TGI Northern Ireland brochure

TGI Northern Ireland The measure of understanding Define and reach target groups in Northern Ireland Understand consumption and behaviour particular to the Northern Irish consumer Achieve effective communication across the market Stay ahead of market trends and dynamics Gain insight through tailored segmentations Details overleaf > > >

TGI Northern Ireland TGI Northern Ireland is an annual representative survey of adults aged 15+ in NI, based on a sample of 2,000. Established in 1994, Northern Ireland provides valuable insight into the Irish market through measurement of: • Demographics • Product usage • Media habits • Leisure activities • Attitudes TGI also releases a pan-Ireland 32-counties dataset allowing cross-border targeting and a combined UK database combining Northern Irish and GB data. Tailored insight Reaching the target TGI Northern Ireland data has a Extensive coverage of local, national and wide range of media planning and international media brands complements buying applications and can also help in-depth questions about media usage marketers understand the crucial ‘why’ and daily consumption. The survey of consumer purchase decision-making. measures both above-the-line and below- the-line media including ambient and For example, those considering buying direct mail. a Renault are more likely to cite ease of parking and interior space / functionality Media engagement and attitude statements as the most important factors in their go beyond consumption to examine the previous car purchase. In contrast those factors that drive media choice and ad- considering buying a Volkswagen are receptivity. The addition of named websites more likely to have been influenced allows 360° understanding of the consumer by company reputation. This kind of media mix. information can help marketers not only to maximise customer retention but also to realise new sales. Similar purchase influencer data is available across a wide range of sectors and can be cross-analysed against the full set of TGI variables. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

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TGI Northern Ireland brochure

by Kantar Media UK on Jul 29, 2010

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TGI Northern Ireland brochure — Document Transcript