireland Understand consumption and behaviour particular to the Irish consumer Achieve effective communication across the market Stay ahead of market trends and dynamics Gain insights through tailored segmentations Details overleaf > > >
  2. 2. TGI Republic of Ireland TGI Republic of Ireland is an annual nationally-representative survey of adults aged 15+ based on a sample of 3,000. Established in 1994, TGI Republic of Ireland provides valuable insight into the Irish market through measurement of • Demographics • Product usage • Media habits • Leisure activities • Attitudes TGI also releases a pan-Ireland 32-counties dataset, allowing cross-border targeting. Tailored insight Reaching the target TGI Republic of Ireland data has a wide Extensive coverage of local, national and range of media planning and buying international media brands complements applications and can also be used by in-depth questions about media usage marketers to gain detailed, actionable and daily consumption. The survey insight into particular target groups. measures both above-the-line and below-the-line media including ambient For example, analysis of TV audiences and direct mail. by genre can help inform and support lucrative sponsorship deals. Irish Media engagement and attitude adults who especially choose to statements go beyond consumption watch Current Affairs programmes to examine the factors that drive are 20% more likely to be heavy wine media choice and ad-receptivity. The consumers and 30% more likely to addition of named websites allows have three or more savings accounts. 360° understanding of the consumer In contrast those who choose to watch media mix. House and Home shows are 30% more likely to be heavy consumers of packet tea. Tapping into these synergies can help marketers achieve genuine return on investment. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

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