Premier TGI brochure

Premier TGI Comprehensive insights into Great Britain’s most upmarket and affluent consumers Acquire in-depth insights into those in the highest social grades and with the greatest spending power Target business people, assess their value and where they source business information Market to the right mix of affluent adults based on their propensity to spend and ability to buy Evaluate which media vehicles best reach this notoriously hard-to-reach premium market Details overleaf > > >

Premier TGIPremier TGI is an annual survey of adults (aged 20+) in Great Britain who have either ahousehold income or savings and investments of £50,000+ or who are in the top AB-social grades. The survey is based on a robust sample of c.6,500.By allowing you to gain in-depth insights into both those in the higher social grades andthose with the greatest spending power, Premier TGI gives you a fuller picture of thepremium market.Established in 1987, for well over 20 years Premier TGI has provided valuable single-source insights in the lives of upmarket consumers through:• Demographics• Product usage• Media habits• Leisure activities• AttitudesTargeting key business Engaging with the upmarketpeople Premier TGI focuses in particular onPremier TGI is a rich source of the kinds of lifestyle choices made byconsumer information on all markets the premium market in Great Britain.of most relevance to ABs and This includes in-depth insights intoindividuals with high-spend potential. investment choices, luxury products,The database is also dedicated business travel, properties owned andto providing detailed business engagement with blue chip brands.information to enhance business-to- Combined with extensive mediabusiness targeting as well as providing consumption and attitudinal insights,valuable corporate insights. Premier TGI provides a uniqueDiscover those who are responsible perspective into the most high-endfor making business decisions, by consumers.industry, as well as what kind ofcorporate budget they are in chargeof and the specific corporate productsand services in which they have a sayin the purchase or hire. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

Premier TGI brochure

by Kantar Media UK on Jul 29, 2010

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Premier TGI brochure — Document Transcript